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Market Research Report

Canada Metals Report Q2 2009

Published by Business Monitor International Contact us : +1-860-674-8796
Published 2009/05 Content info Pages: 38
Product code BMI92863
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Description TOC

Abstract

Canada’s metals industries are bracing themselves for sharp declines in output in 2009 as the economy is
hit by a rapid deterioration in conditions in both the domestic and US markets. However, BMI’s Canada
Metals Report forecasts a recovery in 2010 with steel set to rebound by 5%. Over the long-term, Canadian
producers are more concerned by the challenges posed by China, alleging that Chinese producers are
undermining the industry with price dumping and unfair subsidies.
In 2008, Canadian steel production fell 3.8% year-on-year (y-o-y) to 15.13mn tonnes, with the decline
largely the result of the aftermath of the international financial crisis that began in September. In Q408,
output was down 31.5% y-o-y and continued its fall into 2009. By end-Q109 the industry, along with the
rest of the manufacturing sector, was suffering from idle or shuttered plants due to the global economic
downturn. Steel plant capacity utilisation had fallen below 50%.
All the main consumers of Canadian steel and aluminium, notably domestic and US construction and
automotive industries, are witnessing steep declines in orders and high inventories. The US, Canada’s
main trade partner and a major consumer of its metals and metal products, will see its economy contract
by 2.3% in 2009, with plummeting consumer demand particularly detrimental to Canada’s manufacturing
exporters – typified by the struggling automobile industry in Ontario which the steel industry relies on for
a large bulk of orders. Meanwhile, the Canadian economy is forecast to shrink by 1.4%.
While 5% steel output growth is expected in 2010, there are a number of medium- and long-term
challenges facing Canadian metals producers. A rapid expansion in global steel production capacity,
particularly in China, is the chief concern for the Canadian industry. There are also concerns about market
distortions resulting from alleged subsidies and dumping by China, but even if these concerns were
addressed, Chinese production is becoming more cost-effective as it expands. Canada’s dependence on
imported raw materials, particularly bauxite, makes it highly vulnerable to escalating input prices as the
world economy picks up. BMI believes that consolidation is necessary in order to meet these challenges,
particularly among mini-mills. Smaller operations may close, the first of which will be Rio Tinto Alcan’s
52,000 tonnes per annum (tpa) Beauharnois smelter, which was to close by end-Q209. In the long term,
the declining domestic and NAFTA manufacturing base will limit the future size of the industry and will
serve as a barrier to expansion. With all these factors in mind, BMI doubts that annual steel production
will exceed 16mn tonnes over the foreseeable future and will reach just 14.9mn tonnes in 2013.
In recent weeks, representatives of the Canadian steel and aluminium industries have called on the federal
government to enforce trade rules and increase spending on infrastructure projects. In March 2009, the
Canadian International Trade Tribunal ruled that Chinese aluminium extrusion imports were damaging
the domestic market. Anti-dumping and countervailing duties could be imposed following the tribunal
ruling that the subsidised products are injuring Canadian producers. The Chinese government has strongly
protested the decision, insisting that China’s producers are highly competitive and many are in private
hands, and accusing Canada of breaching WTO rules.

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