Table of Contents
Executive Summary — 6 SWOT
Analysis — 7 Hungary Pharmaceuticals And Healthcare
Industry SWOT — 7 Hungary Political
SWOT — 8 Hungary Economic SWOT — 9
Hungary Business Environment SWOT — 10 Pharmaceuticals &
Healthcare Business Environment — 11 Table: Emerging
Europe Pharmaceutical Business Environment Rankings for
Q409 — 11 Limits to Potential
Returns — 12 Risks to Realisation of
Returns — 12 Hungary – Market
Summary — 13 Regulatory Regime — 14
Recent EU Regulatory Developments — 15 Intellectual
Property Regime — 16 Pricing
Regime — 17 Table: Hungary – Pharmaceutical Price
Build-Up — 18 Table: Hungary – Average Pharmacy
Mark-Up — 19 Price Cuts — 19
Reimbursement Regime — 20 Pricing and Reimbursement
Reforms — 21 Industry
Developments — 23 Epidemiology — 23
Healthcare Financing — 23 Health
Insurance — 24 Healthcare Reforms — 25
Hospital Sector Reforms — 26 Pharmaceutical
Industry — 27 Recent Company
Activities — 28 Wholesale and Retail Pharmacy
Sector — 30 Research and Development
(R&D) — 31 Table: Special Incentive Package For Investors
Willing To Establish An R&D Facility Worth At Least EUR10mn in
Hungary — 32 Recent R&D Sector
Developments — 33 Biotechnology
Sector — 34 Medical Devices — 35
Industry Forecast Scenario — 37 Overall Market
Forecast — 37 Table: Hungary - Drug Market Indicators,
Historical Data and Forecasts — 38 Key Growth Factors
– Industry — 39 Table: Hungary - Health Expenditure
Indicators, Historical Data and Forecasts — 40 Key Growth
Factors – Macroeconomic — 41 Table: Hungary -
Economic Activity, 2006-2013 — 44 Prescription Market
Forecast — 45 Table: Hungary - Prescription Market
Indicators, Historical Data and Forecasts (US$mn unless otherwise)
stated) — 46 Patented Market
Forecast — 47 Table: Hungary - Patented Drug Market
Indicators, Historical Data and Forecasts — 47 Generics
Market Forecast — 48 Table: Hungary - Generics Market
Indicators, Historical Data and Forecasts — 49 OTC Market
Forecast — 50 Table: Hungary – OTC Market
Indicators, Historical Data and Forecasts (HUFmn unless otherwise)
stated) — 51 Medical Devices
Forecast — 52 Table: Hungary – Medical Device Market
Indicators, Historical Data and Forecasts (US$mn) — 52
Pharmaceutical Trade Forecasts — 53 Table: Hungary –
Pharmaceutical Trade Indicators, Historical Data and Forecasts
(US$mn) — 54 Other Healthcare Data
Forecasts — 54 Table: Hungary – Other Healthcare
Indicators, Historical Data and Forecasts — 54 Key Risks
to BMI’s Forecast Scenario — 55 Competitive
Landscape — 56 Table: Leading Pharmaceutical Companies By
Ownership — 56 Company Monitor — 57
Multinational Companies — 57
Pfizer — 57 Novartis — 59
Sanofi-Aventis — 60
GlaxoSmithKline — 62 Merck & Co — 63
Eli Lilly — 65 Teva — 67 Domestic
Manufacturers — 69 Gedeon Richter — 69
Egis Pharmaceuticals (Servier) — 73 Country Snapshot:
Hungary Demographic Data — 76 Section 1:
Population — 76 Table: Demographic Indicators,
2005-2030 — 76 Table: Rural/Urban Breakdown,
2005-2030 — 77 Section 2: Education and
Healthcare — 77 Table: Education,
2002-2005 — 77 Table: Vital Statistics,
2005-2030 — 77 Section 3: Labour Market and Spending
Power — 78 Table: Employment Indicators,
2001-2006 — 78 Table: Consumer Expenditure, 2000-2012
(US$) — 79 Table: Average Annual Wages,
2000-2012 — 79 BMI Methodology — 80
How We Generate Our Pharmaceutical Industry Forecasts — 80
Pharmaceutical Business Environment Ratings
Methodology — 81 Ratings Overview — 81
Table: Pharmaceutical Business Environment Indicators — 82
Weighting — 83 Table: Weighting Of
Components — 83 Sources — 83
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