Abstract
Iran’s consumer electronics devices market, defined as the addressable
market for computing devices, mobile handsets and video audio and gaming
products, is projected to grow at a CAGR of 6% US$9.9bn by 2013, driven by
growing popularity of notebook computers, flat-panel TV sets and other key
product groups, and by ongoing expansion of the retail sector. BMI
expects growth to drop into single digits in 2009 as a result of subdued
economic growth and lower oil prices. However, Iran’s relative
isolation from negative global trends, and a more valuable rial, should
allow demand to be driven by new technologies and expanding internet and
mobile telecoms penetration.
Computers
Computer hardware accounted for around 47% of Iranian consumer electronics spending in 2008. BMI projects
Iranian domestic market computer sales (including notebooks and accessories)
of US$3.6bn in 2009, up from US$3.5bn in 2008. Computer hardware CAGR for
the 2009-2013 period is forecast at about 6%, with notebooks and netbooks
accounting for about 50% of sales.
AV Devices
AV devices accounted for around 28% of Iranian consumer electronics spending in 2008. Iran’s
domestic AV device market is projected at US$2.2bn in 2009. The market is
expected to grow at a CAGR of 6% between 2009-2013, to a value of US$2.7bn
in 2013.
Mobile Handsets
Demand Mobile handset sales accounted for around 25% of Iranian consumer electronics spending in 2008. Iranian
market handset sales are expected to grow to US$2.6bn in 2013, as mobile
subscriber penetration reaches 152%. With the re-launch of a tender of a
new mobile licence, and 3G trials in progress in Iran, the replacement
market will be very important, with growing demand for PDAs, smartphones
and 3G handsets.
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