Abstract
Overview
Suppliers of antibodies continue to seek ways to differentiate their offerings
from that of the competition. Responding to the specific- and unique-
requirements of scientists using antibodies for research entails an in-depth
knowledge of scientists' expectations and preferences as regards to selection,
availability, delivery time, pricing and supplier/brand. The Market for
Antibodies: Keys to Success for Commercial Suppliers, Volume III was
designed to provide insight as to what types of antibody-based techniques
scientists are using in their research, and specifically, what attributes of
the customer' s experience with an antibody product line most influence
purchasing behaviors in the lab.
Readily quantifiable, this study reveals actual purchases- product type,
packaging, amount spent and preferred supplier- over the past 12 months.
Respondents also project future expenditures for the next 12 months.
The Market for Antibodies: Keys to Success for Commercial Suppliers, Volume
III will help suppliers better understand how antibodies are used and how
demand is impacted by scientific application. In addition, segmentation
analysis and trend comparisons will allow suppliers to adapt to preferences by
type of customer, and to modify product offerings to accurately reflect
changes in the antibodies market. This report can be used to assess a
supplier' s competitive position and to validate internal market share/size
calculations. This information will also help suppliers better understand
their strengths and weaknesses as compared to their competitors and gauge
their brand' s overall performance in the antibody market.
Report Objectives
From the perspective of researchers who use commercial, pre-made catalog
antibodies, the primary objectives of this report are as follows:
- Reveal market specific differences in usage of antibody-based techniques
by segmentation analysis
- Determine market share by usage rates for different market segments and
geographic regions
- Assess market growth potential
- Identify leading suppliers of commercial, pre-made catalog antibodies and
those suppliers that differentiate themselves through product quality and
customer service
- Highlight market factor(s) that influence a customer' s decision to
purchase one brand of pre-made catalog antibodies over another
- Provide insights into which product attributes contribute to customer
satisfaction and customer dissatisfaction
- Measure customer loyalty via respondents' willingness to promote a
particular brand
- Calculate a customer value scores for suppliers
- Evaluate brand health of the top suppliers based upon key performance
metrics related to product promotion, product attractiveness, product price,
product placement and supplier customer service and technical support
Methodology
1,000 scientists completed a 35-question survey conducted by BioInformatics,
LLC (Arlington, Virginia, USA) between April 28 and May 6, 2009 - making this
the most current information available on the antibody market.
The electronic questionnaire was fielded to registered members of The Science
Advisory Board. BioInformatics sponsors The Science Advisory Board, an online
community of more than 43,000 scientists, physicians and healthcare
professionals from around the world. The Science Advisory Board is divided
into two panels (Research and Clinical) and “convenes” regularly
via the World Wide Web to voice their opinions on a
wide variety of issues relating to biomedical research and clinical
technologies. These experts- representing all aspects of the life sciences and
medicine- have agreed to make themselves available to participate in our
online research activities. The Science Advisory Board members who
participated in this study were drawn from the Board' s Research Panel.
Customers were asked to indicate the supplier providing the best overall
experience in terms of product quality and service for pre-made catalog
antibodies. These scientists were then asked to rate their best supplier on
key measures of performance and allows for side-by-side comparisons of the
market' s leading companies.
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