Table of Contents
Executive Summary
7
Business Environment 8
SWOT Analysis 8
Food 8
Serbia Food Industry SWOT 8
Drink 9
Serbia Drink Industry SWOT 9
Mass Grocery Retail 10
Serbia Mass Grocery Retail Industry SWOT 10
CEE Food & Drink Business Environment Ratings 11
Table: Regional Food & Drink Business Environment Ratings 14
Serbia' s Food & Drink Business Environment Rating 14
Macroeconomic Outlook 16
Economic Activity 17
TABLE: SERBIA - ECONOMIC ACTIVITY 19
Food20
Industry Forecast Scenario 20
Food Consumption 20
Table: Serbia Food Consumption Indicators - Historical Data & Forecasts 20
Confectionery 21
Table: Serbia Value Sales Of Confectionery (US$mn) - Historical Data & Forecasts 21
Canned Food 22
Table: Serbia Value/Volume Sales Of Canned Food - Historical Data & Forecasts 22
Trade 23
Table: Serbia Food, Drink & Tobacco Trade Indicators (US$mn) - Historical Data & Forecasts 23
Industry Developments 24
Market Overview 25
Food Consumption 25
Food Production 25
Leading Players 26
Confectionery 27
Canned Food 28
Agriculture 28
Sugar Production 29
Organic Agriculture 30
Drink 31
Industry Forecast 31
Alcoholic Drinks 31
Table: Serbia Alcoholic Drinks Sector - Value/Volume Sales - Historical Data & Forecasts 32
Soft Drinks 32
Table: Serbia Soft Drinks Sector - Value/Volume Sales - Historical Data & Forecasts 33
Hot Drinks 33
Table: Serbia Hot Drinks Sector - Value Sales (US$mn) - Historical Data & Forecasts 33
Industry Developments 34
Market Overview 36
Alcoholic Drinks 36
Beer 36
Spirits 37
Wine 37
Soft Drinks 38
Hot Drinks 39
Mass Grocery Retail40
Industry Forecast Scenario 40
Table: Serbia Mass Grocery Retail Sales by Format (US$bn) - Historical Data & Forecasts 41
Table: Serbia Grocery Retail Sales By Format (%) - Historical Data & Forecasts 41
Industry Developments 42
Market Overview 43
Leading Players 44
Table: Mercator - Private Label As % of Product Sales In Foreign Markets 45
Table: Structure of Serbia' s Mass Grocery Retail Market by Estimated Number of Outlets 46
Table: Structure of Serbia' s Mass Grocery Retail Market - Sales Value by Retail Format (US$bn) 46
Table: Serbia Republic Value Sales Per Outlet (US$mn) 46
Competitive Landscape47
Key Players 47
Food And Drink 47
Table: Key Players in Serbia' s Food & Drink Sector (2008) 47
Mass Grocery Retail 48
Table: Key Players in Serbia' s Mass Grocery Retail Sector (2008) 48
Company Analysis 49
Food 49
Bambi 49
Mladost-Sid 50
Mondi Serbia 51
Drink 52
Coca-Cola / IBP Beograd AD 52
Carlsberg Serbia / Pivara Celarevo 53
Apatinska Pivara (InBev) 54
Arteska International Company 55
BB Minaqua 56
Knjaz Milos 57
Agriculture 58
Sunoko 58
Mass Grocery Retail 59
Mercator 59
Veropoulos 60
Delta Holding 61
Metro 62
Appendix 63
Food & Drink Business Environment Ratings 63
Ratings Methodology 63
Ratings Overview 63
Ratings System 63
Indicators 63
Limits Of Potential Returns 64
Risks To Realisation Of Potential Returns 65
Weighting 66
Weighting 66
Country Snapshot: Serbia Demographic Data67
Section 1: Population 67
Table: Demographic Indicators, 2005-2030 67
Table: Rural/Urban Breakdown, 2005-2030 68
Section 2: Education And Healthcare 68
Table: Education, 2000/01 68
Table: Vital Statistics, 2005-2030 68
Section 3: Labour Market And Spending Power 69
Table: Employment Indicators, 2001-2006 69
Table: Average Annual Manufacturing Wages, 2000-2012 69
BMI Food & Drink Industry Glossary 70
Food & Drink 70
Mass Grocery Retail 70
BMI Food & Drink Forecasting & Sourcing 72
How We Generate Our Industry Forecasts 72
Sourcing 73
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