Abstract
Recreational and Leisure Vehicle Industry Trends - 2005/2006 US Outlook Report
Recreational and Leisure Vehicle Market Long-Term Product Forecasts Through
2014
Report Highlights and Special Features
Recreational and Leisure Vehicle Products Included In The Report:
- Motorhomes
- Travel Trailers
- Campers
- Motorcycles
- Snowmobiles
- Conversion Vehicles
- All-Terrain Vehicles
- Bicycles
- Personal Watercraft
- And Much More!
- This report includes a comprehensive analysis of the financial health and
performance of the leisure/recreational vehicle industry. Our in-depth look at
the state of the leisure/recreational vehicle industry examines cost structure
and profitability, employment trends, capital spending, and other critical
operating characteristics.
- In addition to the detailed market statistics, this report provides a
wealth of information at the company/brand level. Particular attention is
devoted to new product developments, advertising trends and promotional
strategies, market shares, and more.
- Battered by demanding work schedules and harried lifestyles, Americans are
on a never-ending quest to get away from it all. Boating, camping, or simply
riding off into the sunset has become the answer for many of today?s weekend
warriors. Even rising gas prices have yet to put a damper on the fun, as key
segments of the leisure/recreational vehicle industry continue to put up
record sales figures.
- Manufacturers? sales of RVs totaled $11.5 billion in 2005, with sales of
motorhomes alone amounting to nearly $6.2 billion. In volume terms, Type C
motorhomes posted the strongest sales growth in 2004, followed by fifth-wheel
trailers, Type B motorhomes, and conventional travel trailers.
- The snowmobile market remains in the doldrums, with consumer interest
being eroded by below-average snowfalls in a number of key regions. Sales in
the Canadian market, which have performed much better in recent years, have
also slowed dramatically.
- Retail sales of motorcycles have more than doubled over the last five
years. While imports play a prominent role in this market, domestic
manufacturers have stayed in the game?and their ranks are expanding.
- Fleetwood, Kawasaki, Huffy, Arctic Cat, Harley-Davidson, Honda, Coachmen,
Suzuki, Pacific Cycle, and Thor are just a few of the major competitors
profiled in this report. Get the latest news on sales performance, competitive
strategies, new products, plant openings and closings, joint ventures, and
other recent activities of the movers and shakers in the industry.
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