Table of Contents
SECTION I: EXECUTIVE SUMMARY
Analysis:
- Overview
- The U.S. Market
- The Residential Battery Consumer
- The Global Battery Market
SECTION II: THE U.S. MARKET FOR BATTERIES
Analysis:
- Overview
- U.S. Manufacturers' Sales
- Storage Batteries
- Automotive Batteries
- Rechargeable Batteries
- Primary Batteries
- A Nuclear-Powered Battery?
- Producer Prices
Tables:
- U.S. Manufacturers' Sales of Batteries:
- Total
- By Type
- Product Mix
- Growth Rates
- U.S. Manufacturers' Sales of Storage Batteries:
- Total
- By Type
- By Detailed Type
- U.S. Manufacturers' Unit Sales of Automotive Batteries:
- Total
- OEM, by Type
- Replacement, by Type
- U.S. Manufacturers' Sales of Primary Batteries:
- Characteristics and Applications of Batteries:
- Storage Batteries
- Primary Batteries
- Producer Price Trends for Batteries:
- By Type
- Storage Batteries, by Type
SECTION III: DEMAND FOR BATTERIES IN SELECTED END-USE INDUSTRIES
Part A: Motor Vehicles and Recreational Vehicles
Analysis:
- Overview
- Number of Licensed Drivers and Registered Vehicles
- Personal Consumption Expenditures on Motor Vehicles
- New and Used Motor Vehicles
- The Motor Vehicle Industry
- Toyota Might Increase Prices to Help U.S.-Based Competitors
- Recreational Vehicles
- Motorboats
- Automotive Do-It-Yourselfers
Tables:
- Number of Licensed Drivers in the U.S.:
- Number of U.S. Motor Vehicle Registrations:
- Total
- By Type
- By Type and by State
- Personal Consumption Expenditures on Motor Vehicles
- U.S. Retail Unit Sales of New Motor Vehicles:
- Domestic vs. Imported
- Passenger Cars vs. Trucks
- Median Age of Passenger Cars and Light Trucks in Use in the U.S.
- Retail Unit Market Shares of North American and Imported Passenger Cars,
by Manufacturer
- Retail Unit Market Shares of North American and Imported Light Trucks,by
Manufacturer
- Top-Selling Motor Vehicles in the U.S
- U.S. Manufacturers' Sales of Recreational Vehicles
- Total Vehicle Miles of Travel
- Number of Registered Motorboats in the U.S
- Retail Unit Sales of Boats, by Type
- Installation of Batteries by Automotive Do-It-Yourselfers
Part B: Electric Vehicles
Analysis:
- Overview
- The Electric Vehicle Market
- China Resurrects its Electric Vehicle Industry
- Mitsubishi Motors Corporation Will Unveil an Electric Car in 2010
- The Hybrid Electric Vehicle Market
- Hybrid Toyota Camry, Made in the U.S., is in the Works
- Hybrid Sports Utility Vehicle
- New York City Transit Adds More Hybrid Diesel-Electric Buses
- The Fuel-Cell Electric Vehicle Market
Tables:
- Distribution of Hybrid Electric Vehicle Registrations, by State
- Unit Market Shares of Hybrid Electric Vehicle Manufacturers
Part C: Aerospace and Military
Analysis:
- Overview
- U.S. Manufacturers' Sales of Complete Aircraft
- Other Aerospace Equipment
- NASA Awards Electrovaya Another Contract
- Exide Technologies Awarded Contract by U.S. Department of Defense
- Tadiran Batteries Introduces the TLM 1550
- Ultralife Batteries Receives Order from Australian Defence Force
- EnerSys Awarded Major Contracts
Table:
- U.S. Manufacturers' Sales of Complete Aircraft, by Type
Part D: Video and Audio Entertainment Equipment and Systems
Analysis:
- Overview
- U.S. Manufacturers' Sales of Video Entertainment Equipment and Systems
- Televisions
- DVD Players
- Camcorders
- Personal Video Recorders
- U.S. Manufacturers' Sales of Audio Entertainment Equipment and Systems
- Portable Audio Products
- Apple Computer Offers $50 Credit for "iPod" Batteries
- Radios
Tables:
- U.S. Manufacturers' Sales of Video Entertainment Equipment and Systems:
- Total
- Dollar Sales, by Type
- Unit Sales, by Type
- Market Shares, by Brand:
- Leading Color TVs
- Leading DVD Players
- Leading VCRs
- Leading Camcorders
- U.S. Manufacturers' Sales of Audio Entertainment Equipment and Systems:
- Total
- Dollar Sales, by Type
- Unit Sales, by Type
- Household Saturation Levels for Home Entertainment Equipment and Systems,
by Type
- Average Life Expectancy of Home Entertainment Equipment and Systems, by
Type
Part E: Telecommunications
Analysis:
- Overview
- U.S. Manufacturers' Sales of Wireless and Cordless Telephones
- Wireless Telephones
- Cordless Telephones
- The IEEE Works to Improve Cell Phone Batteries
Tables:
- U.S. Manufacturers' Sales of Wireless and Cordless Telephones, by Type
- Market Shares of Wireless Telephones, by Brand
- Market Shares of Cordless Telephones, by Brand
- Household Saturation Levels for Wireless and Cordless Telephones, by Type
Part F: Portable Computers
Analysis:
- Overview
- Consumer Concerns Regarding Battery Life
- Gateway Introduces Portable Computer with Ten Hours of Battery Life
- Apple Computer Recalls Batteries Used in its Portable Computers
- U.S. Manufacturers' Sales of Portable Computers
- Top-Selling Portable Computers
- Tips for Getting More Out of a Portable Computer Lithium-Ion Battery
Tables:
- U.S. Manufacturers' Unit Sales of Portable Computers
- Market Shares of Portable Computers, by Brand
Part G: Other End-Use Markets
Analysis:
- Overview
- Material Handling Equipment
- Exide Technologies Offers "New Liberator" Low-Maintenance Lift Truck
Battery in North America
- Battery-Powered Hand Tools
- Lawn, Garden, and Snow Equipment
- Cameras
- Toys and Games
- Clocks and Watches
- Flashlights
- A Flashlight That Accepts Batteries of Different Sizes
- Smoke Detectors
- Hearing Aids
- Exide Technologies Awarded Nuclear Plant Business by British Energy
Tables:
- U.S. Manufacturers' Sales:
- Material Handling Equipment, by Type
- Battery-Powered Hand Tools
- Lawn, Garden, and Snow Equipment
- Digital Cameras
- Toys and Games:
- Clocks and Watches:
- By Type
- Clocks, by Type
- Watches, by Type
- U.S. Apparent Consumption of Clocks and Watches
- Retail Sales of Flashlights
- U.S. Manufacturers' Unit Sales of Smoke Detectors
- Household Saturation Levels for Smoke Detectors
- U.S. Manufacturers' Sales of Hearing Aids
SECTION IV: TRENDS IN THE DISTRIBUTION OF BATTERIES
Analysis:
- Overview
- Retail Trends
- Retail Sales of Household Batteries
- Mass-Market Retail Sales of Household Batteries
- Electronics and Appliance Stores
- Office Supply Superstores
- Home Improvement Centers
- Leading Producers and Brands of Alkaline Batteries
- Retail Sales of Private-Label Household Batteries
- Retail Sales of Automotive Batteries
- Retailers Begin to Collect Rechargeable Batteries
Tables:
- Retail Sales of Household Batteries, by Type
- Mass-Market Retail Sales of Household Batteries:
- Retail Dollar Shares in the Alkaline Battery Market, by Company
- Leading Selling Brands of Alkaline Batteries
- Retail Sales of Private-Label Household Batteries
- Distribution of Retail Sales of Automotive Batteries, National Brands vs
Private-Label Brands
- Distribution of Retail Sales of Automotive Batteries, by Type of Retail
Outlet
- Total Dollar Sales Volume of Retail Outlets That Sell Batteries, by Type
of Store
- Number of Retail Outlets That Sell Batteries, by Type of Store
- Leading Retailers, by Segment
SECTION V: ADVERTISING IN THE U.S. BATTERY INDUSTRY
Analysis:
- Overview
- Advertising Venues
- Duracell Regains the Top Spot
- Duracell Continues Attack on "Heavy-Duty" Batteries
- Duracell Partners with Zoll Medical Corp. for a Serious Promotion
- The Energizer Bunny is Still Going Strong
- Energizer Gets Greenlighted
- Spectrum Brands Cuts Back on Media Expenditures
Tables:
- Graph: Total Media Expenditures for Batteries
- Total Media Expenditures for Batteries
- Top Advertisers of Batteries
- Top Ten Advertised Brands of Batteries
- Media Expenditures for Batteries, by Company and Brand
SECTION VI: STRUCTURAL ANALYSIS OF THE U.S. BATTERY INDUSTRY
Analysis:
- Overview
- Payroll and Material Costs
- Employment Trends
- New Capital Expenditures
- New Technology Reduces Time Needed to Cure Battery Plates
- Ending Inventories
- Number of Manufacturing Establishments
- Explanation of Terms
Tables:
- The U.S. Storage Battery Industry:
- Operating Structure
- Gross Operating Margin
- Value Added by Manufacture
- Vertical Integration Index
- Employment Structure
- Total Labor Costs
- Average Hourly Earnings of Production Workers
- Cost of Living Index for Production Workers
- Labor Productivity
- Indexes of Real Labor Productivity
- New Capital Expenditures:
- Total
- Plant vs. Equipment
- Ending Inventories
- Plant Capacity Utilization Rates
- Number of Manufacturing Establishments:
- Total
- By Employment Size Class and by State
- Employment, by State
- The U.S. Primary Battery Industry:
- Operating Structure
- Gross Operating Margin
- Value Added by Manufacture
- Vertical Integration Index
- Employment Structure
- Total Labor Costs
- Average Hourly Earnings of Production Workers
- Cost of Living Index for Production Workers
- Labor Productivity
- Indexes of Real Labor Productivity
- New Capital Expenditures:
- Total
- Plant vs. Equipment
- Ending Inventories
- Plant Capacity Utilization Rates
- Number of Manufacturing Establishments:
- Total
- By Employment Size Class and by State
- Employment, by State
- The Plant Manager's Workbook:
- How to Use This Section
- Gathering Your Data
- Developing Your Ratios
- How Does Your Plant Stack Up?
SECTION VII: THE RAW MATERIALS SITUATION AND BATTERY RECYCLING
Analysis:
- Overview
- Cadmium
- Lead
- Lithium
- Manganese
- Mercury
- Nickel
- Silver
- Zinc
- Battery Recycling
Tables:
- Cost of Materials in the U.S. Battery Industry, by Segment
- World Refinery Production of Cadmium, by Country
- U.S. Apparent Consumption and Dealers' Prices of Cadmium
- World and U.S. Mine Production of Lead
- U.S. Apparent Consumption of Lead and Use in Storage Batteries
- Average Prices for Lead
- World Mine Production of Lithium
- U.S. Apparent Consumption of Lithium
- Year-End Prices for Lithium
- World Mine Production of Manganese
- U.S. Apparent Consumption and Average Prices of Manganese
- World Mine Production of Mercury
- Average Prices for Mercury
- World Mine Production of Nickel, by Country
- U.S. Apparent Consumption of Nickel
- Average Prices for Nickel
- World Mine Production of Silver
- Average Prices for Silver
- World Mine Production of Zinc
- U.S. Apparent Consumption of Zinc
- Average Domestic Producer Prices for Zinc
- Recycling Rates of Selected Metals
SECTION VIII: TRENDS IN FOREIGN MARKETS AND BATTERY TRADE
Part A: The World Market for Batteries
Analysis:
- Overview
- Trends in Worldwide Battery Sales
- Chinese Battery Market
- Indian Battery Market
- South America Shows Signs of Positive Economic Growth
- Iranian Automotive Battery Market
- United Kingdom Battery Market
- Global Production of Batteries
- Global Production of Motor Vehicles
- Leading Global Retailers
Tables:
- Global Manufacturers' Sales of Batteries
- Graph: Distribution of Global Manufacturers' Sales of Batteries: Sales in
- North America vs. the Rest of the World
- Distribution of Global Manufacturers' Sales of Batteries: Sales in North
- America vs. the Rest of the World
- Graph: Distribution of Global Production of Batteries, by Country
- Distribution of Global Production of Batteries, by Country
- Distribution of Global Production of Motor Vehicles, by Region
- Leading Global Retailers
Part B: The Japanese Market for Batteries
Analysis:
- Overview
- Japanese Balance of Trade
- Japanese Exports
- Japanese Imports
- Japanese Manufacturers' Sales
- Japanese Manufacturers' Sales of Primary Batteries
- Japanese Manufacturers' Sales of Storage Batteries
Tables:
- Japanese Balance of Trade for Batteries
- Japanese Exports of Batteries, by Type
- Graph: Product Mix of Japanese Exports of Primary Batteries: Value
- Graph: Product Mix of Japanese Exports of Primary Batteries: Quantity
- Graph: Product Mix of Japanese Exports of Storage Batteries: Value
- Graph: Product Mix of Japanese Exports of Storage Batteries: Quantity
- Japanese Imports of Batteries, by Type
- Graph: Product Mix of Japanese Imports of Primary Batteries: Value
- Graph: Product Mix of Japanese Imports of Primary Batteries: Quantity
- Graph: Product Mix of Japanese Imports of Storage Batteries: Value
- Graph: Product Mix of Japanese Imports of Storage Batteries: Quantity
- Japanese Manufacturers' Sales of Batteries:
- Total
- By Type
- Primary Batteries, by Type: Value
- Primary Batteries, by Type: Quantity
- Storage Batteries, by Type: Value
- Storage Batteries, by Type: Quantity
- Motor Vehicle Production in Japan, by Type
- Directory of Selected Japanese Battery Manufacturers
Part C: U.S. Foreign Trade of Batteries
Analysis:
- Overview
- U.S. Apparent Consumption
- U.S. Exports
- Leading U.S. Export Destinations
- U.S. Exports of Lead-Acid Storage Batteries
- U.S. Exports of Manganese-Dioxide Primary Batteries and Cells
- U.S. Imports
- Leading U.S. Import Sources
- Chinese Manufacturers Win Court Decision Against Eveready
- U.S. Imports of Lead-Acid Storage Batteries
- U.S. Imports of Manganese-Dioxide Primary Batteries
Tables:
- Graph: U.S. Balance of Trade for Batteries
- U.S. Balance of Trade for Batteries
- U.S. Apparent Consumption of Batteries
- U.S. Imports of Batteries as a Percentage of U.S. Apparent Consumption
- U.S. Exports of Batteries as a Percentage of U.S. Manufacturers' Sales
- U.S. Exports of Batteries
- Top Ten U.S. Export Destinations for Batteries: Value
- Dollar Market Shares of the Top Ten U.S. Export Destinations for Batteries
- Graph: Leading U.S. Export Destinations for Batteries: Value
- Top Ten U.S. Export Destinations for Batteries: Quantity
- Unit Market Shares of the Top Ten U.S. Export Destinations for Batteries
- Graph: Leading U.S. Export Destinations for Batteries: Quantity
- U.S. Exports of Batteries, by Country of Destination:
- Lead-Acid Storage Batteries:
- 12-Volt, for Starting Piston Engines:
- 6 Kilograms or Less in Weight
- More Than 6 Kilograms in Weight
- Other 12-Volt
- For Starting Piston Engines, Other Than 12-Volt
- 36-Volt
- 6-Volt
- Except 6-Volt, 12-Volt, and 36-Volt
- Nickel-Iron Storage Batteries
- Nickel-Cadmium Storage Batteries
- Other Storage Batteries
- Parts for Lead-Acid Storage Batteries
- Parts for Storage Batteries, Excluding Lead-Acid Type
- Manganese-Dioxide Primary Batteries and Cells
- Mercuric-Oxide Primary Batteries:
- External Volume Greater Than 300 Square Centimeters
- External Volume Not Greater Than 300 Square Centimeters
- Silver-Oxide Primary Batteries:
- External Volume Greater Than 300 Square Centimeters
- External Volume Not Greater Than 300 Square Centimeters
- Zinc-Air Primary Batteries and Cells
- Lithium Primary Batteries and Cells
- Other Primary Batteries and Cells
- Primary Battery and Cell Parts
- U.S. Imports of Batteries
- Top Ten U.S. Import Sources for Batteries: Value
- Dollar Market Shares of the Top Ten U.S. Import Sources for Batteries
- Graph: Leading U.S. Import Sources for Batteries: Value
- Top Ten U.S. Import Sources for Batteries: Quantity
- Unit Market Shares of the Top Ten U.S. Import Sources for Batteries
- Graph: Leading U.S. Import Sources for Batteries: Quantity
- U.S. Imports of Batteries, by Country of Origin:
- Lead-Acid Storage Batteries:
- 36-Volt, Except Those Used for Starting Piston Engines
- 12-Volt, for Starting Piston Engines:
- 6 Kilograms or Less in Weight
- More Than 6 Kilograms in Weight
- 12-Volt, Except Those Used for Starting Piston Engines
- For Starting Piston Engines, Except 12-Volt
- For Other Applications:
- 6-Volt
- Used as a Primary Source of Electrical Power for Electrically Powered
Vehicles
- Other
- Nickel-Cadmium Storage Batteries:
- Used as a Primary Source of Electrical Power for Electrically Powered
Vehicles
- Sealed
- Other
- Nickel-Iron Storage Batteries:
- Used as a Primary Source of Electrical Power for Electrically Powered
Vehicles
- Other
- Other Storage Batteries Used as a Primary Source of Electrical Power for
Electrically Powered Vehicles
- Other Storage Batteries
- Parts for Lead-Acid Storage Batteries
- Parts for Storage Batteries, Excluding Lead-Acid Type
- Manganese-Dioxide Primary Batteries
- Mercuric-Oxide Primary Batteries:
- External Volume Greater Than 300 Square Centimeters
- External Volume Not Greater Than 300 Square Centimeters
- Silver-Oxide Primary Batteries:
- External Volume Greater Than 300 Square Centimeters
- External Volume Not Greater Than 300 Square Centimeters
- Zinc-Air Primary Batteries
- Lithium Primary Batteries
- Other Primary Batteries
- Primary Battery and Cell Parts
SECTION IX: COMPANY PROFILES
- Introduction
- C&D Technologies, Inc.:
- Overview
- Company History
- Financial Performance
- Standby Power Division
- Power Electronics and Motive Power Divisions
- Facilities and Employees
- Financial Summary and Analysis
- Douglas Battery Manufacturing Company:
- Overview
- Douglas Battery Sells Automotive Battery Business to East Penn
- Products
- EaglePicher Holdings, Inc.:
- Overview
- Financial Performance
- Products
- Facilities and Employees
- Financial Summary and Analysis
- East Penn Manufacturing Co., Inc.:
- Energizer Holdings, Inc.:
- Overview
- Financial Performance
- Batteries and Lighting Products
- Facilities and Employees
- Financial Summary and Analysis
- Energy Conversion Devices, Inc.:
- Overview
- Financial Performance
- Ovonic Battery Segment
- Facilities and Employees
- Financial Summary and Analysis
- Exide Technologies:
- Overview
- Recent Company News
- Financial Performance
- Products
- Facilities and Employees
- Financial Summary and Analysis
- The Gillette Company (Duracell Inc.):
- Overview
- History of Duracell
- Financial Performance
- Duracell Products
- Facilities and Employees
- Financial Summary and Analysis
- GP Batteries (USA) Inc.:
- Johnson Controls, Inc.:
- Overview
- Recent Company News
- Financial Performance
- Batteries
- Financial Summary and Analysis
- Matsushita Electric Industrial Co., Ltd.:
- Overview
- Financial Performance
- Batteries
- Financial Summary and Analysis
- Spectrum Brands, Inc.:
- Overview
- Recent Company News
- Financial Performance
- Batteries
- Facilities and Employees
- Financial Summary and Analysis
- Ultralife Batteries, Inc.:
- Overview
- Financial Performance
- Batteries
- Financial Summary and Analysis
- Varta Aktiengesellschaft:
- Overview
- Financial Performance
- Products
- Financial Summary and Analysis
SECTION X: INDUSTRY DIRECTORIES
- Introduction
- Directory of Selected U.S. Manufacturers of Storage Batteries
- Directory of Selected U.S. Manufacturers of Primary Batteries
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