Abstract
Mobile TV potentially represents a turning point for the mobile industry as it
seeks the next major revenue stream and the opportunity to show that
convergence is a real business opportunity.
There are clearly many choices for operators in terms of technology, bundling
and marketing of the service. Equally, there are increasing choices for
consumers faced with different operator offers, packages sold directly by
content owners and aggregators and other options such as personal video
recorders.
Amongst all this uncertainty, this report provides a definitive guide for
operators, handset vendors and content owners as to what is actually happening
in the market.
Key Questions Answered
- What have been the successful marketing strategies?
- What are users prepared to pay and how do they want to subscribe to mobile
TV?
- How do leading edge operators plan to evolve their services?
- How do Mobile TV tariffs and pricing compare across the world?
This report will enable operators to benchmark their own mobile TV pricing,
marketing and plans. It will also provide a detailed insight for other players
in the mobile TV chain as to how this market will really develop.
Key benefits of the report
- First ever market report with a real focus on the market from the view of
all stakeholders, and particularly the broadcasting and content provider
perspective.
- This report looks at the marketing and pricing strategies in place today.
- An overview of of all the technology and market issues that face the
mobile TV industry.
Who Should Buy this Report
- Fixed, Mobile, Wireless Internet and Satellite Providers and Operators
- Software and Equipment Vendors
- Supplier organisations
- Regulatory Bodies
- Consultancies
- Investors, Venture Capital Companies, Financial Service Companies
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