Abstract
As the pharmaceutical industry focuses on maximizing the lifetime value of
customers and physicians, customer relationship management plays an
increasingly important role. This study examines several top companies' CRM
strategies and tactics to discover and analyze CRM best practices. From
structural involvement to overcoming inherent customer relationship management
challenges, this study delves into the topics most relevant to pharmaceutical
companies today.
Pharmaceutical Customer Relationship Management analyzes the inner-workings
of initiative development, management and improvement processes. The report
provides companies with the necessary tools to improve their CRM programs by
comparing their spending, staffing, structure, and strategies to those of top
pharmaceutical companies.
The report is broken down into four chapters:
- Structure and Resources - Learn how innovators develop champions
for their CRM programs and rely on cross-functional cooperation. Benchmark
investment levels and outsourcing strategies of various programs.
- Strategies and Tactics - Examine top CRM programs' objectives and
goals. Analyze companies' efforts to measure customer lifetime value and
return on investment.
- Challenges and Opportunities - Uncover some of the top challenges
CRM programs face today and learn how to overcome these obstacles. Discover
how the most successful programs rely on market research to develop customized
messages and launch targeted efforts across various media channels.
- Real-World CRM Programs - Explore 13 real-world CRM programs'
resources, structure, development timeframes and media mixes.
Utilize this study to win additional resource support for your customer
relationship management efforts. Apply findings from the study to streamline
program management and improvement processes.
| 
View Cart
