Abstract
Research Background
2007 is a prosperous year to China fruit juice and beverage industry. Three
parties mainly shared the market, which are domestic famous companies taking
Huiyuan and Wahaha as leading brands, Taiwan enterprises, such as
Uni-President Group and Dingxin Group, also multinational group, Coca-Cola and
Pepsi. Now domestic market is occupied by some famous brands, i.e, Wahaha,
Huiyuan, Nongfu Juices, President Orange juice, Minute Maid orange juice and
Qoo.
Due to the rising cost of raw material, transportation and packaging, both
producers and dealers lost profit. In addition, current juices and beverage
have no special trait, causing shrinking market coverage. Therefore, the
important keys to be the leader in fruit juice and beverage market with fierce
competition are to grasp industry development, follow market development trend
and search diversity operation.
In this report, it will make an in-depth analysis on 2007 China fruit juice
and beverage industry on the basis of policy environment, market demand,
material supply, production and sales situation in key regions, research on
leading enterprises and competition structure. Also it will estimate and
explore the future trend of 2008 China fruit juice and beverage industry
according to the industry development and professional experiences, by which
to respond the questions insiders required as followed:
- 1 How will it gain profit in 2008 China fruit juice and beverage industry?
- 2 How much potential will fruit juice & beverage demand grow further in
2008?
- 3 What is the supply capability in up-stream supply chain in 2008?
- 4 What is the prospect of cost and returns in the processing and marketing
process of fruit juice & beverage in 2008?
- 5 What is the development strategy among leading enterprises in China?
- 6 What is the prospect of fruit juice & s beverage market in China
influenced by the factors of policy environment, market demand, material
supply as well as cost & returns?
Herein we really appreciate relevant departments and associations because of
the precious data and information they provide, such as, National Statistics
Bureau, China Customs, Ministry of Commerce, National Development Research
Center, State Information Center, Ministry of Agriculture, China Beverage
Industry Association, China Food Industry Association, National Commercial
Information Center and China IRN, relevant newspapers, magazines as well as
research parties. We hope the report will be a great valuable reference for
producers, research parties and dealers to learn the industry development and
grasp market opportunities as to make future strategies.
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