Table of Contents
Executive Summary — 7 SWOT
Analysis — 9 Serbia Pharmaceuticals And Healthcare
Industry SWOT — 9 Serbia Political
SWOT — 10 Serbia Economic SWOT — 10
Serbia Business Environment SWOT — 11 Pharmaceutical
Business Environment Ratings — 12 Table: Emerging Europe -
Regional Pharmaceutical Business Environment Ratings for
Q409 — 12 Limits Of Potential
Returns — 13 Risks To Realisation Of
Returns — 13 Serbia – Market
Summary — 15 Regulatory Regime — 16
Intellectual Property Environment — 17 IP
Disputes — 18 Pricing Regime — 18
Reimbursement Regime — 19 Table Serbia - Examples of
Reimbursed Medicines by Category — 20 Price
Cuts — 21 Price Rises — 21 Industry
Trends and Developments — 23
Epidemiology — 23 Table: Disease Burden In
CEE — 25 Healthcare Sector — 25 Table
Serbia – Major General And Specialised
Hospitals — 26 Recent Healthcare Sector
Developments — 27 Healthcare
Insurance — 28 Healthcare Reform — 29
Medical Tourism — 29 Table: Cosmetic Surgery
Costs — 29 Clinical Trials — 30 Table:
Number Of Ongoing Clinical Trials In Serbia — 31 Medical
Devices — 31 Medical Device Classification In
Serbia — 32 Industry Forecast
Scenario — 33 Overall Market
Forecast — 33 Table: Serbia – Drug Expenditure
Indicators, Historical Data and Forecasts — 34 Key Growth
Factors – Industry — 35 Table: Serbia – Health
Expenditure Indicators, Historical Data And Forecasts — 36
Key Growth Factors – Macroeconomic — 36 Table:
Serbia – Economic Activity, 2006-2013 — 38
Prescription Market Forecast — 39 Table: Serbia –
Prescription Market Indicators, Historical Data And Forecasts (RSDmn unless
otherwise stated) — 40 Table Serbia – Defined Daily
Dose (DDD) Per 1,000 Inhabitants — 41 Patented Market
Forecast — 42 Table: Serbia – Patented Market
Indicators, Historical Data And Forecasts — 43 Generics
Market Forecast — 44 Table: Serbia – Generics Market
Indicators, Historical Data And Forecasts — 45 OTC Market
Forecast — 46 Table: Serbia – OTC Market Indicators,
Historical Data And Forecasts (RSDmn unless otherwise
stated) — 47 Table Serbia – Sales Of Herbal Remedies
2007 — 47 Medical Device Market
Forecasts — 48 Table: Serbia - Medical Device Market,
Historical Data and Forecasts (US$mn unless otherwise
stated) — 48 Pharmaceutical Trade
Forecasts — 49 Table: Serbia – Pharmaceutical Trade
Indicators, Historical Data And Forecasts (US$mn unless otherwise
stated) — 50 Other Healthcare Data
Forecasts — 51 Table: Serbia – Other Healthcare
Indicators, Historical Data And Forecasts — 51 Key Risks
to BMI’s Forecast Scenario — 52 Competitive
Landscape — 53 Pharmaceutical
Sector — 53 Table: Companies Involved In The Serbian
Pharmaceutical Industry — 54 Domestic Pharmaceutical
Industry — 54 Domestic Company
Activity — 55 Foreign Pharmaceutical
Industry — 57 Foreign Company
Activity — 58 Table: Proposed Members Of Serbia’s
Pharmaceutical Industry Association — 59 Pharmaceutical
Wholesale And Retail — 59 Company
Monitor — 61 Multinational Company
Profiles — 61 Pfizer — 61
GlaxoSmithKline — 62 Novartis — 63
Sanofi-Aventis — 64 Merck & Co — 65
Indigenous Company Profiles — 66 Hemofarm
(Stada) — 66 Galenika — 70 Zdravlje
Actavis — 72 Jugoremedija — 75 Country
Snapshot: Serbia Demographic Data — 77 Section 1:
Population — 77 Table: Demographic Indicators,
2005-2030 — 77 Table: Rural/Urban Breakdown,
2005-2030 — 78 Section 2: Education And
Healthcare — 78 Table: Education,
2000/01 — 78 Table: Vital Statistics,
2005-2030 — 78 Section 3: Labour Market And Spending
Power — 79 Table: Employment Indicators,
2001-2006 — 79 Table: Average Annual Manufacturing Wages,
2000-2012 — 79 BMI Methodology — 80
How We Generate Our Pharmaceutical Industry Forecasts — 80
Pharmaceutical Business Environment Ratings
Methodology — 81 Ratings Overview — 81
Table: Pharmaceutical Business Environment Indicators — 82
Weighting — 83 Table: Weighting Of
Components — 83 Sources — 83
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