2009 Annual Research Report on China Third-Party Payment Market

Table of Contents

Research Object

Main Conclusions

Key Findings

I. Overview of the Global Third-Party Electronic Payment Market in 2008

• (I) Market Size
• (II) Basic Characteristics
  • 1. Transaction Value Growth Slowed Down
  • 2. Mobile Payment Became the Focus of Attention
  • 3. The Demand for International Payment Is Emerging
  • 4. Competition Gives Way to Cooperation
• (III) Major Countries and Regions
  • 1. The United States: Growth Rate Experiences a Marked Slowdown, But the Country Still Takes a Lead in Terms of Transaction Volume
  • 2. Europe: The SEPA Initiative Reduces Payment Cost
  • 3. South Korea: Carriers Dominate the Mobile Payment Market
  • 4. Japan: There Are Various Value-Added Mobile Payment Services

II. Overview of China' s Third-Party Electronic Payment Market in 2008.

• (I) Market Size
• (II) Basic Characteristics
  • 1. The Fast Growth Momentum Did Not Change
  • 2. Industry Applications Were the Main Direction
  • 3. Customer Demand Diversified
  • 4. The Legal System Needs Improvement
• (III) Market Structure
  • 1. Classification of Market Entities
  • 2. Industry Chain Structure and Business Workflows
  • 3. Business Structure

III. Forecast for China' s Third-Party Electronic Payment Market, 2009-2011

• (I) Forecast for Market Size
• (II) Forecast for Market Structure
  • 1. The Gap Between Independent and Dependent Third-Party Payment Platforms Will Widen Further
  • 2. Mobile Payment and Telephone Payment Will Gain More Market Shares

IV. Trend of China' s Third-Party Electronic Payment Market, 2009-2011

• (I) The Market Environment
  • 1. Huge Demand and Potentials Will Guarantee Fast Market Development
  • 2. The Competition Pattern Will Stabilize
• (II) Key Vendors' Competitive Strategies and SWOT Analysis
  • 1. AliPay
  • 2. TenPay
  • 3. 99Bill
  • 4. YeePay

V. Factors That Affect China' s Third-Party Electronic Payment Market

• (I) PEST Analysis
  • 1. The Policy Environment
  • 2. The Economic Environment
  • 3. The Technological Environment
  • 4. The Social Environment
• (II) Status of E-business
• (III) Status of Online Banking

VI. Competitions in China' s Third-Party Electronic Payment Market in 2008

• (I) Competition Pattern
  • 1. Competitions Between Existing Vendors
  • 2. Potential Entrants and Substitutes
  • 3. The Policy Environment Will Become Clear
• (II) Product and Services
  • 1. There Will Be More Methods of Payment
  • 2. The Competition Pattern in Key Fields Will Be Stable, While Competitions in Potential Fields Will Gradually Intensify
  • 3. Risk Control Gradually Attracts Attention
• (III) Technology
  • 1. Security and Convenience Will Continue to Be the Main Directions for Innovation
  • 2. System Platforms Will Become More Economic and Practical
• (IV) Marketing
  • 1. Trading Platforms Aid Brand Promotion
  • 2. E-business Products Will Be Fully Integrated
  • 3. The Focus of Competitions Will Shift to Industry Customers

VII. User Demand in China' s Third-Party Electronic Payment Market

• (I) Characteristics of User Groups
• (II) Product Functions and Services
  • 1. Enterprise Users
  • 2. Personal Users
• (III) Brand Preferences

VIII. Recommendations

• (I) Product Strategies
  • 1. Lower the Use Threshold
  • 2. Simplify Operation Workflows
• (II) Service Strategies
  • 1. Comprehensive One-Stop Services
  • 2. Personalized Industry Solutions
• (III) Operational Strategies
  • 1. Focus on Industry Users
  • 2. Tap User Demand, and Enrich New Services
  • 3. Pay Attention to the Mobile Payment Field Report Specifications

List of Tables

• Table 1. Overall Distribution of China' s Third-Party Electronic Payment Market Industry
• Table 2. Comparison of Third-Party Electronic Payment Enterprises' Payment/Prepayment Means
• Table 3. AliPay' s Main Competitive Strategies
• Table 4. SWOT Analysis of AliPay' s Competitive Strategies
• Table 5. TenPay' s Main Competitive Strategies
• Table 6. SWOT Analysis of TenPay' s Competitive Strategies
• Table 7. 99Bill' s Main Competitive Strategies
• Table 8. SWOT Analysis of 99Bill' s Competitive Strategies
• Table 9. YeePay' s Main Competitive Strategies
• Table 10. SWOT Analysis of YeePay' s Competitive Strategies
• Table 11. Enterprise Users' Demand and Analysis of Product Functions
• Table 12. Personal Users' Demand and Analysis of Product Functions

List of Figures

• Fig. 1 - Transaction Value and Its Growth in the Global Third-Party Electronic Payment Market, 2005-2008
• Fig. 2 - User Numbers and Its Growth in the Global Third-Party Electronic Payment Market, 2005-2008
• Fig. 3 - Composition of Transaction Value in the Global Third-Party Electronic Payment Market in 2008--By Mode of Payment
• Fig. 4 - Transaction Value and Its Growth in the US Third-Party Electronic Payment Market, 2005-2008
• Fig. 5 - Transaction Value and Its Growth in China' s Third-Party Electronic Payment Market, 2005-2008
• Fig. 6 - Registered User Numbers and Its Growth in China' s Third-Party Electronic Payment Market, 2005-2008
• Fig. 7 - Market Shares of Competitors in China' s Third-Party Electronic Payment Market in 2008
• Fig. 8 - Structure of China' s Third-Party Electronic Payment Industry Chain
• Fig. 9 - Third-Party Electronic Payment Business Workflows in China
• Fig. 10 - Third-Party Electronic Payment Business Structure in China, 2007-2008
• Fig. 11 - Forecast for Value and Its Growth of Third-Party Electronic Payment Transactions in China, 2009-2011
• Fig. 12 - Forecast for User Numbers and Its Growth in China' s Third-Party Electronic Payment Market, 2009-2011
• Fig. 13 - Transaction Value Forecast for Different Competitors in the Market, 2009-2011
• Fig. 14 - Forecast for Business Structure of China' s Third-Party Electronic Payment Market in 2009
• Fig. 15 - Pattern of Competitions in China' s Third-Party Electronic Payment Market in 2008
• Fig. 16 - Main Competitors' Share of Transaction Volume in China' s Third-Party Electronic Payment Market in 2008
• Fig. 17 - Third-Party Electronic Payment Users' Professional Structure in 2008
• Fig. 18 - Online Shoppers' Age Structure in 2008
• Fig. 19 - Online Shoppers' Income Structure in 2008
• Fig. 20 - Potential Users' Brand Preferences in China' s Third-Party Electronic Payment Market in 2008
• Fig. 21 - Third-Party Electronic Payment Users' Price Sensitivity in China in 2008