Table of Contents
Executive Summary — 7 SWOT
Analysis — 8 Serbia Food Industry
SWOT — 8 Serbia Drink Industry
SWOT — 9 Serbia Mass Grocery Retail Industry
SWOT — 10 CEE Food & Drink Business Environment
Ratings — 11 Table: Regional Food & Drink Business
Environment Ratings — 13 Serbia’s Food & Drink
Business Environment Rating — 14 Macroeconomic
Outlook — 15 Table: Serbia - Economic
Activity — 17 Food — 18 Industry
Forecast Scenario — 18 Food
Consumption — 18 Table: Serbia Food Consumption Indicators
– Historical Data & Forecasts — 18
Confectionery — 19 Table: Value Sales of Serbia' s
Confectionery (US$mn) - Historical Data & Forecasts — 20
Canned Food — 20 Table: Value/Volume Sales of Serbia' s
Canned Food - Historical Data & Forecasts — 21
Trade — 21 Table: Serbia Food & Drink Trade Indicators -
Export, Import and Balance Value (US$mn) - Historical Data and
Forecasts — 22 Industry
Developments — 22 Market Overview — 23
Food Consumption — 23 Food
Production — 24 Leading Players — 24
Confectionery — 26 Canned Food — 26
Trade — 27 Agriculture — 27 Sugar
Production — 28 Organic
Agriculture — 29 Drink — 30 Industry
Forecast — 30 Alcoholic Drinks — 30
Table: Serbia Alcoholic Drinks Sector – Value/Volume Sales –
Historical Data & Forecasts — 31 Soft
Drinks — 31 Table: Serbia Soft Drinks Sector –
Value/Volume Sales – Historical Data &
Forecasts — 31 Hot Drinks — 32 Table:
Serbia Hot Drinks Sector – Value Sales (US$mn) – Historical Data &
Forecasts — 32 Industry
Developments — 33 Market Overview — 35
Alcoholic Drinks — 35 Beer — 35
Spirits — 36 Wine — 37 Soft
Drinks — 38 Table: Serbia – Volume Consumption Of
Soft Drinks By Category (mn litres) — 38 Table: Serbia
– Value Consumption Of Soft Drinks By Category
(US$mn) — 38 Hot Drinks — 40 Mass
Grocery Retail — 41 Industry Forecast
Scenario — 41 Table: Serbia Mass Grocery Retail Sales By
Format (US$bn) – Historical Data & Forecasts — 42
Table: Serbia Grocery Retail Sales By Format (%) – Historical Data &
Forecasts — 42 Industry
Developments — 43 Market Overview — 45
Leading Players — 46 Table: Mercator – Private Label
As % of Product Sales In Foreign Markets — 47 Table:
Structure Of Serbia' s Mass Grocery Retail Market By Estimated Number Of
Outlets — 48 Table: Structure Of Serbia' s Mass Grocery
Retail Market – Sales Value By Retail Format
(US$bn) — 48 Competitive
Landscape — 49 Key Players — 49 Food &
Drink — 49 Table: Key Players in Serbia' s Food & Drink
Sector (2008) — 49 Mass Grocery
Retail — 50 Table: Key Players in Serbia' s Mass Grocery
Retail Sector (2008) — 50 Company
Analysis — 51 Food — 51
Bambi — 51 Mladost-Sid — 52 Mondi
Serbia — 53 Drink — 54 Coca-Cola / IBP
Beograd AD — 54 Carlsberg Serbia/Pivara
Celarevo — 55 Apatinska Pivara
(InBev) — 56 Arteska International
Company — 57 BB Minaqua — 58 Knjaz
Milos — 59 Agriculture — 60
Sunoko — 60 Mass Grocery Retail — 61
Mercator — 61 Veropoulos — 62 Delta
Holding — 63 Metro — 65
Appendix — 66 Commodity Price
Forecasts — 66 Corn — 66 Table: Corn,
2005-2010 — 66 Soybean — 66 Table:
Soybean, 2005-2010 — 67 Rice — 67
Table: Rice, 2005-2010 — 67 Wheat — 67
Table: Wheat, 2005-2010 — 68
Cocoa — 68 Table: Cocoa,
2005-2010 — 69 Coffee — 69 Table:
Coffee, 2005-2010 — 69 Milk — 69
Table: Milk, 2005-2010 — 70 Sugar — 70
Table: Sugar, 2005-2010 — 70 Country Snapshot: Serbia
Demographic Data — 71 Section 1:
Population — 71 Table: Demographic Indicators,
2005-2030 — 71 Table: Rural/Urban Breakdown,
2005-2030 — 72 Section 2: Education And
Healthcare — 72 Table: Education,
2000/01 — 72 Table: Vital Statistics,
2005-2030 — 72 Section 3: Labour Market And Spending
Power — 73 Table: Employment Indicators,
2001-2006 — 73 Table: Average Annual Manufacturing Wages,
2000-2012 — 73 Food & Drink Business Environment
Ratings — 74 Ratings Methodology — 74
Ratings Overview — 74 Ratings
System — 74 Indicators — 74 Table:
Limits Of Potential Returns — 75 Table: Risks To
Realisation Of Potential Returns — 76
Weighting — 77 Table: Weighting — 77
BMI Food & Drink Industry Glossary — 78 Food &
Drink — 78 Mass Grocery Retail — 78
BMI Food & Drink Forecasting And Sourcing — 80 How We
Generate Our Industry Forecasts — 80
Sourcing — 81
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