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Market Research Report

Caribbean Food and Drink Report Q3 2009

Published by Business Monitor International Contact us : +1-860-674-8796
Published 2009/07 Content info Pages: 90
Product code BMI94451
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Abstract

The Caribbean continues to experience the fallout from the current global economic crisis. With tourist
numbers falling and consumer confidence waning this quarter has seen little merger, acquisition or
expansion activity in the region’s food and beverage industry. BMI is forecasting a regional real GDP
growth of –0.6% for 2009 and this is likely to do little to entice investors in the short term.
However, despite the gloomy outlook a number of the region’s food processors remain positive. Most
impressively Jamaican food producer Seprod announced strong figures for FY08; revenue climbed 50%
year-on-year (y-o-y) to reach US$105mn while operating profit increased an incredible 56% to
US$16.6mn. GK Foods also had positive results, announcing that for Q109 revenue had increased 4.8%
y-o-y to US$96.9mn. The company is also launching a range of convenient ready-made vegetarian meals
and hopes that as these will be cheaper than comparative meat products it will be able to take advantage
of the difficult economic conditions by appealing to not just the health conscious but those on a budget.
Staying with the food processing industry, irrespective of the recent dip in tourists, in late March 2009 US
ice cream parlour operator Cold Stone Creamery signed an agreement with Trinidad-based Flavorite
Foods to open a chain of 14 ice cream parlours in the Caribbean over the next five years signifying its
confidence that the region is still an attractive investment opportunity in the long term.
Meanwhile, in the drinks industry, brewer Desnoes and Geddes (D&G), the producer of Red Stripe
lager announced that for the six months to December 31 2008 domestic volume sales fell 18% y-o-y
largely due to the declining purchasing power of consumers amid the financial crisis.
The mass grocery retail sector is also suffering with supermarkets in the Manchester area of Jamaica
reporting a drop in sales in Q209 as consumers decide to forego luxuries. This is likely to be indicative of
a wider trend as consumers cut spending during a time of economic uncertainty.
Although this quarter has seen some positive signs mainly within the food processing sector, the
operating environment for the Caribbean’s food, drink and retail industries is likely to remain tough at
least in the short term.

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