TABLE OF CONTENTSSECTION I: THE U.S. FLOOR COVERINGS MARKET
Analysis and Summary:
- Overview. 1
- Industry Consolidation. 1
- Building Market Share. 2
- U.S. Manufacturers - Sales 2
- Market Segmentation 3
Tables:
- U.S. Manufacturers - Dollar Sales of Floor Coverings 4
- U.S. Manufacturers - Dollar Sales of Floor Coverings, by Type. 5
- Product Mix of U.S. Manufacturers - Dollar Sales of Floor Coverings 6
- Graph: Product Mix of U.S. Manufacturers - Dollar Sales of Floor Coverings 7
- Growth in U.S. Manufacturers - Dollar Sales of Floor Coverings, by Type. 8
SECTION II: THE U.S. MARKET FOR SOFT-SURFACE FLOOR COVERINGS
Analysis and Summary:
- Market Overview 9
- Tufted Carpets and Rugs 10
- Woven Carpets and Rugs. 10
- Other Carpets and Rugs. 11
- Leading Manufacturers 11
- Outlook 12
Tables:
- U.S. Manufacturers - Sales of Carpets and Rugs:
- Total Dollar Sales 13
- Dollar Sales, by Type 14
- Product Mix of Dollar Sales. 15
- Total Unit Sales. 16
- Unit Sales, by Type. 17
- Product Mix of Unit Sales. 18
- U.S. Manufacturers - Sales of Tufted Carpets and Rugs:
- Total Unit and Dollar Sales 19
- Graph: Distribution of Dollar Sales, by Fiber of Face Yarn. 20
- Graph: Distribution of Unit Sales, by Fiber of Face Yarn. 21
- Unit and Dollar Sales, by Type 22
- Unit and Dollar Sales of Scatter Rugs, Accent Rugs, Bath Mats, and Rugs 6' x 9' and Smaller. 24
- Graph: Distribution of Dollar Sales of Scatter Rugs, Accent Rugs, Bath Mats, and Rugs 6' x 9' and Smaller: Washable vs. Nonwashable. 25
- Graph: Distribution of Unit Sales of Scatter Rugs, Accent Rugs, Bath Mats, and Rugs 6' x 9' and Smaller: Washable vs. Nonwashable 26
- Unit and Dollar Sales of Roll Carpets and Rugs, Larger than 6' x 9'. 27
- Unit and Dollar Sales of Automobile and Aircraft Carpeting 28
- Unit and Dollar Sales of Tufted Artificial Grass for Nonathletic Surfaces. 29
- U.S. Manufacturers - Sales of Woven Carpets and Rugs:
- Total Unit and Dollar Sales 30
- Graph: Distribution of Dollar Sales, Man-Made vs. Other Fibers. 31
- Graph: Distribution of Unit Sales, Man-Made vs. Other Fibers. 32
- U.S. Manufacturers - Sales of Other Carpets and Rugs:
- Total Unit and Dollar Sales 33
- Unit and Dollar Sales, by Type 34
- Unit and Dollar Sales of Needle-Punched Carpets and Rugs. 35
- Unit and Dollar Sales of Knitted, Braided, Hooked, and Other Carpets and Rugs 36
- Graph: Estimated Company Market Shares in the U.S. Carpet and Rug Industry 37
SECTION III: FACTORS AFFECTING DEMAND FOR SOFT-SURFACE FLOOR COVERINGS
Part A: The Economy
Analysis and Summary:
- Overview. 38
- Gross Domestic Product. 38
- Per Capita Disposable Personal Income. 39
- Personal Consumption Expenditures 39
- Interest Rates 39
Tables:
- U.S. Gross Domestic Product 41
- U.S. Per Capita Disposable Personal Income. 42
- U.S. Personal Consumption Expenditures 43
- U.S. Personal Consumption Expenditures on Floor Coverings 44
- Interest Rates Charged by U.S. Banks 45
Part B: Housing Trends, Construction Activity, and Motor Vehicle Production
Analysis and Summary:
- Overview. 46
- Housing Market Benefits from Falling Mortgage Rates. 47
- Alternative Housing 48
- Home Improvement Expenditures 49
- Motor Vehicle Production 49
Tables:
- Privately Owned Housing Starts:
- By Type 50
- Distribution, by Type. 52
- By Region 53
- Distribution, by Region. 55
- Privately Owned Housing Units Completed:
- Average Sale Prices of New Houses Sold in the U.S. 60
- Average Square Feet of Floor Area in New Privately Owned One-Family Housing, by Region 61
- Number of Bedrooms in New Single-Unit Housing in the U.S.:
- Total 63
- Northeast 64
- Midwest 65
- South 66
- West. 67
- Housing Affordability 68
- First-Time Home Buyer Affordability 69
- Sales of New vs. Existing Single-Family Homes 71
- New Single-Family Home Sales, by Region. 72
- Existing Single-Family Home Sales, by Region. 73
- Number of Completed Multifamily Buildings. 74
- Existing Apartment, Condo, and Co-Op Sales, by Region. 75
- New Manufactured Homes, by Region 76
- Total Improvement Expenditures for All Residential Properties, by Region 77
- Value of New Construction in the U.S.:
- Total 78
- Private vs. Public. 79
- Private, by Type. 80
- Private Residential Building Construction, by Type 81
- Private Nonresidential Building Construction, by Type. 82
- Public Building Construction, by Type 84
- U.S. Motor Vehicle Production. 86
Part C: Population and Spending Trends
Analysis and Summary:
- Overview. 87
- Population Trends 87
- Consumer Spending 88
- How Value Determines Carpet Purchases. 89
Tables:
- U.S. Resident Population Trends and Projections. 90
- U.S. Population and Household Trends and Projections 91
- U.S. Population Trends and Projections:
- By Age Group 92
- Age Distribution 93
- By Region 94
- By State 95
- Distribution, by State 97
- Average Annual Expenditures on Soft-Surface Floor Coverings, Detailed by Type of Expenditure 99
- Average Annual Expenditures on Soft-Surface Floor Coverings, Detailed by Key Demographic Characteristics 100
- Average Annual Expenditures by Homeowners on Replacement Wall-to- Wall Carpeting, Detailed by Key Demographic Characteristics 101
- Average Annual Expenditures on Nonpermanent Floor Coverings, Detailed by Key Demographic Characteristics 102
- Standards for Budgeting Carpet Purchases. 103
SECTION IV: PRICE TRENDS IN THE SOFT-SURFACE FLOOR COVERINGS INDUSTRY
Analysis and Summary:
- Overview. 104
- Producer Prices. 104
- Consumer Prices. 106
Tables:
- Producer Price Trends:
- Carpets and Rugs. 107
- Carpets and Rugs, by Type. 108
- Tufted Carpets and Rugs, by Type 109
- Average Factory Prices:
- Carpets and Rugs. 110
- Woven Carpets and Rugs 111
- Tufted Carpets and Rugs. 112
- Tufted Carpets and Rugs, by Type 113
- Other Carpets and Rugs 115
- Other Carpets and Rugs, by Type. 116
- Consumer Price Trends for Floor Coverings 117
SECTION V: ADVERTISING IN THE SOFT-SURFACE FLOOR COVERINGS INDUSTRY
Analysis and Summary:
- Overview. 118
- Media Expenditures. 118
- Leading Advertising Spenders. 119
Tables:
- Media Expenditures for Soft-Surface Floor Coverings:
- Total 120
- By Leading Companies. 121
- By Leading Brands. 122
- By Company and Brand. 123
- Media Expenditures for Carpet Fibers and Materials, by Company and Brand. 124
- Circulation of Selected Home Decorating/Lifestyle Publications. 125
- Circulation of Selected Professional Decorating/Home Furnishings Publications 127
SECTION VI: DISTRIBUTION OF SOFT-SURFACE FLOOR COVERINGS
Analysis and Summary:
- Overview. 129
- Leading Carpet and Rug Retailers 129
- Growth of Floor Coverings Retailers 130
- Distribution Channels for Rugs. 130
Tables:
- Total Number of Floor Coverings Stores. 132
- Number of Floor Coverings Stores, by Employment Size. 133
- Distribution of Floor Coverings Stores, by Employment Size. 134
- Number of Employees and Payroll in Floor Coverings Stores. 135
- Graph: Distribution of Retail Sales of Machine-Made Rugs, by Marketing Channel. 136
- Graph: Distribution of Retail Sales of Handmade Rugs, by Marketing Channel. 137
- Graph: Distribution of Retail Sales of Washable Rugs, by Marketing Channel. 138
- Graph: Distribution of Retail Sales of Accent Rugs, by Marketing Channel. 139
SECTION VII: FOREIGN TRADE OF SOFT-SURFACE FLOOR COVERINGS
Part A: Overall Trends
Analysis and Summary:
- Overview. 140
- Rising Trade Deficit for Soft-Surface Floor Coverings 141
- Overall Trade of Floor Coverings. 141
Tables:
- Foreign Exchange Rates 142
- Fixed Euro Conversion Rates 143
- U.S. Apparent Consumption of Soft-Surface Floor Coverings. 144
- U.S. Balance of Trade for Floor Coverings. 145
- Total U.S. Exports of Floor Coverings. 146
- U.S. Exports of Floor Coverings: Soft vs. Hard. 147
- Total U.S. Imports of Floor Coverings 148
- U.S. Imports of Floor Coverings: Soft vs. Hard 149
Part B: U.S. Imports
Analysis and Summary:
- Overall Imports 150
- Leading Source Countries 150
- Persian Carpets and Rugs. 151
- Belgium Shines in Cloudy European Market 151
- Leading Import Product Categories 152
- Outlook 152
Tables:
- Top 20 U.S. Import Sources for Soft-Surface Floor Coverings: Value. 153
- Dollar Market Shares of the Top 20 U.S. Import Sources for Soft-Surface Floor Coverings 154
- Graph: Dollar Market Shares of the Leading U.S. Import Sources for Soft-Surface Floor Coverings. 155
- U.S. Imports of Soft-Surface Floor Coverings, by Type: Value 156
- Product Mix of U.S. Imports of Soft-Surface Floor Coverings: Value 158
- U.S. Imports of Soft-Surface Floor Coverings, by Country of Origin and by Type:
- Knotted Carpets and Rugs, Whether or Not Made Up:
- Of Wool or Fine Animal Hair. 160
- Of Other Textile Materials, Pile Inserted and Knotted During Weaving or Knitting 161
- Of Other Textile Materials, Hand-Hooked. 163
- Hand-Woven Rugs, Including gKelem, - gSchumacks, - and gKaramanie - 165
- Woven Carpets and Rugs, Not Tufted or Flocked:
- Made Up, of Coconut Fibers 167
- Of Pile Construction, Not Made Up:
- Of Wool or Fine Animal Hair 169
- Of Man-Made Textile Materials. 171
- Of Other Textile Materials. 173
- Of Pile Construction, Made Up:
- Of Wool or Fine Animal Hair 175
- Of Man-Made Textile Materials. 177
- Of Other Textile Materials. 179
- Not of Pile Construction, Not Made Up:
- Of Wool or Fine Animal Hair 181
- Of Man-Made Textile Materials. 183
- Of Other Textile Materials. 185
- Not of Pile Construction, Made Up:
- Of Wool or Fine Animal Hair 187
- Of Man-Made Textile Materials. 189
- Of Other Textile Materials. 191
- Tufted Carpets and Rugs, Whether or Not Made Up:
- Of Wool or Fine Animal Hair. 193
- Of Nylon or Other Polyamides 195
- Of Other Man-Made Textile Materials 197
- Of Other Textile Materials 199
- Felt Carpets and Rugs, Not Tufted or Flocked, Whether or Not Made Up:
- Other Carpets and Rugs, Whether or Not Made Up:
- Of Coir. 205
- Of Wool or Fine Animal Hair, Cotton, Man-Made Fibers, or Other Materials. 207
Part C: U.S. Exports
Analysis and Summary:
- Overall Exports. 209
- Leading Destination Countries. 209
- Leading Export Product Categories 210
- Outlook 210
Tables:
- Top 20 U.S. Export Destinations for Soft-Surface Floor Coverings: Value 211
- Dollar Market Shares of the Top 20 U.S. Export Destinations for Soft- Surface Floor Coverings. 212
- Graph: Dollar Market Shares of the Leading U.S. Export Destinations for Soft-Surface Floor Coverings. 213
- Top 20 U.S. Export Destinations for Soft-Surface Floor Coverings:
- Unit Market Shares of the Top 20 U.S. Export Destinations for Soft- Surface Floor Coverings. 215
- Graph: Unit Market Shares of the Leading U.S. Export Destinations for Soft-Surface Floor Coverings. 216
- U.S. Exports of Soft-Surface Floor Coverings, by Type:
- Value 217
- Product Mix: Value. 218
- Quantity 219
- Product Mix: Quantity. 221
- U.S. Exports of Soft-Surface Floor Coverings, by Country of Destination and by Type:
- Knotted Carpets and Rugs, Whether or Not Made Up:
- Of Wool or Fine Animal Hair. 223
- Of Other Textile Materials 225
- Hand-Woven Rugs, Including gKelem, - gSchumacks, - and gKaramanie - 227
- Woven Carpets and Rugs, Not Tufted or Flocked:
- Made Up, of Coconut Fibers 229
- Of Pile Construction, Not Made Up:
- Of Wool or Fine Animal Hair 231
- Of Man-Made Textile Materials. 233
- Of Other Textile Materials. 235
- Of Pile Construction, Made Up:
- Of Wool or Fine Animal Hair 237
- Of Man-Made Textile Materials. 239
- Of Other Textile Materials. 241
- Not of Pile Construction, Not Made Up:
- Of Wool or Fine Animal Hair 243
- Of Man-Made Textile Materials. 245
- Of Other Textile Materials. 247
- Not of Pile Construction, Made Up:
- Of Wool or Fine Animal Hair 249
- Of Man-Made Textile Materials. 251
- Of Other Textile Materials. 253
- Tufted Carpets and Rugs, Whether or Not Made Up:
- Of Wool or Fine Animal Hair. 255
- Of Nylon or Other Polyamides 257
- Of Other Man-Made Textile Materials 259
- Of Other Textile Materials 261
- Felt Carpets and Rugs, Not Tufted or Flocked, Whether or Not Made Up:
- Other Carpets and Rugs, Whether or Not Made Up. 267
SECTION VIII: STRUCTURE OF THE U.S. SOFT-SURFACE FLOOR COVERINGS INDUSTRY
Analysis and Summary:
- Overview. 269
- Industry Economics 269
- Employment Trends. 270
- Capital Expenditures. 271
- Manufacturing Facilities 271
Explanation of Terms 272
Tables:
- The Carpet and Rug Industry:
- Operating Structure. 278
- Gross Operating Margin. 279
- Value Added by Manufacture 280
- Vertical Integration Index 281
- Employment Structure 282
- Total Labor Costs. 283
- Average Hourly Earnings of Production Workers 284
- Cost of Living Index for Production Workers 285
- Labor Productivity. 286
- Indexes of Real Labor Productivity 287
- New Capital Expenditures. 288
- Plant vs. Equipment Expenditures 289
- Ending Inventories. 290
- Number of U.S. Manufacturing Facilities 291
The Plant Manager?s Workbook:
- How to Use This Section. 292
- Gathering Your Data 293
- Developing Your Ratios. 294
- How Does Your Plant Stack Up?. 295
SECTION IX: RAW MATERIALS IN THE SOFT-SURFACE FLOOR COVERINGS INDUSTRY
Analysis and Summary:
- Overview. 300
- Yarn Production 300
- Raw Material Prices 301
Tables:
- Yarn Production for the Carpet and Rug Industry:
- Total 303
- By Type 304
- Spun Yarn, by Type. 305
- Spun Yarn, by Spinning System 306
- Textured Yarn, by Type. 307
- Producer Price Trends:
- Spun Yarn, by Type. 308
- Textured Yarn, by Type. 310
- Average U.S. Wool Prices 311
SECTION X: COMPANY PROFILES
Introduction. 312
Tables:
- Financial Profile of the Carpet and Rug Industry:
- Total 313
- Sorted by Sales. 314
- Sorted by Assets. 315
Company Profiles:
- Armstrong World Industries, Inc.:
- Overview 316
- Armstrong Floor Products 316
- Distribution. 317
- Brands 317
- Manufacturing 318
- Outlook. 318
- Financial Summary and Analysis 319
- Graph: Distribution of Armstrong Floor Product Net Sales, by Segment. 320
- Beaulieu of America, LLC. 321
- The Dixie Group, Inc.:
- Overview 322
- Fabrica. 322
- Masland Carpets. 323
- Restructuring Through Divestiture. 323
- Outlook. 324
- Financial Summary and Analysis 325
- Interface, Inc.:
- Overview 326
- Products. 326
- Manufacturing 327
- InterfaceFLOR. 327
- Outlook. 328
- Financial Summary and Analysis 329
- Joy Carpets, Inc 330
- L?Art du Temps Inc. 331
- Mannington Mills, Inc.:
- Overview 332
- Commercial Products. 332
- Residential Products 333
- Partnership with DuPont. 333
- Joint Venture 334
- Outlook. 334
- Mohawk Industries, Inc.:
- Overview 335
- Mohawk 335
- Dal-Tile. 336
- Manufacturing 336
- Distribution. 337
- News. 338
- Outlook. 338
- Financial Summary and Analysis 339
- Royalty Carpet Mills, Inc 340
- Shaw Industries, Inc.:
- Overview 341
- Brands 341
- Distribution. 342
- News. 342
- Outlook. 343
- Berkshire Hathaway 344
Superior Floor Company, Inc. 345
SECTION XI: INDUSTRY DIRECTORY
Introduction 346
Directory of Selected U.S. Manufacturers of Carpets and Rugs 347 |
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