Table of Contents
Executive Summary — 7 SWOT
Analysis — 8 Croatia Food Industry
SWOT — 8 Croatia Drink Industry
SWOT — 9 Croatia Mass Grocery Retail Industry
SWOT — 10 Business Environment — 11
CEE Food & Drink Business Environment Ratings — 11 Table:
Emerging Europe Food & Drink Business Environment Ratings Q4
2009 — 13 Croatia’s Food & Drink Business
Environment Ratings — 14 Macroeconomic
Outlook — 15 Table: Croatia – Economic Activity,
2005-2013 — 17 Food — 18 Industry
Forecast Scenario — 18 Food
Consumption — 18 Table: Croatia Food Consumption
Indicators - Historical Data & Forecasts — 18
Confectionery — 19 Table: Value/Volume Sales of Croatian
Confectionery - Historical Data & Forecasts — 20 Canned
Food — 20 Table: Value/Volume Sales of Croatian Canned
Food - Historical Data & Forecasts — 21
Trade — 21 Table: Croatia Food & Drink Sector Trade
Indicators (US$mn) – Historical Data &
Forecasts,2005-2013 — 22 Industry
Developments — 22 Market Overview — 24
Food Production — 24
Confectionery — 25 Canned Food — 26
Specialist Foods — 26 Trade — 27
Agriculture — 27 Organic Farming — 28
Dairy Production — 28 Sugar
Production — 30 Olive Farming — 30
Drink — 31 Industry Forecast
Scenario — 31 Alcoholic Drinks — 31
Table: Croatia Beverage Sectors - Value/Volume Sales - Historical Data &
Forecasts — 32 Soft Drinks — 32 Table:
Croatia Soft Drink Sectors - Value/Volume Sales - Historical Data &
Forecasts — 33 Hot Drinks — 33 Table:
Croatia Coffee and Tea Sectors - Value/Volume Sales - Historical Data &
Forecasts — 34 Industry
Developments — 34 Market Overview — 36
Alcoholic Drinks — 36 Beer — 36
Spirits — 37 Soft Drinks — 38 Hot
Drinks — 39 Mass Grocery Retail — 41
Industry Forecast Scenario — 41 Table: Croatia Mass
Grocery Retail - Value Sales by Format - Historical Data &
Forecasts — 42 Table: Croatia Grocery Retail Sales By
Format (%) – Historical Data & Forecasts — 42
Industry Developments — 43 Market
Overview — 47 Leading Players — 48
Table: Mercator – Private Label As % Of Product Sales In Foreign
Markets — 50 Table: Structure of Croatia' s Mass Retail
Grocery Sector by Estimated Number of Outlets,
2002-2008 — 50 Table: Structure of Croatia' s Mass Retail
Grocery Market by Value (US$bn), 2002-2008 — 50
Competitive Landscape — 51 Key
Players — 51 Food & Drink — 51 Table:
Key Players – Croatia' s Food & Drink Sector
(2008) — 51 Mass Grocery Retail — 52
Table: Key Players: Croatia’s Mass Grocery Retail Sector
(2008) — 52 Company Analysis — 53
Food — 53 Franck — 53
Podravka — 54 Agrokor — 55 Dukat
(formerly Lura) — 56 Kraš — 57
Drink — 58 Adriatic Distillers — 58
Carlsberg Croatia — 59 Badel 1862 — 60
Mass Grocery Retail — 61 Spar
Austria — 61 Lidl — 62
Konzum — 63 Mercator-H — 64
Getro — 65 Rewe — 66
Appendix — 67 Country Snapshot: Croatia Demographic
Data — 67 Section 1: Population — 67
Table: Demographic Indicators, 2005-2030 — 67 Table:
Rural/Urban Breakdown, 2005-2030 — 68 Section 2: Education
& Healthcare — 68 Table: Education,
2000-2003 — 68 Table: Vital Statistics,
2005-2030 — 68 Section 3: Labour Market & Spending
Power — 69 Table: Employment Indicators,
1999-2004 — 69 Table: Consumer Expenditure, 2000-2010
(US$) — 70 Table: Average Annual Wages,
2000-2010 — 70 Food & Drink Business Environment
Ratings — 71 Ratings Methodology — 71
Ratings Overview — 71 Ratings
System — 71 Indicators — 71 Limits of
Potential Returns — 72 Risks To Realisation Of Potential
Returns — 73 Weighting — 74
Weighting — 74 BMI Food & Drink Industry
Glossary — 75 Food & Drink — 75 Mass
Grocery Retail — 75 BMI Food & Drink Forecasting &
Sourcing — 77 How We Generate Our Industry
Forecasts — 77 Sourcing — 78
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