Table of Contents
SECTION I: EXECUTIVE OVERVIEW
Analysis:
- State of the Industry
- A Rebound for U.S. Manufacturers' Sales?
- Pricing Trends
- Advertising Trends
SECTION II: THE OVERALL U.S. MARKET FOR WATCHES AND CLOCKS
Analysis:
- U.S. Balance of Trade
- U.S. Apparent Consumption
- Imports Dominate U.S. Market
- Exports Become Increasingly Important
- U.S. Manufacturers' Sales
Tables:
- U.S. Balance of Trade for Watches and Clocks
- U.S. Apparent Consumption of Watches and Clocks
- U.S. Apparent Consumption of Watches and Clocks (Graph)
- Import Penetration in the U.S. Market for Watches and Clocks
- Exports as a Percentage of U.S. Manufacturers' Sales of Watches and Clocks
- U.S. Manufacturers' Sales of Watches and Clocks:
- Total
- By Type
- By Type (Graph)
- Product Mix
- Growth Trends, by Type
SECTION III: THE U.S. MARKET FOR WATCHES
Analysis:
- World Production Trends
- U.S. Apparent Consumption
- Import Penetration
- Exports' Share of U.S. Manufacturers' Sales
- U.S. Manufacturers' Sales
- Retail Sales
- Channels of Distribution
- Price Points
- New Design Trends
Tables:
- World Watch Production:
- Japanese Watch Production, by Type
- U.S. Apparent Consumption of Watches and Watch Parts
- Import Penetration in the U.S. Market for Watches and Watch Parts
- Exports as a Percentage of U.S. Manufacturers' Sales of Watches and Watch
Parts
- Top Watch Exporting Countries
- Top Watch Importing Countries
- U.S. Manufacturers' Sales of Watches and Watch Parts:
- Total
- By Type
- Product Mix
- Growth Trends, by Type
- U.S. Manufacturers' Sales of Complete Watches:
- Average Annual Consumer Expenditures on Watches:
- By Housing Tenure and Type of Area
- By Race and Hispanic Origin
- By Region
- By Age of Householder
- By Income Level
- Retail Jewelry Store Monthly Sales
- Total U.S. Retail Sales of Jewelry and Watches
- Distribution of Jewelry and Watch Sales:
- By Type of Outlet
- By Price Point
- By Type
- Overall Retail Sales Trends vs. Jewelry Store Sales Trends
- Profile of the U.S. Retail Jewelry Store Industry
- Gold Jewelry Sales, by Outlet Type
- Top 20 Retail Jewelry Chains in North America
- Leading U.S. Department Stores, Ranked by Jewelry and Watch Sales
- Leading U.S. Discount Stores, Ranked by Jewelry and Watch Sales
- Top Television Shopping Programs, Ranked by Jewelry and Watch Sales
- U.S. Fine Watch Market:
- By Region
- Distribution, by Price Point
- Monthly Unit Sales and Manufacturers' Suggested Monthly Retail Prices
- Top-Selling Brands
SECTION IV: THE U.S. MARKET FOR CLOCKS
Analysis:
- World Production Trends
- U.S. Apparent Consumption
- Import Penetration
- Exports' Share of U.S. Manufacturers' Sales
- U.S. Manufacturers' Sales
- Household and Wall Clocks
- Timing Mechanisms
- Alarm Clocks
- Distribution Trends
- Keys to Success
Tables:
- World Clock Production
- U.S. Apparent Consumption of Clocks
- Import Penetration in the U.S. Market for Clocks
- Exports as a Percentage of U.S. Manufacturers' Sales of Clocks
- U.S. Manufacturers' Sales of Clocks:
- Total
- By Type
- Product Mix
- Growth Trends, by Type
- Manufacturers' Shipments of Clocks in the U.S.:
- Desk/Table Clocks
- Decorative Wall Clocks
- Kitchen Wall Clocks
- Alarm Clocks
- Household Saturation Levels for Clocks in the U.S
- Distribution of Retail Clock Sales, by Type of Outlet
- Average Annual Consumer Expenditures on Clocks:
- By Housing Tenure and Type of Area
- By Race and Hispanic Origin
- By Region
- By Age of Householder
- By Income Level
SECTION V: FACTORS AFFECTING DEMAND FOR WATCHES AND CLOCKS
Analysis:
- Overview
- Economic Trends
- Population Shift Good for the Industry?
- Females in the Workforce
- New Construction and Housing Starts Can Help Clock Sales
- New Design Trends Provide a Boost
Tables:
- U.S. Gross Domestic Product
- U.S. Gross Private Domestic Investment
- U.S. Industrial Production Index
- U.S. Disposable Personal Income
- U.S. Per Capita Disposable Personal Income
- U.S. Personal Consumption Expenditures
- U.S. Per Capita Personal Consumption Expenditures
- Consumer Confidence Index
- U.S. Household Distribution, by Income Level
- Median Household Income, by State
- U.S. Civilian Labor Force, by Gender
- Value of New Construction in the U.S.:
- Total
- Private vs. Public
- By Type
- Private Construction:
- Residential vs. Nonresidential
- Residential, by Type
- Nonresidential, by Type
- Public Construction, by Type
- State and Local Nonresidential Construction, by Type
- Privately Owned New Housing Starts:
- Single-Family Houses Sold in the U.S., Existing vs. New:
- Number of Mobile Homes Placed for Residential Use:
- Total
- By Region
- Distribution, by Region
- World Motor Vehicle Production, by Major Region/Country
- U.S. Manufacturers' Shipments of Microwave Ovens
- Household Saturation Levels for Microwave Ovens in the U.S.
- U.S. Manufacturers' Shipments of Oven Ranges
SECTION VI: PRICING TRENDS IN THE U.S. WATCHES AND CLOCKS INDUSTRY
Analysis:
- Overall Producer Price Trends
- Producer Prices for Watches
- Producer Prices for Clocks
- Consumer Prices for Watches
- Consumer Prices for Clocks
Tables:
- Producer Price Indexes:
- Watches and Clocks, Including Parts
- Watches, Watchcases, Movements or Modules, and Watch Parts
- Clocks, Timing Mechanisms, Time Switches, Clock Movements, Clockcases,
and Clock Parts
- Household Clocks, Excluding Alarm Clocks:
- Household Timing Mechanisms
- Timers and Switch Clocks with Clock or Watch Movement or Module for
Timepiece Use, with Dial or Display
- Clockcases, Case Parts, and Other Clock Parts, Excluding Timing Motors
- Consumer Price Indexes:
- Watches
- Clocks, Lamps, and Decorative Items
SECTION VII: U.S. EXPORTS OF WATCHES AND CLOCKS
Analysis:
- Total Exports
- U.S. Manufacturers Bank on Exports
- Top Export Destination is Surprising
- NAFTA Trading Partners
- Promising Export Market
- Other Significant Export Destinations
- Emerging Export Markets
- Top Export Product Categories
Tables:
- U.S. Exports of Watches and Clocks
- Exports as a Percentage of U.S. Manufacturers' Sales of Watches and Clocks
- Top Ten U.S. Export Destinations for Watches and Clocks:
- Dollar Exports
- Dollar Market Shares
- Dollar Market Shares (Graph)
- U.S. Exports of Watches and Clocks, by Type:
- Dollars
- Product Mix: Dollars
- Units
- Product Mix: Units
- U.S. Exports of Watches and Clocks, by Country of Destination:
- Hairsprings of Iron or Steel
- Wristwatches with Cases of Precious Metal:
- Electrically Operated:
- With Mechanical Display Only
- With Optoelectronic Display Only
- Not Elsewhere Specified or Included
- Not Battery-Powered:
- With Automatic Winding
- Without Automatic Winding
- Other Watches with Precious Metal Cases, Except Wristwatches:
- Electrically Operated
- Not Battery-Powered
- Wristwatches with Cases of Base Metal:
- Electrically Operated:
- With Mechanical Display Only
- With Other Display
- Battery-Powered, with Optoelectronic Display Only
- Not Battery-Powered:
- With Automatic Winding
- Without Automatic Winding
- Other Watches with Cases of Base Metal, Except Wristwatches:
- Electrically Operated
- Not Electrically Operated
- Clocks with Watch Movements:
- Electrically Operated
- Not Electrically Operated
- Instrument Panel Clocks and Clocks of a Similar Type for Vehicles,
Aircraft, Spacecraft, or Vessels
- Alarm Clocks:
- Electrically Operated
- Not Battery- or AC-Powered
- Wall Clocks:
- Electrically Operated
- Not Electrically Operated
- Other Clocks, Except Alarm and Wall Clocks:
- Electrically Operated
- Not Electrically Operated
- Time Registers and Time Recorders
- Other Time of Day Apparatus for Measuring, Recording, or Otherwise
Indicating Intervals of Time, Not Elsewhere Specified or Included
- Watch Movements, Complete and Assembled:
- Electrically Operated:
- With Mechanical Display Only, with a Device that can be Incorporated
into a Mechanical Display
- With Optoelectronic Display Only
- Not Elsewhere Specified or Included
- With Automatic Winding
- Measuring 33.8 mm or Less
- Measuring Over 33.8 mm
- Clock Movements, Complete and Assembled:
- Electrically Operated:
- Alarm Clocks
- Except Alarm Clocks, Not Elsewhere Specified or Included
- Except Electrically Operated, Not Elsewhere Specified or Included
- Movements of Watches:
- Complete, Unassembled or Partly Assembled (Movement Sets)
- Incomplete, Assembled
- Rough
- Complete Clock Movements, Unassembled or Partly Assembled (Movement
Sets); Clock Movements, Incomplete but Assembled; Clock Movements,
Incomplete and Not Assembled
- Watchcases:
- Precious Metal or of Metal Clad with Precious Metal
- Base Metal, Whether or Not Gold or Silver-Plated
- Not Elsewhere Specified or Included
- Parts
- Clockcases:
- Metal
- Other Than Metal
- Parts
- Clock or Watch Parts:
- Springs, Including Hairsprings
- Jewels
- Dials
- Plates and Bridges
- Not Elsewhere Specified or Included
SECTION VIII: U.S. IMPORTS OF WATCHES AND CLOCKS
Analysis:
- Imports Continue Stranglehold on Industry
- Top Import Source
- China Battles Japan for the U.S. Market
- Growing Import Sources
- Top Import Product Categories
Tables:
- U.S. Imports of Watches and Clocks
- U.S. Apparent Consumption of Watches and Clocks
- Import Penetration in the U.S. Market for Watches and Clocks
- Top Ten U.S. Import Sources for Watches and Clocks:
- Dollar Imports
- Dollar Market Shares
- Dollar Market Shares (Graph)
- U.S. Imports of Watches and Clocks, by Type:
- Dollars
- Product Mix: Dollars
- Units
- Product Mix: Units
- U.S. Imports of Watches and Clocks, by Country of Origin:
- Hairsprings of Iron or Steel
- With Cases of Precious Metal or of Metal Clad with Precious Metal:
- Wristwatches:
- Battery-Powered:
- With Mechanical Display Only
- With Optoelectronic Display Only
- With Display, Not Elsewhere Specified or Included
- Not Battery-Powered:
- With Automatic Winding
- Without Automatic Winding
- Pocket Watches and Other Watches, Except Wristwatches:
- Electrically Powered
- Not Battery-Powered
- With Cases of Materials (Except of or Clad with Precious Metal) Not
Elsewhere Specified or Included:
- Wristwatches:
- Battery-Powered:
- With Mechanical Display Only
- With Optoelectronic Display Only
- With Display, Not Elsewhere Specified or Included
- Not Battery-Powered:
- With Automatic Winding
- Without Automatic Winding
- Pocket Watches and Other Watches, Except Wristwatches:
- Battery-Powered
- Not Battery-Powered
- Clocks with Watch Movements (Excluding Instrument Panel Clocks and
Similar Clocks for Vehicles, etc.):
- Electrically Powered
- Not Battery-Powered
- Instrument Panel Clocks and Clocks of a Similar Type for Vehicles,
Aircraft, Spacecraft, or Vessels
- Alarm Clocks:
- Electrically Operated
- Not Electrically Operated
- Wall Clocks:
- Electrically Operated
- Not Electrically Operated
- Clocks, Not Elsewhere Specified or Included:
- Electrically Operated
- Not Electrically Operated
- Time Registers and Time Recorders
- Time of Day Apparatus for Measuring, Recording, or Otherwise Indicating
Intervals of Time, Not Elsewhere Specified or Included
- Complete and Assembled Watch Movements:
- Battery-Powered:
- With Mechanical Display Only, with a Device that can be Incorporated
into a Mechanical Display
- With Optoelectronic Display Only
- With Display, Not Elsewhere Specified or Included
- Not Battery-Powered, with Automatic Winding
- Other Than Electrically Operated, Battery-Powered, or Automatic Winding
- Complete and Assembled Clock Movements:
- Battery- or AC-Powered:
- Alarm Clocks
- Other Than Alarm Clocks
- Not Battery- or AC-Powered
- Watch Movements:
- Complete but Unassembled or Partly Assembled (Movement Sets)
- Incomplete but Assembled
- Rough
- Complete Clock Movements, Unassembled or Partly Assembled (Movement
Sets); Clock Movements, Incomplete but Assembled; Clock Movements,
Incomplete and Not Assembled
- Watchcases:
- Precious Metal or of Metal Clad with Precious Metal
- Base Metal, Whether or Not Gold- or Silver-Plated
- Not Elsewhere Specified or Included
- Parts for Watchcases of Precious Metal, Base Metal, or of Other Materials
- Clockcases and Cases of a Similar Type for Other Timing Devices:
- Metal
- Materials Other Than Metal
- Parts for Clockcases and Cases of a Similar Type for Other Timing Devices
- Clock or Watch Parts:
- Springs, Including Hairsprings
- Jewels
- Dials
- Plates and Bridges
- Not Elsewhere Specified or Included
SECTION IX: ADVERTISING TRENDS IN THE U.S. WATCHES AND CLOCKS INDUSTRY
Analysis:
- Overview
- Where Should Companies Advertise?
- A Boost in Industry Media Expenditures
- Montres Rolex Tops the Industry
- Movado Boosts Spending
- Swatch Spreads its Media Dollars
- Other Leading Advertisers
Tables:
- Media Expenditures for Watches and Clocks:
- Total
- By Type
- Top Ten Advertisers
- Top Ten Advertised Brands
- Watches, by Company and Brand
- Clocks, by Company and Brand
- Total Media Expenditures for Jewelry
- Media Expenditures by Jewelry Retailers:
- Total
- By Type of Retailer
- Top Advertisers:
- Jewelry Stores
- Department Stores
- Direct-Response Retailers
SECTION X: STRUCTURE OF THE U.S. WATCHES AND CLOCKS INDUSTRY
Analysis:
- Industry Sales
- Gross Operating Margin
- Employees and Establishments
- Capital Expenditures
Explanation of Terms
Tables:
- The U.S. Watches and Clocks Industry:
- Total Number of Manufacturing Establishments
- Number of Manufacturing Establishments and Number of Employees, by State
- Number of Establishments, by State and by Employment Size Class
- Operating Structure
- Gross Operating Margin
- Value Added by Manufacture
- Vertical Integration Index
- Employment Structure
- Total Labor Costs
- Average Hourly Earnings of Production Workers
- Cost of Living Index for Production Workers
- Labor Productivity
- Indexes of Real Labor Productivity
- New Capital Expenditures
- Plant vs. Equipment Expenditures
- Ending Inventories
The Plant Manager's Workbook:
- How to Use This Section
- Gathering Your Data
- Developing Your Ratios
- How Does Your Plant Stack Up?
SECTION XI: COMPANY PROFILES
Introduction
A.T. Cross Company:
- Overview
- Watches and Writing Instruments
- Retail Stores
- Manufacturing and Distribution
- Sales and Employees
- Financial Summary and Analysis
Audemars Piguet:
- Overview
- Watch Collections
- Celebrity Partnership
- Advertising
- Manufacturing and Distribution
- Sales and Employees
Bulova Corporation:
- Overview
- Watches
- Clocks
- Clock Business Agreement
- Advertising
- Manufacturing and Distribution
- Sales and Employees
- Financial Summary and Analysis
Casio, Inc.:
- Overview
- Watches and Clocks
- New Watch Movement
- Production Moves to China
- Major Licensing Agreement
- Sales, Advertising, and Employees
- Financial Summary and Analysis (Casio Computer Co., Ltd.)
Chanel S.A.:
- Overview
- Watch Collections
- Sales, Advertising, and Employees
- Chopard USA Ltd.:
- Overview
- Watch Collections
- Locations
- Sales and Employees
Citizen Watch Co., Ltd.:
- Overview
- Watches
- Advertising
- Sales and Employees
- Financial Summary and Analysis
Compagnie Financiere Richemont SA:
- Overview
- Watches
- Advertising
- Retail Stores
- Sales and Employees
- Financial Summary and Analysis
Emerson Radio Corp.:
- Overview
- Segments
- Clocks
- "Nicktronics"
- Manufacturing
- Distribution
- Sales and Employees
- Financial Summary and Analysis
Fossil, Inc.:
- Overview
- Watches
- Manufacturing
- Distribution
- Sales and Employees
- Financial Summary and Analysis
Gucci Group N.V.:
- Overview
- A New Direction
- Watches
- Lawsuit
- Stores
- Sales and Employees
- Financial Summary and Analysis
Howard Miller Clock Company:
- Overview
- Clocks and Other Products
- Acquisitions
- Sales, Advertising, and Employees
LVMH Moet Hennessy Louis Vuitton SA:
- Overview
- "TAG Heuer" Watches
- "Zenith" Watches
- "Dior" Watches
- "Chaumet" Watches
- "FRED" Watches
- Distribution
- Sales and Employees
- Financial Summary and Analysis
Montres Rolex S.A.:
- Overview
- Watches
- Advertising
- Manufacturing and Distribution
- Sales and Employees
Movado Group, Inc.:
- Overview
- "Movado" Watches
- "Ebel" Watches
- "Concord" Watches
- "Coach" Watches
- "ESQ" Watches
- "Tommy Hilfiger" Watches
- Advertising
- Manufacturing and Distribution
- Sales and Employees
- Financial Summary and Analysis
Raymond Weil Geneve:
- Overview
- Watches
- New Advertising Campaign
- Sales and Employees
Salton, Inc.:
- Overview
- Clocks
- Manufacturing
- Distribution
- Sales and Employees
- Financial Summary and Analysis
Seiko Corporation of America:
- Overview
- Watches and Other Timepieces
- Advertising
- Sales and Employees
- Financial Summary and Analysis (Seiko Corporation)
The Swatch Group Ltd.:
- Overview
- Watches
- Advertising
- Manufacturing and Distribution
- Sales and Employees
- Financial Summary and Analysis
Swiss Army Brands, Inc.:
- Overview
- Watches
- Distribution
- Sales, Advertising, and Employees
Tiffany & Co.:
- Overview
- Watches and Clocks
- Advertising
- Manufacturing
- Distribution
- Sales and Employees
- Financial Summary and Analysis
Timex Corporation:
- Overview
- Watches
- Clocks
- Advertising
- Sales and Employees
SECTION XII: DIRECTORY OF SELECTED MANUFACTURERS OF WATCHES AND CLOCKS
Introduction
Directory.
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