Abstract
In 2008, China' s telecom operators started 3G business, 3G' s commercial use
provides a broad platform for telecom value-added services. 3G network' s
start-up effectively improves users' value-added services feelings, especially
the feelings to high bandwidth consumption business, which solves bottleneck
of business development and opens the diversification situation for mobile
value-added services.
At present, new mobile value-added services emerge in endless mobile IM,
mobile game, mobile music, mobile TV, mobile navigation, mobile search, mobile
marketing, mobile stocks and mobile payment. Market scale has large
development and great potential, diversified pattern will become the
development trend in the future. China' s mobile value-added services market
will maintain rapid development in the future. New round of China' s telecom
industrial transformation pattern will form in the next few years.
In the face of changes and challenges in the market, we release the 2009
Annual Report on China' s Mobile Communications Value-Added Services Market
(General Report), which helps service providers, investors and the industry
chain grasp more accurately the market' s pulse:
- In-depth, full and accurate market research data: On the basis of in-depth
research in leading vendors' key application solutions, the report depicts
changes in the market from the various angles, and clearly identifies
development trend.
- All-sided and in-depth competition analysis: In addition to summing up
enterprises' performance in the dimension of market segments, competitive
strategy and SWOT analysis, we leverage its profound understanding of the IT
market and telecom operation market to establish a CPM matrix system
consisting of 6 items and 31 sub-items, to review the makings of success in
the marketplace. Vendors are divided into four quadrants including leaders and
challengers.
- Scientific and complete forecasts: Through regression modeling and expert
verification in major market segments, it analyzes related industry links, to
present valuable trend analysis and quantitative forecast results.
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