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Market Research Report

Life Science Product Catalogs: Techniques to Increase Sales

Published by BioInformatics, LLC Contact us : +1-860-674-8796
Published 2008/03 Content info 92 pages
Product code BF63299
Price From  US $ 3520 Order/Price list
US $ 3520 Hard Copy
US $ 5280 PDF by E-mail (Corporate License) & Hard Copy
Delivery Time
PDF by E-Mail
Approx. 1-2 business days
Hard Copy/CD-ROM
Approx. 3-4 business days
If you need expedited delivery, please call us.
Description TOC

Table of Contents

Introduction

  • Overview
  • Significant Findings

Understanding Catalog Preferences

  • How Catalogs Are Used to Support Research Activities
  • How Catalogs Are Used to Support Ordering-Related Tasks
  • Catalog Preference by Product Category

Optimizing the Utility of Print Catalogs

  • Frequency with Which Print Catalogs Are Used When Evaluating a Product for Purchase
  • Most Important and Least Important Features of Print Catalogs
  • Hours Per Week Devoted to Viewing Print Catalogs
  • Common Ways Scientists Obtain Print Catalogs
  • Number of Total and "Older" Print Catalogs Maintained by Labs
  • Degree of Importance of Features Associated with Print Catalog Production
  • Preferred Search Strategy for Print Catalogs

Maximizing the Effectiveness of Online Catalogs

  • Frequency with Which Online Catalogs Are Used When Evaluating a Product for Purchase
  • Most Important and Least Important Features of Online Catalogs
  • Hours Per Week Devoted to Viewing Online Catalogs
  • Characterization of Online Catalog Features
  • Preferred Search Strategy for Online Catalogs
  • How Portable Document Format (PDF) Catalogs Are Used
  • Number of Online and Total Product Orders Placed Per Month
  • Expected Changes in the Number of Online Product Orders Placed Over the Next 12 Months

Recognizing Vendors with the "Best Catalogs"

  • Frequency of Use of Specific Vendors' Online and Print Catalogs During the Past 12 Months
  • Vendors Voted to Have the "Best Catalogs"

Study Methodology and Demographics

  • Methodology
  • Demographics
  • Questionnaire

Appendices

  • Insights and Perspectives
  • Additional Analysis
    • How Scientists Order/Requisition Products for Orders under $5,000
    • How Orders Are Paid for
    • Preferences for Print vs. Online Catalogs for Various Types of Information
    • Product Categories Used in Research
    • Print Catalogs Used in the Last 12 Months
    • Online Catalogs Used in the Last 12 Months
    • Best Print and Online Catalogs
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