Abstract
Oman’s consumer electronics devices market, defined as the addressable
market for computing devices, mobile handsets, and video audio and gaming
products, is estimated at around US$459mn in 2009. This expected to
increase to US$583mn by 2013, driven by new technologies and the growing
popularity of digital lifestyle products such as LCD TV sets, feature-rich
notebook computers and digital cameras, and other key product groups.
Despite the current challenging trading environment, new technologies and
features, such as higher capability netbooks, LED TV sets and feature-rich
smartphones, and the roll-out of 3G services will act as demand drivers.
An evolving retail landscape will also help to stimulate sales with a growing
population attracting more large electronics retailers into the
market.
Computers
Computer hardware accounted for around 38% of Omani consumer electronics spending in 2008.
BMI forecasts Oman’s domestic market computer sales (including notebooks and accessories) of US$176mn in
2009, up from US$170mn in 2008. Computer hardware compound annual growth
rate (CAGR) for the 2009-2013 period is forecast at about 6%, with drivers
including the government’s ‘Towards Digital Oman’
strategy.
AV Devices
AV devices accounted for around 27% of Omani consumer electronics spending in 2008. Oman’s addressable AV device
market is estimated at US$134mn in 2009. The market is expected to grow at
a CAGR of 5% between 2009-2013, and growth drivers will include LCD TV
sets and Blu-Ray format DVD players.
Mobile Handsets
Mobile handset sales accounted for around 34% of Omani consumer electronics spending in
2008. Oman’s market handset sales are expected to grow to US$196mn
in 2013, as mobile subscriber penetration reaches 161%. There will be
growing demand for PDAs, smartphones and 3G handsets, as the number of 3G
customers reaches over 11% of total mobile users by the end of 2013.
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