Table of Contents
Executive Summary — 7 SWOT
Analysis — 9 Venezuela Food Industry
SWOT — 9 Venezuela Drink Industry
SWOT — 10 Venezuela Mass Grocery Retail Industry
SWOT — 11 Business Environment — 12
Latin America Food & Drink Business Environment
Ratings — 12 Latin America Food & Drink Business
Environment Ratings Q3 2009 — 16 Venezuela’s
Business Environment — 17 Macroeconomic
Outlook — 18 Table: Venezuela – Economic Activity,
2005-2013 — 20 Food — 21 Industry
Forecast Scenario — 21 Food
Consumption — 21 Venezuela Food Consumption Indicators -
Historical Data & Forecasts — 22
Confectionery — 22 Confectionery Value Sales - Historical
Data & Forecasts — 23 Industry
Developments — 24 Market Overview — 26
Overview of Sector — 26 Prepared Food/Canned
Food — 27 Dairy — 28
Meat — 29 Seafood — 29
Drink — 30 Industry Forecast
Scenario — 30 Hot Drinks — 30 Hot
Drink Value Sales - Historical Data & Forecasts — 30
Alcoholic Drinks — 31 Alcoholic Drink Value/Volume Sales -
Historical Data & Forecasts — 32 Soft
Drinks — 33 Soft Drink Value Sales - Historical Data &
Forecasts — 33 Industry
Developments — 34 Market Overview — 35
Alcoholic Drinks — 35 Soft Drinks — 35
Mass Grocery Retail — 37 Industry Forecast
Scenario — 37 Venezuela Mass Grocery Retail - Value Sales
by Format – Historical Data & Forecasts — 39 Table:
Sales Breakdown By Retail Format Type (%) – 2007 &
2017 — 39 Industry Developments — 40
Market Overview — 41 Table: Structure Of Venezuela' s Mass
Grocery Retail Market By Estimated Numbers Of Outlets — 43
Table: Structure Of Venezuela' s Mass Grocery Retail Market – Sales Value
By Format (US$bn) — 43 Competitive
Landscape — 44 Key Players — 44 Food
and Drink — 44 Table: Key Players in Venezuela' s Food &
Drink Sector — 44 Mass Grocery
Retail — 45 Table: Key Players in Venezuela' s Mass Grocery
Retail Sector — 45 Company
Analysis — 46 Food — 46 Alimentos
Heinz CA — 46 Cargill de
Venezuela — 47 Empresas Polar — 48
Drink — 49 Coca-Cola FEMSA — 49 Pernod
Ricard Venezuela — 50 Mass Grocery
Retail — 51 Mercal CA — 51 Makro
Venezuela — 52 Cativen — 53
Appendix — 54 Commodity Price
Forecasts — 54 Corn — 54 Table: Corn,
2005-2010 — 54 Soybean — 54 Table:
Soybean, 2005-2010 — 55 Rice — 55
Table: Rice, 2005-2010 — 55 Wheat — 55
Table: Wheat, 2005-2010 — 56
Cocoa — 56 Table: Cocoa,
2005-2010 — 57 Coffee — 57 Table:
Coffee, 2005-2010 — 57 Milk — 57
Table: Milk, 2005-2010 — 58 Sugar — 58
Table: Sugar, 2005-2010 — 58 Country Snapshot: Venezuela
Demographic Data — 59 Section 1:
Population — 59 Table: Demographic Indicators,
2005-2030 — 59 Table: Rural/Urban Breakdown,
2005-2030 — 60 Section 2: Education And
Healthcare — 60 Table: Education,
2002-2005 — 60 Table: Vital Statistics,
2005-2030 — 60 Section 3: Labour Market And Spending
Power — 61 Table: Employment Indicators,
2001-2006 — 61 Table: Consumer Expenditure, 2000-2012
(US$) — 61 Food & Drink Business Environment
Ratings — 62 Ratings Methodology — 62
Ratings Overview — 62 Ratings
System — 62 Indicators — 62 Limits Of
Potential Returns — 63 Risks To Realisation Of Potential
Returns — 64 Weighting — 65
Weighting — 65 BMI Food & Drink Industry
Glossary — 66 Food & Drink — 66 Mass
Grocery Retail — 66 BMI Food & Drink Forecasting &
Sourcing — 68 How We Generate Our Industry
Forecasts — 68 Sourcing — 69
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