Report: The 2004/2005 Outlook For The U.S. Hard-Surface Floor Coverings Industry (With Long-Term Forecasts Through 2013) TOC

SECTION I: THE U.S. FLOOR COVERINGS MARKET

Analysis and Summary:

Overview 1
Industry Consolidation 1
Building Market Share 2
U.S. Manufacturers - Sales 2
Market Segmentation 3

Tables:

U.S. Manufacturers - Dollar Sales of Floor Coverings 4
U.S. Manufacturers - Dollar Sales of Floor Coverings, by Type 5
Product Mix of U.S. Manufacturers - Dollar Sales of Floor Coverings 6
Graph: Product Mix of U.S. Manufacturers - Dollar Sales of Floor Coverings 7
Growth in U.S. Manufacturers - Dollar Sales of Floor Coverings, by Type 8

SECTION II: THE U.S. MARKET FOR HARD-SURFACE FLOOR COVERINGS

Analysis and Summary:
Market Overview 9
Resilient Flooring 9
Hardwood Flooring 10
Clay Floor and Wall Tiles 11
Laminate Flooring 12
Outlook 12

Tables:

U.S. Manufacturers - Dollar Sales of Hard-Surface Floor Coverings:

Total 13
By Type 14
Product Mix 15

U.S. Manufacturers - Sales of Resilient Floor Coverings:

Total Dollar Sales 16
Dollar Sales, by Type 17
Unit and Dollar Sales of Vinyl Floor Coverings 18
Unit and Dollar Sales of Rubber Floor Coverings 19
Dollar Sales of Rubber Floor Coverings, by Type 20

U.S. Manufacturers - Sales of Hardwood Flooring:

Total Dollar Sales 21
Dollar Sales, by Type 22
Unit Sales of Strip Wood Flooring 23

U.S. Manufacturers - Sales of Clay Floor and Wall Tiles:

Total Unit and Dollar Sales 24
Unit and Dollar Sales, by Type 25
Unit and Dollar Sales of Glazed Tile 26
Unit and Dollar Sales of Glazed and Unglazed Ceramic Mosaic Tile and Unglazed Tile, Including Quarry Tile 27
Graph: Distribution of Dollar Sales of Glazed Floor and Wall Tile, by Size 28
Graph: Distribution of Unit Sales of Glazed Floor and Wall Tile, by Size 29

U.S. Manufacturers - Unit and Dollar Sales of Laminate Flooring 30

SECTION III: FACTORS AFFECTING DEMAND FOR HARD-SURFACE FLOOR COVERINGS

Part A: The Economy

Analysis and Summary:

Overview 31
Gross Domestic Product 31
Per Capita Disposable Personal Income 32
Personal Consumption Expenditures 32
Interest Rates 32

Tables:

U.S. Gross Domestic Product 34
U.S. Per Capita Disposable Personal Income 35
U.S. Personal Consumption Expenditures 36
U.S. Personal Consumption Expenditures on Floor Coverings 37
Interest Rates Charged by U.S. Banks 38

Part B: Housing Trends, Construction Activity, and Motor Vehicle Production

Analysis and Summary:

Overview 39
Housing Market Benefits from Falling Mortgage Rates 40
Alternative Housing 41
Home Improvement Expenditures 42
Motor Vehicle Production 42

Tables:

Privately Owned Housing Starts:

By Type 43
Distribution, by Type 45
By Region 46
Distribution, by Region 48

Privately Owned Housing Units Completed:

By Type 49
By Region 51

Average Sale Prices of New Houses Sold in the U.S. 53
Average Square Feet of Floor Area in New Privately Owned One-Family Housing, by Region 54
Number of Bedrooms in New Single-Unit Housing in the U.S.:

Total 56
Northeast 57
Midwest 58
South 59
West 60

Housing Affordability 61
First-Time Home Buyer Affordability 62
Sales of New vs. Existing Single-Family Homes 64
New Single-Family Home Sales, by Region 65
Existing Single-Family Home Sales, by Region 66
Number of Completed Multifamily Buildings 67
Existing Apartment, Condo, and Co-Op Sales, by Region 68
New Manufactured Homes, by Region 69
Total Improvement Expenditures for All Residential Properties, by Region 70
Value of New Construction in the U.S.:

Total 71
Private vs. Public 72
Private, by Type 73
Private Residential Building Construction, by Type 74
Private Nonresidential Building Construction, by Type 75
Public Building Construction, by Type 77

U.S. Motor Vehicle Production 79

Part C: Population and Spending Trends

Analysis and Summary:

Overview 80
Population Trends 80
Consumer Spending 81

Tables:

U.S. Resident Population Trends and Projections 83
U.S. Population and Household Trends and Projections 84
U.S. Population Trends and Projections:

By Age Group 85
Age Distribution 86
By Region 87
By State 88
Distribution, by State 90

Average Annual Expenditures on Hard-Surface Floor Coverings, Detailed by Type of Expenditure 92
Average Annual Expenditures by Homeowners on Repair and Replacement of Hard-Surface Floor Coverings, Detailed by Key Demographic Characteristics 93
Average Annual Expenditures by Homeowners on Materials for Hard- Surface Floor Coverings, Detailed by Key Demographic Characteristics 94

SECTION IV: PRICE TRENDS IN THE HARD-SURFACE FLOOR COVERINGS INDUSTRY

Analysis and Summary:

Overview 95
Producer Prices 95
Consumer Prices 97

Tables:

Producer Price Trends:

Hard-Surface Floor Coverings 98
Hardwood Flooring, by Type 99
Clay Floor and Wall Tiles, by Type 100

Average Factory Prices:

Vinyl Floor Coverings 101
Rubber Floor Coverings 102
Clay Floor and Wall Tiles 103
Clay Floor and Wall Tiles, by Type 104

Consumer Price Trends for Floor Coverings 105

SECTION V: ADVERTISING IN THE HARD-SURFACE FLOOR COVERINGS INDUSTRY

Analysis and Summary:

Manufacturers Reluctant to Spending on Advertising 106

Tables:

Total Media Expenditures for Hard-Surface Floor Coverings 107
Media Expenditures for Hard-Surface Floor Coverings, by Company and Brand 108
Circulation of Selected Home Decorating/Lifestyle Publications 109
Circulation of Selected Professional Decorating/Home Furnishings Publications 111

SECTION VI: DISTRIBUTION OF HARD-SURFACE FLOOR COVERINGS

Analysis and Summary:

Overview 113
Growth of Floor Coverings Retailers 113
End-Use Markets for Selected Hard-Surface Floor Coverings 114

Tables:

Total Number of Floor Coverings Stores 115
Number of Floor Coverings Stores, by Employment Size 116
Distribution of Floor Coverings Stores, by Employment Size 117
Number of Employees and Payroll in Floor Coverings Stores 118
Leading Floor Coverings Retailers, by Number of Stores 119
Distribution of Ceramic Tile Sales, by End-Use Market 120
Distribution of Laminate Floor Coverings Sales, by End-Use Market 121
Distribution of Hardwood Floor Coverings Sales, by End-Use Market 122

SECTION VII: FOREIGN TRADE OF HARD-SURFACE FLOOR COVERINGS

Part A: Overall Trends

Analysis and Summary:

Overview 123
Rising Trade Deficit for Hard-Surface Floor Coverings 123
Overall Trade of Floor Coverings 124

Tables:

Foreign Exchange Rates 125
Fixed Euro Conversion Rates 126
U.S. Apparent Consumption of Hard-Surface Floor Coverings 127
U.S. Balance of Trade for Floor Coverings 128
Total U.S. Exports of Floor Coverings 129
U.S. Exports of Floor Coverings: Soft vs. Hard 130
Total U.S. Imports of Floor Coverings 131
U.S. Imports of Floor Coverings: Soft vs. Hard 132

Part B: U.S. Imports

Analysis and Summary:

Overall Imports 133
Leading Source Countries 133
Leading Import Product Categories 134
Outlook 134

Tables:

Top 20 U.S. Import Sources for Hard-Surface Floor Coverings 135
Dollar Market Shares of the Top 20 U.S. Import Sources for Hard-Surface Floor Coverings 136
Graph: Dollar Market Shares of the Leading U.S. Import Sources for Hard-Surface Floor Coverings 137
U.S. Imports of Hard-Surface Floor Coverings, by Type 138
Product Mix of U.S. Imports of Hard-Surface Floor Coverings 139
U.S. Imports of Hard-Surface Floor Coverings, by Country of Origin and by Type:

Plastic Tile Floor Coverings Made Up of Polymers of Vinyl Chloride 140
Other Plastic Floor Coverings Made Up of Polymers of Vinyl Chloride 142
Plastic Floor Coverings Made Up of Other Plastics 144
Rubber Floor Coverings and Mats 146
Wood Floor Coverings, Not Assembled 147
Wood Floor Coverings, Including Maple, Birch, Beech, and Other 149
Floor Coverings of Vegetable Materials 151
Floor Coverings of Agglomerated Cork 152
Floor Coverings on a Base of Paper 154
Linoleum Floor Coverings 156
Floor Coverings Coated on a Nonwoven Base 158
Other Floor Coverings Coated on a Nonwoven Base 159
Ceramic Flooring 161
Unglazed Tiles 162
Glazed Ceramic Tiles, Faces Bounded by Straight Lines 164
Glazed Ceramic Tiles, Not Bounded by Straight Lines, Less Than 38.7 Square Centimeters 166
Other Glazed Ceramic Tiles, Not Bounded by Straight Lines 168

Part C: U.S. Exports

Analysis and Summary:

Overall Exports 170
Leading Destination Countries 170
Leading Export Product Categories 171
Outlook 171

Tables:

Top 20 U.S. Export Destinations for Hard-Surface Floor Coverings 172
Dollar Market Shares of the Top 20 U.S. Export Destinations for Hard- Surface Floor Coverings 173
Graph: Dollar Market Shares of the Leading U.S. Export Destinations for Hard-Surface Floor Coverings 174
U.S. Exports of Hard-Surface Floor Coverings, by Type 175
Product Mix of U.S. Exports of Hard-Surface Floor Coverings 176
U.S. Exports of Hard-Surface Floor Coverings, by Country of Destination and by Type:

Vinyl Tile Floor Coverings 177
Other Vinyl Floor Coverings 179
Other Plastic Floor Coverings 181
Rubber Floor Coverings and Mats 183
Wood Floor Coverings, Not Assembled 184
Other Wood Floor Coverings 186
Mats of Vegetable Materials 188
Floor Coverings of Agglomerated Cork 189
Floor Coverings on a Base of Paper 191
Linoleum Floor Coverings 193
Floor Coverings Coated on a Nonwoven Base 195
Other Floor Coverings Coated on a Nonwoven Base 197
Ceramic Flooring 199
Unglazed Tiles 200
Glazed Ceramic Tiles 202

SECTION VIII: STRUCTURE OF THE U.S. HARD-SURFACE FLOOR COVERINGS INDUSTRY

Analysis and Summary:

Overview 204
Industry Economics 204
Employment Trends 206
Capital Expenditures 207

Explanation of Terms 209

Tables:

The Hard-Surface Floor Coverings Industry:

Operating Structure 215
Gross Operating Margin 216
Value Added by Manufacture 217
Vertical Integration Index 218
Employment Structure 219
Total Labor Costs 220
Average Hourly Earnings of Production Workers 221
Cost of Living Index for Production Workers 222
Labor Productivity 223
Indexes of Real Labor Productivity 224
New Capital Expenditures 225
Plant vs. Equipment Expenditures 226
Ending Inventories 227

The Ceramic Floor and Wall Tile Industry:
- Operating Structure 228
- Gross Operating Margin 229
- Value Added by Manufacture 230
- Vertical Integration Index 231
- Employment Structure 232
- Total Labor Costs 233
- Average Hourly Earnings of Production Workers 234
- Cost of Living Index for Production Workers 235
- Labor Productivity 236
- Indexes of Real Labor Productivity 237
- New Capital Expenditures 238
- Plant vs. Equipment Expenditures 239
- Ending Inventories 240
The Hardwood Flooring Industry:

Operating Structure 241
Gross Operating Margin 242
Value Added by Manufacture 243
Vertical Integration Index 244
Employment Structure 245
Total Labor Costs 246
Average Hourly Earnings of Production Workers 247
Cost of Living Index for Production Workers 248
Labor Productivity 249
Indexes of Real Labor Productivity 250
New Capital Expenditures 251
Plant vs. Equipment Expenditures 252
Ending Inventories 253

The Plant Manager?s Workbook:

How to Use This Section 254
Gathering Your Data 255
Developing Your Ratios 256
How Does Your Plant Stack Up? 257

SECTION IX: RAW MATERIALS IN THE HARD-SURFACE FLOOR COVERINGS INDUSTRY

Analysis and Summary:

Overview 262
Raw Materials for Ceramic Floor and Wall Tiles 262
Raw Materials for Resilient Flooring 263
Wood Products in the Floor Coverings Industry 263

Tables:

U.S. Production of Raw Materials Used in Ceramic Floor and Wall Tiles, by Type 265
Producer Price Trends for Clay, by Type 266
Graph: Distribution of Plastic Sales to the Flooring Industry, by Type 267
U.S. Production of Hardwood Lumber 268
Top Hardwood Lumber-Producing States 269
Producer Price Trends for Hardwood Lumber, by Type 270
U.S. Production of Softwood Lumber 271
Top Softwood Lumber-Producing States 272
Producer Price Trends for Softwood Lumber 273

SECTION X: BRAND USE SURVEY

Analysis and Summary:

Introduction 274
Vinyl/Resilient Flooring 274
Wood Flooring 275
Ceramic Tiles 275
Laminate Flooring 276

Tables:

Vinyl Resilient Flooring:

Brand Familiarity:

By Census Region 277
By Average Home Sale Price 278
By Number of Units Built 279

Brands Used in the Past Two Years:

By Census Region 280
By Average Home Sale Price 281
By Number of Units Built 282

Brands Used the Most:

By Census Region 283
By Average Home Sale Price 284
By Number of Units Built 285

Quality Ratings:

By Census Region 286
By Average Home Sale Price 287
By Number of Units Built 288

Wood Flooring:

Brand Familiarity:

By Census Region 289
By Average Home Sale Price 290
By Number of Units Built 291

Brands Used in the Past Two Years:

By Census Region 292
By Average Home Sale Price 293
By Number of Units Built 294

Brands Used the Most:

By Census Region 295
By Average Home Sale Price 296
By Number of Units Built 297

Quality Ratings:

By Census Region 297
By Average Home Sale Price 299
By Number of Units Built 300

Ceramic Tile:

Brand Familiarity:

By Census Region 301
By Average Home Sale Price 302
By Number of Units Built 303

Brands Used in the Past Two Years:

By Census Region 304
By Average Home Sale Price 305
By Number of Units Built 306

Brands Used the Most:

By Census Region 307
By Average Home Sale Price 308
By Number of Units Built 309

Quality Ratings:

By Census Region 310
By Average Home Sale Price 311
By Number of Units Built 312

Laminate Flooring:

Brand Familiarity:

By Census Region 313
By Average Home Sale Price 314
By Number of Units Built 315

Brands Used in the Past Two Years:

By Census Region 316
By Average Home Sale Price 317
By Number of Units Built 318

Brands Used the Most:

By Census Region 319
By Average Home Sale Price 320
By Number of Units Built 321

Quality Ratings:

By Census Region 322
By Average Home Sale Price 323
By Number of Units Built 324

SECTION XI: COMPANY PROFILES

Introduction 325

Tables:

Financial Profile of Hardwood Dimension and Flooring Mills:

Total 326
Sorted by Sales 327
Sorted by Assets 328

Company Profiles:

American Marazzi Tile Inc. 329
Armstrong World Industries, Inc.:

Overview 330
Distribution 331
Brands 331
Manufacturing 332
Outlook 332
Financial Summary and Analysis 333
Graph: Distribution of Armstrong Floor Product Net Sales, by Segment 334

Columbia Forest Products Inc. 335
Congoleum Corporation:

Overview 336
Products 336
Distribution 337
Manufacturing 337
Reorganization 338
Outlook 338
Financial Summary and Analysis 339

Kentucky Wood Floors, Inc. 340
Mannington Mills, Inc.:

Overview 341
Commercial Products 341
Residential Products 342
Partnership with DuPont 342
Joint Venture 343
Outlook 343

Mohawk Industries, Inc.:

Overview 344
Mohawk 344
Dal-Tile 345
Manufacturing 345
Distribution 346
News 347
Outlook 347
Financial Summary and Analysis 34

Pennington Hardwoods, Inc. 349
Pergo AB:

Overview 350
Distribution 350
Is Pergo for Sale? 351
Outlook 351

Shaw Industries, Inc.:

Overview 352
Brands 352
Distribution 353
News 353
Outlook 354
Berkshire Hathaway 354

Superior Floor Company, Inc. 355

SECTION XII: INDUSTRY DIRECTORIES

Introduction 356

Directory of Selected U.S. Manufacturers of Hardwood Flooring 357

Directory of Selected U.S. Manufacturers of Ceramic Floor and Wall Tile 361