Abstract
Synopsis
Indian Cement Industry: Break-even Cushion to anchor fall in cement prices .....
The Indian cement industry has witnessed a phenomenal capacity addition to the
tune of about 52 mn tonnes in the last two financial years which accounted for
about 24% of the industry' s capacity of 218 mn tonnes at the end of FY09. In
the last two financial years, the cement industry has registered a
double-digit growth in capacity addition compared to moderate growth of 3-7%
registered during period FY 03-07. As a result, industry' s capacity
utilisation rate which showed a rising trend upto FY07, has dropped to a level
of 83% in FY09.
In FY09, the GDP growth slowed down to 6.7% compared to the 9% growth reported
in FY08. However, cement consumption growth in FY09 at 8.4% has been able to
maintain its multiplier factor with GDP growth at 1.25 times.
In FY09, all the regions except the Western and the Northern region have
outperformed the industry in consumption growth. The Eastern region continued
its buoyant performance and registered the highest cement consumption growth
of 11.3% on yoy basis. The Southern and Central regions also reported
impressive double-digit growth of 10.4% in cement consumption. But, the
Northern region has registered the lowest growth in the cement demand on yoy
basis. Comparatively, poor demand growth registered by the Western region was
on account of high base of the last year and also slightly subdued demand.
With focus on capacity addition, many small/medium players have been able to
capture more market share and consolidate their position in the industry in
the last two years. Market share of top five individual companies taken
together show a decline to a level of 44.3% in FY09 from 46.3% in FY08.
Eventhough the utilisation rate dropped, average cement prices in FY09 rose by
about 5% on yoy basis. But, the growth in cement prices remained slightly
subdued compared to 21% and 14%, registered in FY07 and FY08, respectively.
On the regional front, prices in the Southern region were firm and ruling
consistently at the highest level amongst all the regions in FY09. However,
due to slowdown in the cement offtake and relatively low operating rate,
prices in the Northern region remained at the lowest levels compared to other
regions.
In FY09, the cement industry witnessed a fall in profitability. Eventhough,
average realisation for the industry increased by about 4% on yoy basis, cost
of production has increased by 18.5% on yoy basis. Power and fuel cost for
many cement companies increased in FY09 mainly on account of substantial
increase in coal prices. As a result, the operating profit margin of the
industry dropped by about 8- 9% in FY09. Also, higher interest rates and
depreciation provided on expanded capacities took its toll on the net profit
margin of the industry which witnessed a decline by about 5% in FY09.
Going forward, cement companies would be benefited by their focus on captive
power generation which would help them to reduce power & fuel cost. With
reduction in coal prices, CARE Research has estimated that per tonne power &
fuel cost of the industry will decline by about 12% in FY10 on yoy basis.
CARE Research has estimated that break-even cushion (defined as the ratio of
overall capacity utilisation rate of the industry to the utilisation rate at
the breakeven point in a particular year) of the industry has notably
increased to 2.4 times in FY09 compared to an average level of 1.1 times in
the period FY 02-05. With comfortable break-even cushion value, the cement
industry is in better position to operate at lower utilisation rate and avoid
substantial price cuts. CARE Research does not foresee a notable drop in
average realisation of the industry in FY10.
CARE Research has estimated the domestic cement demand to grow at a CAGR of
about 8.8% in the next two years. Cement demand in the next year would largely
be driven by low-cost housing segment in rural & semi-urban regions and
government' s focus on infrastructure development in the country.
The level of consolidation in the cement industry had slowed down in the last
couple of years. However, one analysis suggests that the Net Present Value
(NPV) of a Greenfield plant is still higher than the NPV of an acquired unit,
leading us to the conclusion that further consolidation in the industry is
still away.
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