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Nutrigenomics: Impacts on Markets, Diets, and Health provides the scientific and business communities with an overview of what nutrigenomics—the tailoring of diet to personal genetics—currently is and what it might be in the future.
The science of nutrition and genomics is driving the emergence of nutrigenomic food products, some of which are unique and patentable, that cross traditional pharma, biotech, and food industry boundaries. Within the new field of diagnostic tests that relate to diet and health, two applications have emerged: Nutrigenetic tests are being used for personalized nutrition testing, and tests are also being developed to predict risk or susceptibility for diet-related diseases. Moreover, the public appears to be receptive to these developments: proprietary survey results indicate that consumers would be willing to pay from $184–$483 (median, $314) for a nutrigenetic test!
The report includes:
- A definition of nutrigenomics.
- The technologies that are being introduced and adapted to study nutritional genetics and to develop products in the pharmaceutical, diagnostics, and food-related industries.
- Potential models of how nutrigenomics will play out in the marketplace.
- A survey of the IP landscape.
- Consumer perceptions and actions regarding nutrigenomics.
- The regulations governing nutrigenetic diagnostic products.
Nutrigenomics: Impacts on Markets, Diets, and Health presents a broad overview of the primary segments along the food industry value chain in 2005, with a look at how nutrigenomic technologies are influencing each segment. The barriers and opportunities are discussed in each area, and a qualitative forecast is presented of how these new technologies will ultimately impact companies, markets, and consumers. The analysis is based on primary and secondary research, including interviews with thought-leading nutritional geneticists and heads of nutrigenomic testing firms, and on extensive psychographic surveying of consumers. | 
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