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Market Research Report

Chile Food and Drink Report Q3 2009

Published by Business Monitor International Contact us : +1-860-674-8796
Published 2009/07 Content info Pages: 78
Product code BMI94452
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Abstract

With the Latin American economy set to contract by 2.6% this year, Chile' s sound macro fundamentals
and prudent policies are placing the country in a league of its own to deal with global recessionary forces.
Although large fiscal reserves make Chile well-placed to cope with the global economic downturn, the
country has been hit by falling levels of trade ─ in particular by falling demand for copper, which is the
country' s most important export. Lower levels of trade have also reduced foreign investment in the
country. Indeed, the macroeconomic headwinds facing Chile are hitting the economy hard and are
presenting the most challenging climate since the country' s 1999 recession. Despite stalling domestic
demand, BMI is holding to its existing forecast for the Chilean economy to grow by 0.1% in 2009.
Consumer retrenchment has already become evident during the first quarter of this year, when private
consumption contracted by 1.4% year-on-year (y-o-y), a slightly smaller magnitude than in Q199, when
private consumption fell by 2.8%.
Indeed, the indicators coming from the country’s major food, drink and retail players over the last quarter
remain quite mixed. For example, at the start of April, the chairman of Chile' s largest supermarket
operator D&S said that the firm may not enter Peru this year as originally planned. This review may have
been driven by the global economic downturn or may reflect opposition to this strategy from Wal-Mart,
which has recently raised its stake in the business to about 73%. Up to now, D&S has been able to
piggyback on Chile' s high economic growth and has achieved buoyant sales growth over the last 10 years.
However, with the firm' s domestic market showing signs of maturity, D&S has been looking to increase
its exposure to markets where the retail sector is less developed. At the same time, Chile’s largest brewer,
Compañía Cervecerías Unidas (CCU), announced plans to invest around US$70mn this year, half the
level of 2008. The company also reported in its first quarter results that in Chile, sales of beer, soft drinks,
bottled water and wine all declined. CCU' s beer sales in Chile fell by 4%, sales of soft drinks fell by
5.2%, sales of bottled water fell by 5.9% and sales of wine fell by 2.9%.
On the other side of the coin, Chile-based Coca-Cola affiliated bottler Embotelladora Andina has
announced plans to invest US$67mn in capital projects in 2009, despite the global economic crisis. The
company will invest US$26m in Chile, US$28m in Brazil and US$13m in Argentina in 2009, primarily to
revamp production lines and logistics plants in each country. Equally, Chilean soft drinks bottler Coca-
Cola Embonor announced that the company is planning to boost investment for expanding business
operations in Chile and Bolivia by 22% to US$33mn in 2009
Although Chile remains the Latin American country best placed to ride out the recession, only
developments in the second half of the year will confirm whether the nation has indeed managed to stave
off the problems seen by many of its regional neighbours.

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