Table of Contents
Executive Summary — 7 SWOT
Analysis — 8 Serbia Food Industry
SWOT — 8 Serbia Drink Industry
SWOT — 9 Serbia Mass Grocery Retail Industry
SWOT — 10 Business Environment — 11
CEE Food & Drink Business Environment Ratings — 11
Emerging Europe Food & Drink Business Environment Ratings Q4
2009 — 13 Serbia’s Food & Drink Business Environment
Rating — 14 Macroeconomic Outlook — 15
Serbia – Economic Activity, 2006 – 2013 — 17
Food — 18 Industry Forecast
Scenario — 18 Food Consumption — 18
Serbia Food Consumption Indicators – Historical Data & Forecasts,
2005-2013 — 19 Confectionery — 19
Value Sales of Serbia' s Confectionery Sector (US$mn) – Historical Data &
Forecasts, 2005-2013 — 20 Canned
Food — 21 Value/Volume Sales of Serbia' s Canned Food
Sector – Historical Data & Forecasts, 2005-2013 — 21
Trade — 22 Serbia Food & Drink Trade Indicators (US$mn)
– Historical Data and Forecasts, 2005-2013 — 22
Industry Developments — 23 Market
Overview — 24 Food Consumption — 24
Food Production — 24 Leading
Players — 25 Confectionery — 26 Canned
Food — 27 Trade — 27
Agriculture — 28 Sugar Production — 29
Organic Agriculture — 29 Drink — 31
Industry Forecast — 31 Alcoholic
Drinks — 31 Serbia Alcoholic Drinks Sector –
Value/Volume Sales – Historical Data & Forecasts,
2006-2013 — 32 Soft Drinks — 32 Serbia
Soft Drinks Sector – Value/Volume Sales – Historical Data &
Forecasts, 2006-2013 — 33 Hot
Drinks — 33 Table: Serbia Hot Drinks Sector – Value
Sales (US$mn) – Historical Data & Forecasts — 34
Industry Developments — 34 Market
Overview — 37 Alcoholic Drinks — 37
Beer — 37 Spirits — 38
Wine — 39 Soft Drinks — 39 Serbia
– Volume Consumption Of Soft Drinks By Category (mn
litres) — 39 Serbia – Value Consumption Of Soft
Drinks By Category (US$mn) — 39 Hot
Drinks — 41 Mass Grocery Retail — 43
Industry Forecast Scenario — 43 Serbia Mass Grocery Retail
Sales By Format (US$bn) – Historical Data & Forecasts,
2005-2013 — 44 Serbia Grocery Retail Sales By Format (%)
– Historical Data & Forecasts — 44 Industry
Developments — 45 Market Overview — 47
Leading Players — 48 Mercator – Private Label As %
of Product Sales In Foreign Markets — 49 Structure Of
Serbia' s Mass Grocery Retail Market By Estimated Number Of Outlets,
2002-2008 — 50 Structure Of Serbia' s Mass Grocery Retail
Market – Sales Value By Retail Format (US$bn),
2002-2008 — 50 Competitive
Landscape — 51 Key Players — 51 Food &
Drink — 51 Key Players in Serbia' s Food & Drink Sector
(2008) — 51 Mass Grocery Retail — 53
Key Players in Serbia' s Mass Grocery Retail Sector
(2008) — 53 Company Analysis — 54
Food — 54 Bambi — 54
Mladost-Sid — 55 Mondi Serbia — 56
Drink — 57 Coca-Cola/IBP Beograd
AD — 57 Beogradska Industrija Piva
(BIP) — 58 Carlsberg Serbia/Pivara
Celarevo — 59 Apatinska Pivara (AB
InBev) — 60 Arteska International
Company — 61 BB Minaqua — 62 Knjaz
Milos — 63 Sunoko — 64 Mass Grocery
Retail — 65 Mercator — 65
Veropoulos — 66 Delta Holding — 67
Metro — 68 Appendix — 69 Country
Snapshot: Serbia Demographic Data — 69 Section 1:
Population — 69 Table: Demographic Indicators,
2005-2030 — 69 Table: Rural/Urban Breakdown,
2005-2030 — 70 Section 2: Education And
Healthcare — 70 Table: Education,
2000/01 — 70 Table: Vital Statistics,
2005-2030 — 70 Section 3: Labour Market And Spending
Power — 71 Table: Employment Indicators,
2001-2006 — 71 Table: Average Annual Manufacturing Wages,
2000-2012 — 71 Food & Drink Business Environment
Ratings — 72 Ratings Methodology — 72
Ratings Overview — 72 Ratings
System — 72 Indicators — 72 Table:
Limits Of Potential Returns — 73 Table: Risks To
Realisation Of Potential Returns — 74
Weighting — 75 Table: Weighting — 75
BMI Food & Drink Industry Glossary — 76 Food &
Drink — 76 Mass Grocery Retail — 76
BMI Food & Drink Methodology — 78 How We Generate Our
Industry Forecasts — 78 Sourcing — 79
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