Report: US Launch: Phase IIIa, Phase IIIb and Launch Year Brand Commercialization TOC

Charts and Graphics

EXECUTIVE SUMMARY

Figure E.1: Spending by Major Category
Figure E.2: Major Categories as a Percentage of Total Spending
Figure E.3: Market Research as a Percentage of Phase IIIa Spending
Figure E.4: Market Research as a Percentage of Phase IIIb Spending
Figure E.5: Market Research as a Percentage of Launch Year Spending
Figure E.6: Phase by Phase Major Categories as a Percentage of Total Spending
Figure 1.1: Brand 1 Dashboard

BRAND 1

Figure 1.1: Brand 1 Dashboard

Brand 1 Introduction

Figure 1.2: Brand 1 Total Commercialization Spend by Phase
Table 1.1: Brand 1 Total Spending by Category
Table 1.2: Brand 1 Advertising and Promotion Spending by Time Period
Table 1.3: Brand 1 Medical Affairs Spending by Time Period
Table 1.4: Brand 1 Decision Support Spending by Time Period
Table 1.5: Brand 1 Market Access Spending by Time Period

Phase IIIa Resources

Figure 1.3: Brand 1 Phase IIIa Spending
Figure 1.4: Brand 1 Phase IIIa Spending % Breakdown

Phase IIIb Resources

Figure 1.5: Brand 1 Phase IIIb Spending
Figure 1.6: Brand 1 Phase IIIb Spending % Breakdown

Launch Resources

Figure 1.7: Brand 1 Launch Spending
Figure 1.8: Brand 1 Launch Spending % Breakdown
Figure 1.9: Brand 1 Detail Aids Spending
Figure 1.10: Brand 1 Samples Spending
Figure 1.11: Brand 1 Journal Ads
Figure 1.12: Brand 1 Patient Education Spending
Figure 1.13: Brand 1 Speakers Spending
Figure 1.14: Brand 1 Thought Leader Development Spending
Figure 1.15: Brand 1 Thought Leader Programs Spending
Figure 1.16: Brand 1 Medical Education Spending
Figure 1.17: Brand 1 Medical Information Spending
Figure 1.18: Brand 1 Market Research Spending
Figure 1.19: Brand 1 Pricing Spending
Figure 1.20: Brand 1 Reimbursement Spending

BRAND 2

Figure 2.1: Brand 2 Dashboard

Brand 2 Introduction

Figure 2.2: Brand 2 Total Commercialization Spend by Phase
Table 2.1: Brand 2 Total Spending by Category
Table 2.2: Brand 2 Advertising and Promotion Spending by Time Period
Table 2.3: Brand 2 Medical Affairs Spending by Time Period
Table 2.4: Brand 2 Decision Support Spending by Time Period
Table 2.5: Brand 2 Market Access Spending by Time Period

Phase IIIb Resources

Figure 2.3: Brand 2 Phase IIIb Spending
Figure 2.4: Brand 2 Phase IIIb Spending % Breakdown

Launch Resources

Figure 2.5: Brand 2 Launch Spending
Figure 2.6: Brand 2 Launch Spending % Breakdown
Figure 2.7: Brand 2 Detail Aids Spending
Figure 2.8: Brand 2 Samples Spending
Figure 2.9: Brand 2 Journal Ads
Figure 2.10: Brand 2 Patient Education Spending
Figure 2.11: Brand 2 DTC Spending
Figure 2.12: Brand 2 Speakers Spending
Figure 2.13: Brand 2 Thought Leader Development Spending
Figure 2.14: Brand 2 Thought Leader Programs Spending
Figure 2.15: Brand 2 Medical Education Spending
Figure 2.16: Brand 2 Medical Information Spending
Figure 2.17: Brand 2 Market Research Spending
Figure 2.18: Brand 2 Competitive Intelligence Spending
Figure 2.19: Brand 2 Pricing Spending
Figure 2.20: Brand 2 Pharmacoeconomics Spending
Figure 2.21: Brand 2 Reimbursement Spending

BRAND 3

Figure 3.1: Brand 3 Dashboard

Brand 3 Introduction

Figure 3.2: Brand 3 Total Commercialization Spend by Phase
Table 3.1: Brand 3 Total Spending by Category
Table 3.2: Brand 3 Advertising and Promotion Spending by Time Period
Table 3.3: Brand 3 Medical Affairs Spending by Time Period
Table 3.4: Brand 3 Decision Support Spending by Time Period
Table 3.5: Brand 3 Market Access Spending by Time Period

Phase IIIb Resources

Figure 3.3: Brand 3 Phase IIIb Spending
Figure 3.4: Brand 3 Phase IIIb Spending % Breakdown

Launch Resources

Figure 3.5: Brand 3 Launch Year Spending
Figure 3.6: Brand 3 Launch Year Spending % Breakdown
Figure 3.7: Brand 3 Detail Aids Spending
Figure 3.8: Brand 3 Samples Spending
Figure 3.9: Brand 3 Journal Ads
Figure 3.10: Brand 3 Patient Education Spending
Figure 3.11: Brand 3 DTC Spending
Figure 3.12: Brand 3 Speakers Spending
Figure 3.13: Brand 3 Thought Leader Development Spending
Figure 3.14: Brand 3 Thought Leader Programs Spending
Figure 3.15: Brand 3 Medical Education Spending
Figure 3.16: Brand 3 Medical Information Spending
Figure 3.17: Brand 3 Market Research Spending
Figure 3.18: Brand 3 Competitive Intelligence Spending
Figure 3.19: Brand 3 Pricing Spending
Figure 3.21: Brand 3 Reimbursement Spending
Figure 3.20: Brand 3 Pharmacoeconomics Spending

BRAND 4

Figure 4.1: Brand 4 Dashboard

Brand 4 Introduction

Figure 4.2: Brand 4 Total Commercialization Spend by Phase
Table 4.1: Brand 4 Total Spending by Category
Table 4.2: Brand 4 Advertising and Promotion Spending by Time Period
Table 4.3: Brand 4 Medical Affairs Spending by Time Period
Table 4.4: Brand 4 Decision Support Spending by Time Period
Table 4.5: Brand 4 Market Access Spending by Time Period

Phase IIIa Resources

Figure 4.3: Brand 4 Phase IIIa Spending
Figure 4.4: Brand 4 Phase IIIa Spending % Breakdown

Phase IIIb Resources

Figure 4.5: Brand 4 Phase IIIb Spending
Figure 4.6: Brand 4 Phase IIIb Spending % Breakdown

Launch Resources

Figure 4.7: Brand 4 Launch Spending
Figure 4.8: Brand 4 Launch Spending % Breakdown
Figure 4.9: Brand 4 Detail Aids Spending
Figure 4.10: Brand 4 Journal Ads
Figure 4.11: Brand 4 Patient Education Spending
Figure 4.12: Brand 4 DTC Spending
Figure 4.13: Brand 4 Speakers Spending
Figure 4.14: Brand 4 Thought Leader Development Spending
Figure 4.15: Brand 4 Thought Leader Programs Spending
Figure 4.16: Brand 4 Medical Education Spending
Figure 4.17: Brand 4 Medical Information Spending
Figure 4.18: Brand 4 Market Research Spending
Figure 4.19: Brand 4 Competitive Intelligence Spending
Figure 4.20: Brand 4 Pricing Spending
Figure 4.21: Brand 4 Pharmacoeconomics Spending
Figure 4.22: Brand 4 Reimbursement Spending

BRAND 5

Figure 5.1: Brand 5 Dashboard

Brand 5 Introduction

Figure 5.2: Brand 5 Total Commercialization Spend by Phase
Table 5.1: Brand 5 Total Spending by Category
Table 5.2: Brand 5 Advertising and Promotion Spending by Time Period
Table 5.3: Brand 5 Medical Affairs Spending by Time Period
Table 5.4: Brand 5 Decision Support Spending by Time Period
Table 5.5: Brand 5 Market Access Spending by Time Period

Launch Year Resources

Figure 5.3: Brand 5 Launch Year Spending
Figure 5.4: Brand 5 Launch Year Spending % Breakdown
Figure 5.5: Brand 5 Detail Aids Spending
Figure 5.6: Brand 5 Samples Spending
Figure 5.7: Brand 5 Journal Ads
Figure 5.8: Brand 5 Patient Education Spending
Figure 5.9: Brand 5 DTC Spending
Figure 5.10: Brand 5 Speakers Spending
Figure 5.11: Brand 5 Thought Leader Development Spending
Figure 5.12: Brand 5 Thought Leader Programs Spending
Figure 5.13: Brand 5 Medical Education Spending
Figure 5.14: Brand 5 Medical Information Spending
Figure 5.15: Brand 5 Market Research Spending
Figure 5.16: Brand 5 Competitive Intelligence Spending
Figure 5.17: Brand 5 Pricing Spending
Figure 5.18: Brand 5 Pharmacoeconomics Spending
Figure 5.19: Brand 5 Reimbursement Spending

Brand 6

Figure 6.1: Brand 1 Dashboard

Brand 6 Introduction

Figure 6.2: Brand 1 Total Commercialization Spend by Phase
Table 6.1: Brand 6 Total Spending by Category
Table 6.2: Brand 6 Advertising and Promotion Spending by Time Period
Table 6.3: Brand 6 Medical Affairs Spending by Time Period
Table 6.4: Brand 6 Decision Support Spending by Time Period
Table 6.5: Brand 6 Market Access Spending by Time Period

Phase IIIa Resources

Figure 6.3: Brand 6 Phase IIIa Spending
Figure 6.4: Brand 6 Phase IIIa Spending % Breakdown

Phase IIIb Resources

Figure 6.5: Brand 6 Phase IIIb Spending
Figure 6.6: Brand 6 Phase IIIb Spending % Breakdown

Launch Year Resources

Figure 6.7: Brand 6 Phase IIIb Spending
Figure 6.8: Brand 6 Phase IIIb Spending % Breakdown
Figure 6.9: Brand 6 Detail Aids Spending
Figure 6.10: Brand 6 Samples Spending
Figure 6.11: Brand 6 Journal Ads
Figure 6.12: Brand 1 Patient Education Spending
Figure 6.13: Brand 6 DTC Spending
Figure 6.14: Brand 6 Speakers Spending
Figure 6.15: Brand 6 Thought Leader Development Spending
Figure 6.16: Brand 6 Thought Leader Programs Spending
Figure 6.17: Brand 6 Medical Education Spending
Figure 6.18: Brand 6 Medical Information Spending
Figure 6.19: Brand 6 Market Research Spending
Figure 6.20: Brand 6 Competitive Intelligence Spending
Figure 6.21: Brand 6 Pricing Spending
Figure 6.22: Brand 6 Pharmacoeconomics Spending
Figure 6.23: Brand 6 Reimbursement Spending

SURVEY DATA: ADVERTISING AND PROMOTION SPENDING

Figure 7.1: Advertising and Promotion Spending by Year
Figure 7.2: Breakdown of Advertising and Promotion Spending
Figure 7.3: Advertising and Promotion Spending: Detail Aids
Figure 7.4: Breakdown of Detail Aids Spending
Figure 7.5: Advertising and Promotion Spending: Samples
Figure 7.6: Breakdown of Samples Spending
Figure 7.7: Advertising and Promotion Spending: Journal Ads
Figure 7.8: Breakdown of Journal Ads Spending
Figure 7.9: Advertising and Promotion Spending: Patient Education
Figure 7.10: Breakdown of Patient Education Spending
Figure 7.11: Advertising and Promotion Spending: DTC
Figure 7.12: Breakdown of DTC Spending
Figure 7.13: Advertising and Promotion Spending: Speakers
Figure 7.14: Breakdown of Speakers Spending

SURVEY DATA: MEDICAL AFFAIRS

Figure 8.1: Medical Affairs Spending by Year
Figure 8.2: Breakdown of Medical Affairs Spending
Figure 8.3: Medical Affairs Spending: Thought Leader Development
Figure 8.4: Breakdown of Thought Leader Development Spending
Figure 8.5: Medical Affairs Spending: Thought Leader Programs
Figure 8.6: Breakdown of Thought Leader Programs Spending
Figure 8.7: Medical Affairs Spending: Medical Education
Figure 8.8: Breakdown of Medical Education Spending
Figure 8.9: Medical Affairs Spending: Medical Information
Figure 8.10: Breakdown of Medical Information Spending

SURVEY DATA: DECISION SUPPORT

Figure 9.1: Decision Support Spending by Year
Figure 9.2: Breakdown of Decision Support Spending
Figure 9.3: Decision Support Spending: Market Research
Figure 9.4: Breakdown of Market Research Spending
Figure 9.5: Decision Support Spending: Competitive Intelligence
Figure 9.6: Breakdown of Competitive Intelligence Spending

SURVEY DATA: MARKET ACCESS

Figure 10.1: Market Access Spending by Year
Figure 10.2: Breakdown of Market Access Spending
Figure 10.3: Market Access Spending: Pricing
Figure 10.4: Breakdown of Pricing Spending
Figure 10.6: Breakdown of Pharmacoeconomics Spending
Figure 10.5: Market Access Spending: Pharmacoeconomics
Figure 10.7: Market Access Spending: Reimbursement
Figure 10.8: Breakdown of Reimbursement Spending