Small And Specialty Drug Branding: Tapping Niche Market Potential

Charts and Graphics

RESOURCE ALLOCATION AND STRATEGIC PROFILES

• Figure E.1: Study Context: Therapeutic Areas
• Figure E.2: Niche Brand Commercialization Spending Breakdown
• Figure E.3: Percent of Marketing Budget by Phase

GLOBAL RESOURCE ALLOCATION

• Figure 1.1: Niche Brand Global Expenditures and Sales
• Table 1.1: Global Launch Context
• Figure 1.2: Global Spending
• Figure 1.3: Global Staffing
• Figure 1.4: Global Activities Spending
• Figure 1.5: Global Activities Staffing
• Figure 1.6: Global Market Research Spending
• Figure 1.7: Global Market Research Staffing
• Figure 1.8: Global Thought Leader Development Spending
• Figure 1.9: Global Thought Leader Development Staffing
• Figure 1.10: Global Advertising Spending
• Figure 1.11: Global Advertising Staffing

Brand 1

• Table 1.2: Brand 1 Spending
• Figure 1.12: Brand 1: Budget Allocation
• Table 1.3: Brand 1 Staffing
• Figure 1.13: Brand 1: Staffing Allocation
• Figure 1.14: Brand 1: Launch Context

Brand 2

• Table 1.4 Brand 2 Spending Table
• Figure 1.15: Brand 2: Budget Allocation
• Table 1.5: Brand 2 Staffing Table
• Figure 1.16: Brand 2: Staffing Allocation
• Figure 1.17: Brand 2: Launch Context

Brand 3

• Table 1.6: Brand 3 Spending
• Figure 1.18: Brand 3: Budget Allocation
• Table 1.7: Brand 3 Staffing
• Figure 1.19: Brand 3: Staffing Allocation
• Figure 1.20: Brand 3: Launch Context

Brand 4

• Table 1.8: Brand 4 Spending
• Figure 1.21: Brand 4: Budget Allocation
• Table 1.9: Brand 4 Staffing
• Figure 1.22: Brand 4: Staffing Allocation
• Figure 1.23: Brand 4: Launch Context

Brand 5

• Table 1.10: Brand 5 Staffing
• Figure 1.24: Brand 5: Budget Allocation
• Table 1.11: Brand 5 Spending
• Figure 1.25: Brand 5: Staffing Allocation
• Figure 1.26: Brand 5: Launch Context

EUROPEAN MARKETING

• Figure 2.1: European Marketing Mix
• Table 2.1: European Launch Context
• Figure 2.2: European Total Spending
• Figure 2.3: European Total Staffing
• Figure 2.4: European Brand Activities Spending
• Figure 2.5: European Brand Activities Staffing
• Figure 2.6: European Market Research Spending
• Figure 2.7: European Market Research Staffing
• Figure 2.8: European Thought Leader Development Spending
• Figure 2.9: European Thought Leader Development Staffing
• Figure 2.10: European Advertising Spending
• Figure 2.11: European Advertising Staffing
• Figure 2.12: Average European Marketing Spending as % of European Peak Annual Sales (by Resource Category)
• Figure 2.13: Average Peak European Marketing Staffing (by Resource Category)
• Figure 2.14: European Marketing Spending (as % of European Peak Annual Sales)
• Figure 2.15: Niche Brands' Peak Total Marketing Staffing
• Figure 2.16: Brand Activities Spending (as % of European Peak Annual Sales)
• Figure 2.17: Peak European Brand Activities Staffing
• Figure 2.18: European Market Research Spending (as % of European Peak Annual Sales)
• Figure 2.19: Peak European Market Research Staffing
• Figure 2.20: European Thought Leader Development Spending (as % of European Peak Annual Sales)
• Figure 2.21: Peak European Thought Leader Development Staffing
• Figure 2.22: European Advertising Spending (as % of European Peak Annual Sales)
• Figure 2.23: Peak European Advertising Staffing

Brand 6

• Table 2.2: Brand 6 Spending
• Figure 2.24: Brand 6: Budget Allocation
• Table 2.3: Brand 6 Staffing
• Figure 2.25: Brand 6: Staffing Allocation
• Figure 2.26: Brand 6: Launch Context

Brand 7

• Table 2.4: Brand 7 Spending
• Figure 2.27: Brand 7: Budget Allocation
• Table 2.5: Brand 7 Staffing
• Figure 2.28: Brand 7: Staffing Allocation
• Figure 2.29: Brand 7: Launch Context

Brand 8

• Table 2.6: Brand 8 Spending Table
• Figure 2.30: Brand 8: Budget Allocation
• Table 2.7: Brand 8 Staffing Table
• Figure 2.31: Brand 8: Staffing Allocation
• Figure 2.32: Brand 8: Launch Context

Brand 9

• Table 2.8: Brand 9 Spending
• Figure 2.33: Brand 9: Budget Allocation
• Table 2.9: Brand 9 Staffing
• Figure 2.34: Brand 9: Staffing Allocation
• Figure 2.35: Brand 9: Launch Context
• Table 2.10: Brand 10 Spending

Brand 10

• Figure 2.36: Brand 10: Budget Allocation
• Figure 2.37: Brand 10: Budget Allocation (Early-Stage)
• Table 2.11: Brand 10 Staffing
• Figure 2.38: Brand 10: Staffing Allocation
• Figure 2.39: Brand 10: Launch Context

Brand 11

• Table 2.12: Brand 11 Staffing
• Figure 2.41: Brand 10: Budget Allocation (Early-Stage)
• Figure 2.40: Brand 11: Budget Allocation
• Table 2.13: Brand 11 Spending
• Figure 2.42: Brand 11: Staffing Allocation
• Figure 2.43: Brand 11: Launch Context

US COMMERCIALIZATION

• Figure 3.1: US Marketing Mix
• Table 3.1: US Launch Context
• Figure 3.2: US Total Spending
• Figure 3.3: US Total Staffing
• Figure 3.4: US Brand Activities Spending
• Figure 3.5: US Brand Activities Staffing
• Figure 3.6: US Market Research Spending
• Figure 3.7: US Market Research Staffing Figure
• Figure 3.8: US Thought Leader Development Spending
• Figure 3.9: US Thought Leader Development Staffing
• Figure 3.10: US Advertising Spending
• Figure 3.11: US Advertising Staffing

Brand 12

• Table 3.2: Brand 12 Spending
• Figure 3.12: Brand 12: Budget Allocation
• Table 3.3: Brand 12 Staffing Table
• Figure 3.13: Brand 12: Staffing Allocation
• Figure 3.14: Brand 12: Launch Context
• Figure 3.15: Brand 12 Sales Investment vs. US Average

Brand 13

• Table 3.4: Brand 13 Spending
• Figure 3.16: Brand 13: Budget Allocation
• Figure 3.17: Brand 13: Budget Allocation (Early-Stage)
• Table 3.5: Brand 13 Staffing Table
• Figure 3.18: Brand 13: Staffing Allocation
• Figure 3.19: Brand 13: Launch Context
• Figure 3.20: Brand 13 Sales Investment vs. US Average

Brand 14

• Table 3.6: Brand 14 Spending
• Figure 3.22: Brand 14: Budget Allocation (Early-Stage)
• Figure 3.21: Brand 14: Budget Allocation
• Table 3.7: Brand 14 Staffing Table
• Figure 3.23: Brand 14: Staffing Allocation
• Figure 3.24: Brand 14: Launch Context
• Figure 3.25: Brand 14 Sales Investment vs. US Average

Brand 15

• Table 3.8: Brand 15 Spending
• Figure 3.27: Brand 15: Budget Allocation (Early-Stage)
• Figure 3.26: Brand 15: Budget Allocation
• Table 3.9: Brand 15 Staffing Table
• Figure 3.28: Brand 15: Staffing Allocation
• Figure 3.29: Brand 15: Launch Context
• Figure 3.30: Brand 15 Sales Investment vs. US Average

Brand 16

• Table 3.10: Brand 16 Spending
• Figure 3.32: Brand 16: Budget Allocation (Early-Stage)
• Figure 3.31: Brand 16: Budget Allocation
• Table 3.11: Brand 16 Staffing Table
• Figure 3.33: Brand 16: Staffing Allocation
• Figure 3.34: Brand 16: Launch Context
• Figure 3.35: Brand 16 Sales Investment vs. Niche Average

Brand 17

• Table 3.12: Brand 17 Spending
• Figure 3.36: Brand 17: Budget Allocation
• Table 3.13: Brand 17 Staffing Table
• Figure 3.37: Brand 17: Staffing Allocation
• Figure 3.38: Brand 17: Launch Context
• Figure 3.39: Brand 17 Sales Investment vs. Niche Average