Charts and Graphics
EXECUTIVE SUMMARY
- Figure E.1: Timeline: Approval, Manufacturing and Initial Marketing Launch
- Figure E.2: Marketing Investment from Development through Commercial
Distribution
MEDICAL DEVICE DEVELOPMENT
Company Structures
- Figure 1.1: Conceptual View of Product-Support Structures
- Figure 1.2: Device Staffing: Total Headcount
- Figure 1.3: Device Staffing: Commercial Group Headcount
- Figure 1.4: Device Staffing: R&D Headcount
- Figure 1.5: Device Staffing: Manufacturing Headcount
Concept Development and Exploration
- Figure 1.6: Timeline: Early Development through Clinical Studies
Product Development and Project Management
- Figure 1.7: Allocation of Marketing Investment from Development through
Commercial Use
- Figure 1.8: Introducing the Marketing Team
MEDICAL DEVICE MARKETING
Building the Marketing Campaign
- Figure 2.1: Timeline: Approval, Manufacturing and Initial Marketing Launch
- Figure 2.2: Marketing Investment from Development through Commercial
Distribution
- Figure 2.3: Average Staffing: Device Approval, Manufacturing and First
Year on Market
- Figure 2.4: Allocation of Marketing Investment from Development through
Commercial Use
- Figure 2.5: DTC Advertising: Prominence and Spending
Optimizing Device Brand Potential
- Figure 2.6: Budget and Staff Support for Reimbursement Teams
DEVICE PROMOTION AND POSTMARKET MANAGEMENT
Sales Organization Structures, Sales Support Budgets and Sales Force
Staffing
- Figure 3.1: Company C' s Sales Organization
- Figure 3.2: Company E' s Sales Organization
- Figure 3.3: Company H' s Sales Organization - Large Division
- Figure 3.4: Company H' s Sales Organization - Small Division
- Figure 3.5: Annual Sales Support Budget (Excluding Salaries)
- Figure 3.6: Sales Force Staffing Support for Single Device
- Figure 3.7: Rankings of Promotional Channels by Relative Effectiveness
Field-Based Promotional Tactics
- Figure 3.8: Two-Pronged Sales Teams
Sales Code of Ethics
- Figure 3.9: Percentage of Surveyed Devices Requiring Training
Device Training
- Figure 3.10: Device Training Group Headcount
- Figure 3.11: Device Training Cost
- Figure 3.12: Device Training Duration
- Figure 3.13: Annual Technical Support Budget for One Device Brand/Line
Post Market Technical Support
- Figure 3.14: Percentage of Annual Sales Dedicated to Postmarket Device
Monitoring
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