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A comprehensive market report covering regular, premium, superpremium, and imported brands; light beers; ice beers; malt liquors; flavored beers; nonalcohol beers; etc. Detailed market statistics track the industry's past, present, and projected sales performance, detailed by market segment. Other topics covered include new product introductions, marketing strategies, import penetration, export activity, distribution channels, pricing, and more. The report also includes profiles of the major competitors. |