Table of Contents
Executive Summary — 7 SWOT
Analysis — 8 Croatia Food Industry
SWOT — 8 Croatia Drink Industry
SWOT — 9 Croatia Mass Grocery Retail Industry
SWOT — 10 Business Environment — 11
CEE Food & Drink Business Environment Ratings — 11 Table:
Regional Food & Drink Business Environment Ratings — 13
Croatia’s Food & Drink Business Environment
Ratings — 14 Macroeconomic
Outlook — 15 Table: Croatia – Economic
Activity — 16 Food — 17 Industry
Forecast Scenario — 17 Food
Consumption — 17 Table: Croatia Food Consumption
Indicators – Historical Data & Forecasts — 17
Confectionery — 17 Table: Croatia Confectionery
Value/Volume Sales (US$mn, unless otherwise stated) – Historical Data &
Forecasts — 18 Canned Food — 18 Table:
Croatia Canned Food Value/Volume Sales – Historical Data &
Forecasts — 19 Trade — 19 Table:
Croatia Food & Drink Sector Trade Indicators (US$mn) – Historical Data &
Forecasts — 19 Industry
Developments — 20 Market Overview — 23
Food Production — 23
Confectionery — 24 Canned Food — 25
Specialist Foods — 25 Trade — 25
Table: Key Export Destinations For Selected Products,
2005 — 26 Agriculture — 27 Organic
Farming — 28 Dairy Production — 28
Sugar Production — 29 Olive
Farming — 29 Drink — 31 Industry
Forecast Scenario — 31 Alcoholic
Drinks — 31 Table: Croatia Alcoholic Drinks Value/Volume
Sales – Historical Data & Forecasts — 32 Hot
Drinks — 32 Table: Croatia Hot Drinks Value/Volume Sales
(US$mn) – Historical Data & Forecasts — 32 Soft
Drinks — 33 Table: Croatia Soft Drinks Indicators –
Historical Data & Forecasts — 33 Industry
Developments — 34 Market Overview — 35
Alcoholic Drinks — 35 Beer — 35
Spirits — 36 Soft Drinks — 37 Table:
Croatia – Volume Consumption of Soft Drinks by Category (mn
litres) — 37 Table: Croatia – Value Consumption of
Soft Drinks by Category (US$mn) — 37 Hot
Drinks — 39 Mass Grocery Retail — 40
Industry Forecast Scenario — 40 Table: Croatia Mass
Grocery Retail Value Sales By Format (US$bn) – Historical Data &
Forecasts — 41 Table: Croatia Grocery Retail Sales By
Format (%) – Historical Data & Forecasts — 41
Industry Developments — 42 Market
Overview — 46 Leading Players — 47
Table: Mercator – Private Label As % Of Product Sales In Foreign
Markets — 49 Table: Structure of Croatia' s Mass Retail
Grocery Sector by Estimated Number of Outlets — 49 Table:
Structure of Croatia' s Mass Retail Grocery Market by Value
(US$bn) — 49 Competitive
Landscape — 50 Key Players — 50 Food &
Drink — 50 Table: Key Players in Croatia' s Food & Drink
Sector (2008) — 50 Mass Grocery
Retail — 51 Table: Key Players: Croatia’s Mass
Grocery Retail Sector (2008) — 51 Company
Analysis — 52 Food — 52
Franck — 52 Podravka — 53
Agrokor — 54 Dukat (formerly
Lura) — 55 Kraš — 56
Drink — 57 Adriatic Distillers — 57
Carlsberg Croatia — 58 Badel 1862 — 59
Mass Grocery Retail — 60 Spar
Austria — 60 Lidl — 61
Konzum — 62 Mercator-H — 63
Getro — 64 Rewe — 65 Appendix:
Commodity Price Forecasts — 66
Corn — 66 Table: Corn, 2005-2010 — 66
Soybean — 66 Table: Soybean,
2005-2010 — 67 Rice — 67 Table: Rice,
2005-2010 — 67 Wheat — 67 Table:
Wheat, 2005-2010 — 68 Cocoa — 68
Table: Cocoa, 2005-2010 — 69
Coffee — 69 Table: Coffee,
2005-2010 — 69 Milk — 69 Table: Milk,
2005-2010 — 70 Sugar — 70 Table:
Sugar, 2005-2010 — 70 Country Snapshot: Croatia
Demographic Data — 71 Section 1:
Population — 71 Table: Demographic Indicators,
2005-2030 — 71 Table: Rural/Urban Breakdown,
2005-2030 — 72 Section 2: Education &
Healthcare — 72 Table: Education,
2000-2003 — 72 Table: Vital Statistics,
2005-2030 — 72 Section 3: Labour Market & Spending
Power — 73 Table: Employment Indicators,
1999-2004 — 73 Table: Consumer Expenditure, 2000-2010
(US$) — 74 Table: Average Annual Wages,
2000-2010 — 74 Food & Drink Business Environment
Ratings — 75 Ratings Methodology — 75
Ratings Overview — 75 Ratings
System — 75 Indicators — 75 Limits of
Potential Returns — 76 Risks To Realisation Of Potential
Returns — 77 Weighting — 78
Weighting — 78 BMI Food & Drink Industry
Glossary — 79 Food & Drink — 79 Mass
Grocery Retail — 79 BMI Food & Drink Forecasting &
Sourcing — 81 How We Generate Our Industry
Forecasts — 81 Sourcing — 82
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