Abstract
Qatar’s consumer electronics devices market, defined as the addressable
market for computing devices, mobile handsets and video, audio and gaming
products, is projected to grow to US$573mn by 2013, driven by the growing
popularity of digital lifestyle products such as LCD TV sets, feature-rich
notebook computers and digital cameras, as well as ongoing development of
the electronics retail sector.
Computers
Computer hardware accounted for around 51% of Qatari consumer electronics spending in 2008. BMI
forecasts Qatari domestic market computer sales (including notebooks and
accessories) of US$225mn in 2009, up from US$216mn in 2008. Computer
hardware compound annual growth rate (CAGR) for the 2009-2013 period is
forecast at about 9%, with drivers including tenders in sectors like
healthcare and education.
AV Devices
AV devices accounted for around 30% of Qatari consumer electronics spending in 2008.
Qatar’s domestic AV device market is estimated at US$143mn this year.
The market is projected to grow at a CAGR of 4% between 2009-2013, to a value of US$166mn in that year.
Mobile Handsets
Mobile handset sales accounted for around 19% of Qatari consumer
electronics spending in 2008. Qatari market handset sales are expected to
dip in 2009, but then grow at a 2009-2013 CAGR of 4%. The replacement
market will continue to dominate as mobile penetration passes 134% in 2009,
and there will be growing demand for PDAs, smartphones and 3G handsets.
Increased competition in the mobile communications market following the
launch of services by Vodafone Qatar in H209 will help to boost handset
sales.
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