Report: Patient Education and Direct-to-Patient Communication: Making the Consumer Connection TOC

Charts and Graphics

PATIENT EDUCATION GOALS

Figure 1.1: Patient Education Program Goals

Patient Lifecycle

Figure 1.2: Targeted Points in the Patient Lifecycle

Patient Communications and DTC Advertising

Figure 1.3: Prominence of DTC Advertising
Figure 1.4: DTC Relative to Patient-Focused Programs

PATIENT PROGRAM BUDGETS

Figure 2.1: Percent of Marketing Budget Allocated to Patient Focus
Figure 2.2: Patient-Focused Program Budgets: Tier One
Figure 2.3: Patient-Focused Program Budgets: Tier Two
Figure 2.4: Prominence of ROI Measurement

LEADERSHIP AND SUPPORT STRUCTURE

Figure 3.1: Groups Involved in Development and Maintenance of

PATIENT-FOCUSED COMMUNICATIONS

Figure 3.2: Patient Education Leadership

Program Leadership

Figure 3.3: Patient Programs at the Business Unit Level

PROGRAM DEVELOPMENT AND DELIVERY

Coordination of Patient-Facing Materials

Figure 4.1: Coordination of Patient-Focused Materials
Figure 4.2: Frequency of Review for Patient Education Materials

Patient Education Content and Tools

Figure 4.3: Balance of Branded and Unbranded Content
Figure 4.4: Web-Based Patient Education Tools: Cost and Duration of Development
Figure 4.5: Prominence of Web-Based Tools in Patient Education
Figure 4.6: Web-Based Effectiveness in Patient Education
Figure 4.7: Print & In-Person Patient Education Tools: Cost and Duration of Development
Figure 4.8: Prominence of Print and In-Person Tools in Patient Education
Figure 4.9: Print/In-Person Effectiveness in Patient Education
Figure 4.10: Advertising in Patient Education: Cost and Duration of Development
Figure 4.11: Prominence of Advertising in Patient Education
Figure 4.12: Advertising Effectiveness in Patient Education
Figure 4.13: Market Research for Patient-Focused Programs

Market Research

Figure 4.14: Patient-Focused Market Research Investment
Figure 4.15: Outsourced Patient Education Components

Outsourcing

Figure 4.16: Percent of Patient Education Budget Outsourced

PATIENT EDUCATION CHALLENGES

Figure 5.1: Chief Patient Education Challenges
Figure 5.2: Guidelines for Printed Patient Education Materials

ADVOCACY AND PATIENT GROUPS

Figure 6.1: Advocacy Outreach
Figure 6.2: Advocacy Group Management
Figure 6.3: Advocacy Data Management
Figure 6.4: Advocacy Group Endorsement for Patient Education Materials

BRAND ONE

Figure 7.1: Brand 1 Background and Investment
Figure 7.2: Brand 1 Structure and Market Research
Figure 7.3: Brand 1 Material Coordination and Measurement
Figure 7.4: Brand 1 Patient Education Goals and Challenges
Figure 7.5: Brand 1 Patient Education Development
Figure 7.6: Brand 1 Patient Education Media Effectiveness and Timing
Figure 7.7: Brand 1 Patient Education Content
Figure 7.8: Brand 1 Patient Education Outsourcing
Figure 7.9: Brand 1 Patient Advocacy

BRAND TWO

Figure 7.10: Brand 2 Background and Market Research
Figure 7.11: Brand 2 Structure and Patient Education Outsourcing
Figure 7.12: Brand 2 Material Coordination and Measurement
Figure 7.13: Brand 2 Patient Education Goals and Challenges
Figure 7.14: Brand 2 Patient Education Development
Figure 7.15: Brand 2 Patient Education Media Effectiveness and Timing
Figure 7.16: Brand 2 Patient Education Content
Figure 7.17: Brand 2 Patient Advocacy

BRAND THREE

Figure 7.18: Brand 3 Background and Investment
Figure 7.19: Brand 3 Structure and Market Research
Figure 7.20: Brand 3 Material Coordination and Measurement
Figure 7.21: Brand 3 Patient Education Goals and Challenges
Figure 7.22: Brand 3 Patient Education Development
Figure 7.23: Brand 3 Patient Education Development, Continued
Figure 7.24: Brand 3 Patient Education Media Effectiveness and Timing
Figure 7.25: Brand 3 Patient Education Content
Figure 7.26: Brand 3 Patient Education Outsourcing
Figure 7.27: Brand 3 Patient Advocacy

BRAND FOUR

Figure 7.28: Brand 4 Background and Investment
Figure 7.29: Brand 4 Structure and Market Research
Figure 7.30: Brand 4 Material Coordination and Measurement
Figure 7.31: Brand 4 Patient Education Goals and Challenges
Figure 7.32: Brand 4 Patient Education Development
Figure 7.33: Brand 4 Patient Education Media Effectiveness and Timing
Figure 7.34: Brand 4 Patient Education Content
Figure 7.35: Brand 4 Patient Education Outsourcing
Figure 7.36: Brand 4 Patient Advocacy

BRAND FIVE

Figure 7.37: Brand 5 Background and Investment
Figure 7.38: Brand 5 Structure and Market Research
Figure 7.39: Brand 5 Material Coordination and Measurement
Figure 7.40: Brand 5 Patient Education Goals and Challenges
Figure 7.41: Brand 5 Patient Education Development
Figure 7.42: Brand 5 Patient Education Development, Continued
Figure 7.43: Brand 5 Patient Education Media Effectiveness
Figure 7.44: Brand 5 Patient Education Timing and Review
Figure 7.45: Brand 5 Patient Education Content
Figure 7.46: Brand 5 Patient Education Outsourcing
Figure 7.47: Brand 5 Patient Advocacy

BRAND SIX

Figure 7.48: Brand 6 Background and Investment
Figure 7.49: Brand 6 Structure and Market Research
Figure 7.50: Brand 6 Material Coordination and Measurement
Figure 7.51: Brand 6 Patient Education Goals and Challenges
Figure 7.52: Brand 6 Patient Education Development
Figure 7.53: Brand 6 Patient Education Media Effectiveness and Timing
Figure 7.54: Brand 6 Patient Education Content
Figure 7.55: Brand 6 Patient Education Outsourcing
Figure 7.56: Brand 6 Patient Advocacy

BRAND SEVEN

Figure 7.57: Brand 7 Background and Investment
Figure 7.58: Brand 7 Structure and Market Research
Figure 7.59: Brand 7 Material Coordination and Measurement
Figure 7.60: Brand 7 Patient Education Goals and Challenges
Figure 7.61: Brand 7 Patient Education Development
Figure 7.62: Brand 7 Patient Education Media Effectiveness and Timing
Figure 7.63: Brand 7 Patient Education Content
Figure 7.64: Brand 7 Patient Education Outsourcing
Figure 7.65: Brand 7 Patient Advocacy

BRAND EIGHT

Figure 7.66: Brand 8 Background and Investment
Figure 7.67: Brand 8 Structure and Market Research
Figure 7.68: Brand 8 Material Coordination and Measurement
Figure 7.69: Brand 8 Patient Education Goals and Challenges
Figure 7.70: Brand 8 Patient Education Development
Figure 7.71: Brand 8 Patient Education Development, Continued
Figure 7.72: Brand 8 Patient Education Media Effectiveness and Timing
Figure 7.73: Brand 8 Patient Education Content
Figure 7.74: Brand 8 Patient Advocacy

BRAND NINE

Figure 7.75: Brand 9 Background and Investment
Figure 7.76: Brand 9 Structure and Market Research
Figure 7.77: Brand 9 Material Coordination and Measurement
Figure 7.78: Brand 9 Patient Education Goals and Challenges
Figure 7.79: Brand 9 Patient Education Development
Figure 7.80: Brand 9 Patient Education Development, Continued
Figure 7.81: Brand 9 Patient Education Media Effectiveness and Timing
Figure 7.82: Brand 9 Patient Education Content
Figure 7.83: Brand 9 Patient Education Outsourcing
Figure 7.84: Brand 9 Patient Advocacy

BRAND TEN

Figure 7.85: Brand 10 Background and Investment
Figure 7.86: Brand 10 Structure and Market Research
Figure 7.87: Brand 10 Material Coordination and Measurement
Figure 7.88: Brand 10 Patient Education Goals and Challenges
Figure 7.89: Brand 10 Patient Education Development
Figure 7.90: Brand 10 Patient Education Media Effectiveness and Timing
Figure 7.91: Brand 10 Patient Education Content
Figure 7.92: Brand 10 Patient Education Advocacy

BRAND ELEVEN

Figure 7.93: Brand 11 Background and Investment
Figure 7.94: Brand 11 Structure and Market Research
Figure 7.95: Brand 11 Material Coordination and Measurement
Figure 7.96: Brand 11 Patient Education Goals and Challenges
Figure 7.97: Brand 11 Patient Education Development
Figure 7.98: Brand 11 Patient Education Media Effectiveness and Timing
Figure 7.99: Brand 11 Patient Education Content
Figure 7.100: Brand 11 Patient Education Outsourcing
Figure 7.101: Brand 11 Patient Advocacy

BRAND TWELVE

Figure 7.102: Brand 12 Background and Investment
Figure 7.103: Brand 12 Structure and Market Research
Figure 7.104: Brand 12 Material Coordination and Measurement
Figure 7.105: Brand 12 Patient Education Goals and Challenges
Figure 7.106: Brand 12 Patient Education Development
Figure 7.107: Brand 12 Patient Education Development, Continued
Figure 7.108: Brand 12 Patient Education Media Effectiveness and Timing
Figure 7.109: Brand 12 Patient Education Media Timing
Figure 7.110: Brand 12 Patient Education Content
Figure 7.111: Brand 12 Patient Education Outsourcing
Figure 7.112: Brand 12 Patient Advocacy

BRAND THIRTEEN

Figure 7.113: Brand 13 Background and Investment
Figure 7.114: Brand 13 Structure and Market Research
Figure 7.115: Brand 13 Material Coordination and Measurement
Figure 7.116: Brand 13 Patient Education Goals and Challenges
Figure 7.117: Brand 13 Patient Education Development
Figure 7.118: Brand 13 Patient Education Media Effectiveness and Timing
Figure 7.119: Brand 13 Patient Education Content
Figure 7.120: Brand 13 Patient Education Outsourcing
Figure 7.121: Brand 13 Patient Advocacy

BRAND FOURTEEN

Figure 7.122: Brand 14 Background and Investment
Figure 7.123: Brand 14 Structure and Market Research
Figure 7.124: Brand 14 Material Coordination and Measurement
Figure 7.125: Brand 14 Patient Education Goals and Challenges
Figure 7.126: Brand 14 Patient Education Development
Figure 7.127: Brand 14 Patient Education Media Effectiveness and Timing
Figure 7.128: Brand 14 Patient Education Media Content
Figure 7.129: Brand 14 Patient Education Outsourcing
Figure 7.130: Brand 14 Patient Advocacy

BRAND FIFTEEN

Figure 7.131: Brand 15 Background and Investment
Figure 7.132: Brand 15 Structure and Market Research
Figure 7.133: Brand 15 Material Coordination and Measurement
Figure 7.134: Brand 15 Patient Education Goals and Challenges
Figure 7.135: Brand 15 Patient Education Development
Figure 7.136: Brand 15 Patient Education Media Effectiveness and Timing
Figure 7.137: Brand 15 Patient Education Media Content
Figure 7.138: Brand 15 Patient Education Outsourcing
Figure 7.139: Brand 15 Patient Advocacy

BRAND SIXTEEN

Figure 7.140: Brand 16 Background and Investment
Figure 7.141: Brand 16 Structure and Market Research
Figure 7.142: Brand 16 Material Coordination and Measurement
Figure 7.143: Brand 16 Patient Education Goals and Challenges
Figure 7.144: Brand 16 Patient Education Media Effectiveness and Timing
Figure 7.145: Brand 16 Patient Education Content
Figure 7.146: Brand 16 Patient Education Outsourcing
Figure 7.147: Brand 16 Patient Advocacy

BRAND SEVENTEEN

Figure 7.148: Brand 17 Background and Investment
Figure 7.149: Brand 17 Structure and Market Research
Figure 7.150: Brand 17 Material Coordination and Measurement
Figure 7.151: Brand 17 Patient Education Goals and Challenges
Figure 7.152: Brand 17 Patient Education Media Effectiveness and Timing
Figure 7.153: Brand 17 Patient Education Content
Figure 7.154: Brand 17 Patient Education Outsourcing
Figure 7.155: Brand 17 Patient Advocacy

BRAND EIGHTEEN

Figure 7.156: Brand 18 Background and Investment
Figure 7.157: Brand 18 Structure and Market Research
Figure 7.158: Brand 18 Material Coordination and Measurement
Figure 7.159: Brand 18 Patient Education Goals and Challenges
Figure 7.160: Brand 18 Patient Education Development
Figure 7.161: Brand 18 Patient Education Media Effectiveness and Timing
Figure 7.162: Brand 18 Patient Education Content
Figure 7.163: Brand 18 Patient Education Outsourcing