China Fruit Juice & Beverage Market Review & Outlook Proposal 2007/2008

Table of Contents

1 Policy Environment of Fruit Juice & Beverage Industry in China

• 1.1 Overview of International Fruit Juice & Beverage Industry
  • 1.1.1 General Situation of International Fruit Juice & Beverage Industry
  • 1.1.2 Current Situation and Characteristics of Market
  • 1.1.3 Market Situation of Major Countries
• 1.2 Analysis of Policy Environment of China Fruit Juice & Beverage Industry
  • 1.2.1 Product Processing Policies
  • 1.2.2 Imp & Exp Policies of Product
  • 1.2.3 Prospect of Future Policies
• 1.3 Analysis of Macro Environment of 2007 Fruit Juice & Beverage Industry
  • 1.3.1 Analysis of International Economic Situation
  • 1.3.2 Analysis of Domestic Economic Situation
  • 1.3.3 Analysis of Commercial Situation both at Home and Abroad
  • 1.3.4 Analysis of Consumption Capability of Chinese Residents

2 Demands in China Fruit Juice & Beverage Market

• 2.1 Analysis of Demand in China Fruit Juice & Beverage Market, 2007
  • 2.1.1 Comparison of Demand Structure between Rural and Urban Areas
  • 2.1.2 Comparison of Demand Structure between Different Regions
  • 2.1.3 Comparison of Demand Structure between Different Products
• 2.2 Analysis of Key Varieties in China Fruit Juice & Beverage Market, 2007
  • 2.2.1 Analysis of 100% Fruit Juice & Beverage Market, 2007
  • 2.2.2 Analysis of Low Consistency Fruit Juice & Beverage Market, 2007
  • 2.2.3 Analysis of Concentrated Fruit Juice & Beverage Market, 2007
  • 2.2.4 Analysis of Vegetable Juice Market, 2007
• 2.3 Analysis of Demands in Regional Markets
  • 2.3.1 Analysis of Demand Capability of Main Markets
  • 2.3.2 Analysis of Development Level of Main Markets
  • 2.3.3 Analysis of Consumption Concept and Behavior of Main Markets
• 2.4 Analysis of Influential Factors ob Demand
  • 2.4.1 Advertisement
  • 2.4.2 Packaging
  • 2.4.3 Price
  • 2.4.4 Distribution Place

3 Analysis of Supply Chain of Up-Stream Fruit Juice & Beverage Industry in China

• 3.1 Analysis of Fruit Supply in 2007
  • 3.1.1 Fruit Production in China, 2002-2007
  • 3.1.2 Price Change of Fruits in China, 2007
  • 3.1.2 Imp & Exp of Fruits in China, 2007
• 3.2 Analysis of Apple Supply in 2007
  • 3.2.1 Apple Production in China, 2002-2007
  • 3.2.2 Price Change of Apple in China, 2007
  • 3.2.3 Imp & Exp of Apple in China, 2007
• 3.3 Analysis of Orange Supply in 2007
  • 3.3.1 Orange Production in China, 2002-2007
  • 3.3.2 Price Change of Orange in China, 2007
  • 3.3.3 Imp & Exp of Orange in China, 2007
  • 3.3.4 Imp & Exp of Concentrated Orange Juice in China, 2007
• 3.4 Analysis of Other Fruits and Vegetable Supply in 2007
  • 3.4.1 Supply Capability of Other Fruits and Vegetable in China, 2002-2007
  • 3.4.2 Demand Potential of Other Fruits and Vegetable in China, 2002-2007
• 3.5 Analysis of Process Capability of Fruits and Vegetable Supply in 2007
  • 3.5.1 Process Scale of Fruits and Vegetable in China, 2007
  • 3.5.2 Process Technology of Fruits and Vegetable in China, 2007
  • 3.5.3 Estimations of Process Trend of Fruits and Vegetable in China, 2008

4 Analysis of Supply in China Fruit Juice & Beverage Market, 2007

• 4.1 General Analysis of Fruit Juice Production in China, 2007
• 4.2 Analysis of Fruit Juice Production by Regions, 2007
  • 4.2.1 Production Scale by Regions, 2007
  • 4.2.2 Features of Fruit Juice Producing Regions, 2007
• 4.3 Analysis of Fruit Juice Production by Varieties, 2007
  • 4.3.1 Analysis of 100% Fruit Juice Output, 2002-2007
  • 4.3.2 Analysis of Low Consistency Fruit Juice Output, 2002-2007
  • 4.3.3 Analysis of Concentrated Fruit Juice Output, 2002-2007
  • 4.3.4 Analysis of Vegetable Juice Output, 2002-2007
• 4.4 Imp & Exp of Major Products in 2007
  • 4.4.1 Analysis of Imp & Exp Data in 2007
  • 4.4.2 Analysis of Imp & Exp Structure in 2007
  • 4.4.3 Analysis of Imp Source in 2007
  • 4.4.4 Analysis of Exp Flow in 2007
• 4.5 New Program and Expanded Program of Main Products in 2007

5 Analysis of Competition in China Fruit Juice & Beverage Market, 2007

• 5.1 Changing Trend of Fruit Juice & Beverage Market, 2007
• 5.2 Analysis of Features of China Fruit Juice & Beverage Market, 2007
  • 5.2.1 More Profit of Fruit and Vegetable Beverage than Carbonated Beverage
  • 5.2.2 A Blooming Situation in Domestic Market with Foreign Investment
  • 5.2.3 Beverage Enterprises Enhancing Financing Level
  • 5.2.4 Market Witnessing a General Trend of Rising Price
  • 5.2.5 Low Consistency Beer Sharing Beverage Market
• 5.3 Analysis of Competition in Key Regions, 2007
  • 5.3.1 Analysis of Competition in Key Producing Regions, 2007
  • 5.3.2 Analysis of Competition in Key Distribution Regions, 2007
• 5.4 Analysis of Brand Competition in China Fruit Juice & Beverage Market, 2007
  • 5.4.1 Market Share of Segment Fruit Juice & Beverage Market, 2007
  • 5.4.2 Market Share of Key Beverage Enterprises, 2007

6 Analysis of Competitors in China Fruit Juice & Beverage Industry, 2007

• 6.1 General Analysis of China Soft Drink Industry, 2007
• 6.2 Analysis of Production Competition
  • 6.2.1 Comparison of Production Conditions
  • 6.2.2 Analysis of Production Technology
• 6.3 Analysis of Market Competition
  • 6.3.1 Comparison of Market Situation
  • 6.3.2 Comparison of Market Demand and Growing Potential
• 6.4 Comparison of Profit-Generation Capability
• 6.5 Comparison of Enterprise Competition Capability
• 6.6 Comparison of Product Competition Capability
• 6.7 Integrated Estimation of Competition Capability of Fruit Juice & Beverage Industry with Other Soft Drinks Industry

7 Analysis of Leading Enterprises in Fruit Juice & Beverage Industry in China

• 7.1 Analysis of Advantages & Disadvantages in Producing & Marketing Areas in 2007
  • 7.1.1 Analysis of Advantages & Disadvantages in Producing Areas
  • 7.1.2 Analysis of Advantages & Disadvantages in Marketing Areas
  • 7.1.3 Comparative Analysis of Economic Profit in Producing & Marketing Areas
  • 7.1.4 Prospect of Location of Producing & Marketing Areas
• 7.2 Analysis of Advantages & Disadvantages of Enterprise Operation in 2007
  • 7.2.1 Analysis of Advantages & Disadvantages of large-Scale Enterprises
  • 7.2.2 Analysis of Advantages & Disadvantages of Small-Scale Enterprises
  • 7.2.3 Estimation of Scale Operation by Enterprises
• 7.3 Hangzhou Wahaha Group
  • 7.3.1 Enterprise Introduction
  • 7.3.2 Operation Scale
  • 7.3.3 Financing and Operation Conditions
  • 7.3.4 Development Program of Wahaha
• 7.4 Coca-Cola
  • 7.4.1 Enterprise Introduction
  • 7.4.2 Operation Scale
  • 7.4.3 Development Situation in China
  • 7.4.4 Financing and Operation Conditions
  • 7.4.5 Development Program of Coca-Cola
• 7.5 Beijing Huiyuan Group
  • 7.5.1 Enterprise Introduction
  • 7.5.2 Operation Scale
  • 7.5.3 Financing and Operation Conditions
  • 7.5.4 Development Program of Huiyuan
• 7.6 Taiwan Uni-President Group (Reference to 7.1)
• 7.7 Taiwan Dingxin (Master Kang) Group (Reference to 7.1)
• 7.8 Yantai North ANDRE Co.,Ltd (Reference to 7.1)
• 7.9 SDIC Zhonglu Fruit Juice Co.,Ltd (Reference to 7.1)
• 7.10 Shaanxi Haisheng Juice Holdings Co.,Ltd (Reference to 7.1)

8 Estimations on Future Trend of China Fruit Juice & Beverage Industry in 2008

• 8.1 Estimations on Supply Capability of Up-Stream Fruit Juice & Beverage Industry in 2008
  • 8.1.1 Estimations on Material Supply Volume in 2008
  • 8.1.2 Estimations on Future Trend of Material Price in 2008
• 8.2 Estimations on Fruit Juice Supply in 2008
  • 8.2.1 Estimations on Fruit Juice Output in 2008
  • 8.2.2 Estimations on Major Fruit Juice Producing Regions in 2008
• 8.3 Estimations on China Fruit Juice & Beverage Market in 2008
  • 8.3.1 Estimations on Scale of China Fruit Juice & Beverage Market in 2008
  • 8.3.2 Estimations on Demand of China Fruit Juice & Beverage Market in 2008
  • 8.3.3 Analysis of Domestic Segment Market and Its Trend
• 8.4 Estimations on Competition Pattern in 2008(Product, Price, Brand, etc)
  • 8.4.1 Estimations on Changes of Market Share
  • 8.4.2 Estimations on Changes of Brand Concentration
  • 8.4.3 Estimations on Changes of Market Penetration in Key Regions
• 8.5 Estimations on Price Change in China Fruit Juice & Beverage Market in 2008
  • 8.5.1 Influential Factors of Price Change
  • 8.5.2 Estimations on Price Trend in China Fruit Juice & Beverage Market in 2008
• 8.6 Risk and Investment Proposals in China Fruit Juice & Beverage Industry
  • 8.6.1 Impelling Force in the Development of Fruit Juice & Beverage Processing Industry
  • 8.6.2 Negative Factors in the Development of Fruit Juice & Beverage Processing Industry
  • 8.6.3 Long-Term Repayable Capability and Profit-Generation Capability
  • 8.6.4 Investment Proposals

9 Comments on Ten Events of Chinese Soft Drinks Industry in 2007

Tables and Figures

• 1 Retail Volume in Fruit Juices & Drinks Market in U.S., 2002-2007
• 2 Retail Sales in Fruit Juices & Drinks Market in U.S., 2002-2007
• 3 Retail Volume in Fruit Juices & Drinks Market in Japan, 2002-2007
• 4 Retail Sales in Fruit Juices & Drinks Market in Japan, 2002-2007
• 5 Consumption Volume of Fruit Juices & Drinks in China, 2002-2007
• 6 Consumption Situation of Fruit Juices & Drinks in China, 2007
• 7 Consumption Structure of Fruit Juices & Drinks in China, 2007
• 8 Fruit Yield & Planting Areas, 2002-2007
• 9 Estimations of Fruit Yield & Planting Areas, 2008-2012
• 10 Import Volume of Fruits in China, 2002-2007
• 11 Export Volume of Fruits in China, 2002-2007
• 12 Apple Output in China, 2002-2007
• 13 Import Volume of Apple in China, 2002-2007
• 14 Export Volume of Apple in China, 2002-2007
• 15 Orange Output in China, 2002-2007
• 16 Import Volume of Orange in China, 2002-2007
• 17 Export Volume of Orange in China, 2002-2007
• 18 Tomato Output in China, 2002-2007
• 19 Import & Export Volume of Tomato in China, 2002-2007
• 20 Peach Output in China, 2002-2007
• 21 Import & Export Volume of Peach in China, 2002-2007
• 22 Fruit Juice Output in China, 2002-2007
• 23 Fruit Juice Output by Regions in China, 2007
• 24 Fruit Juice Output by Varieties in China, 2007
• 25 Volume & Value of Concentrated Apple Juice Exports in China, 2002-2007
• 26 Proportions of Export Destination Countries for Concentrated Apple Juice in China, 2007
• 27 Volume & Amount of Frozen Orange Juice Exports in China, 2002-2007
• 28 Proportions of Export Destination Countries for Frozen Orange Juice in China, 2007
• 29 Trend of Market Price of Concentrated Apple Juice, 2002-2007
• 30 Estimations of Market Price of Concentrated Apple Juice, 2008-2012
• 31 Trend of Market Price of Concentrated Orange Juice, 2002-2007
• 32 Estimations of Market Price of Concentrated Orange Juice, 2008-2012
• 33 Comparison of Production Scale between Fruit Juices & Drinks and Other Competitive Beverage
• 34 Comparison of Distribution Scale between Fruit Juices & Drinks and Other Competitive Beverage
• 35 Comparison of Economic Index between Fruit Juices & Drinks and Other Competitive Beverage
• 36 Comparison of Competition Potential between Fruit Juices & Drinks and Other Competitive Beverage
• 37 Yield of Fruit Juices & Drinks of Wahaha, 2007
• 38 Statistics of Economic Index Items of Wahaha, 2007
• 39 Yield of Fruit Juices & Drinks of Coca-Cola, 2007
• 40 Statistics of Economic Index Items of Coca-Cola, 2007
• 41Yield of Fruit Juices & Drinks of Huiyuan, 2007
• 42 Import Volume of Orange Juice by Country in Huiyuan, 2007
• 43 Statistics of Economic Index Items of Huiyuan, 2007
• 44 Yield of Fruit Juices & Drinks of Taiwan Uni-President, 2007
• 45 Statistics of Economic Index Items of Taiwan Uni-President, 2007
• 46 Yield of Fruit Juices & Drinks of Taiwan Dingxin, 2007
• 47 Export Volume of Apple Juice by Country in Taiwan Dingxin, 2007
• 48 Statistics of Economic Index Items of Taiwan Dingxin, 2007
• 49 Yield of Fruit Juices & Drinks of ANDRE, 2007
• 50 Export Volume of Apple Juice by Country in ANDRE, 2007
• 51 Statistics of Economic Index Items of ANDRE, 2007
• 52 Yield of Fruit Juices & Drinks of SDIC Zhonglu, 2007
• 53 Export Volume of Apple Juice by Country in SDIC Zhonglu, 2007
• 54 Statistics of Economic Index Items of SDIC Zhonglu, 2007
• 55 Yield of Fruit Juices & Drinks of Shaanxi Haisheng, 2007
• 56 Export Volume of Apple Juice by Country in Shaanxi Haisheng, 2007
• 57 Statistics of Economic Index Items of Shaanxi Haisheng, 2007