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Market Research Report

Hungary Insurance Report Q1 2009

Published by Business Monitor International Contact us : +1-860-674-8796
Published 2009/03 Content info Pages: 86
Product code BMI93136
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Description TOC

Abstract

Hungarian industrial production data for November showed the fourth consecutive month of contraction,
with output falling by a whopping 12.2% (10.1% when adjusted for calendar effects) year-on-year (y-oy).
This is yet another leading indicator of the Hungarian economy' s rapid deterioration. On the back of
this release, and given BMI' s downgrade of our 2009 Eurozone GDP growth forecast to -1.6%, we have
revised down our Hungarian 2009 growth forecast. We now anticipate a deep recession, with GDP
growth of -3.4% replacing our previous moderate recession forecast of -0.8%. Moreover, we expect
growth to remain weighed down beyond 2009, and forecast GDP growth of only 0.1% in 2010, down
from the 2.6% that we previously anticipated.
A key factor negatively impacting the Hungarian economy in 2009 will be the recession in all key
external trading partners. Germany entered technical recession in Q308, and we believe that the entire
Eurozone will follow suit in 2009. Moreover, we expect the UK economy to shrink by 3.5% in 2009 and
Russia to contract as well in H109. This in turn will severely impact demand for Hungarian exports,
which we expect to contract by 4.5% in 2009, from a previous expectation of 0.5% growth.
The industrial production data already reflects the effects of the external slowdown. Hungarian industry is
heavily geared towards manufacturing export goods, and the weakness of demand in the Eurozone is
forcing such firms to rein in production. We forecast industrial output growth to average -5.0% over
2009, which will be indicative of the weakness of export demand.
Moreover, while we had previously forecast export growth to recover reasonably robustly beyond 2009 –
to 7.3% in 2010 – we now see the global recession lasting throughout the next two years. This is likely to
hinder Hungarian exporters throughout 2010, and have slashed our export growth forecast to 1.0%
accordingly.
Since the last quarter, we have made two major changes to the data in this report. First, we have – to the
greatest extent possible – incorporated hard figures that have been made available by the regulator(s) and
trade association(s) in each country. In some cases, therefore, we have begun to include numbers that
pertain to the development of the insurance sector through the early stages of the global financial crisis.
Second, we have extended our forecasts out to 2013. In all cases, we have reviewed the key growth
drivers – non-life penetration and life density – incorporated in our forecasts.
The global financial crisis is likely to affect the various segments of the global insurance industry in
different ways. In many countries, especially in Europe, the coming recession points to softness in the
non-life segment. In many cases, numbers of policies may fall and there should be downwards pressure
on premiums. By contrast, the main problem for the life segment in almost every country is the extreme
volatility of financial markets. Over the longer term however, the fortunes of life insurance will likely
recover thanks to the secular growth of organised savings in most countries. China – where the larger
insurance companies continue to achieve double digit growth in premium income - is a good example of
this. Some particular niches should also do well in the current environment, such as legal liability
insurance.
In Central and Eastern Europe, we profile 22 multi-national insurance companies. In alphabetical order,
these are AEGON, AIG, Allianz, Aviva, AXA, Cardif, ERGO, Eureko, Fortis, Generali, GRAWE,
Groupama, HDI-Gerling, HSBC Insurance, ING, MetLife, Prudential Financial, QBE, RSA,
UNIQA, Vienna Insurance Group and Zurich Financial Services.
We also discuss the regional presence of Belgium’s KBC and Austria’s Erste Bank through a number of
insurance subsidiaries and explain the importance, for each of the various countries, of purely domestic
firms.

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