Abstract
Every year, at every event, marketers are challenged to create a unique
approach to drive booth traffic, position your leadership and increase sales.
And each time you get asked the same questions:
"What was our ROI?"
"Should we do this again next year?"
"Was our sponsorship worth it?"
Knowing in advance what your customers expect and what motivates them to
engage your brand' s representatives at meetings are key building blocks to the
success of your event' s exhibiting strategy. By asking both your customers
what entices them to engage vendors in exhibit halls and what these vendors
need and expect during their exhibition will provide you with a roadmap for
planning future, successful events. With this report, you will be better able
to set expectations, plan, execute and measure your results.
Based upon the opinions of 1,000+ life scientists, the primary objectives of
this report are as follows:
- Present five-year scientific conference attendance trends
- Ascertain the importance of scientific conferences for career and
professional development
- Identify the best scientific conferences for exhibit halls, oral
presentations, poster presentations, and keynote address/plenary lectures
- Rank the common ways scientists learn about scientific conferences
- Determine which professional and logistical factors affect conference
attendance
- Assess scientists' interest in vendor-sponsored technical training
workshops
- Obtain scientists' opinion regarding the future of large, annual meetings
(20,000+ attendees) and the impact of new media (e.g., online reporting/blogs,
podcasts of presentations, etc.) on in-person conference attendance
- Report on the parameters of the "ideal conference"
- Reveal how scientists navigate an exhibit hall and select which booths to
visit
- Discover which factors encourage and which discourage exhibit booth visits
- Evaluate the effectiveness of exhibit booth visits in influencing the
purchases of life science products
- Explore the types of information and promotional items scientists expect
from visiting exhibit booths and how they expect to be contacted
post-conference
- Explain the most critical advantages exhibit halls have over other sources
of information
The report also features an examination of trends in corporate exhibiting and
sponsoring at scientific conferences and presents a practical guide that
includes:
- Vendor criteria for participating in scientific conferences
- Trends in vendor attendance and exhibiting
- Vendors' objectives when exhibiting at scientific conferences
- Importance of unveiling new products/technologies at scientific conferences
- Factors influencing vendors' decisions to sponsor scientific conferences
- Effective ROI measures used by vendors to assess their conference
participation
- Best conferences for maximizing vendors' ROI
- Must attend scientific conferences for the life science industry
- How scientific conference leads are generated, managed, and followed-up
- How vendors select which conferences to participate in and their opinions
about whether their participation helps to achieve their overall marketing
goals
- Insights into how new media (e.g., podcasts, Webinars, electronic kiosks,
interactive television) may impact vendors' participation in scientific
conferences
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