Pharmaceutical Product Relaunch: Preserving Market Share through Line Extension and New Market Entry Strategies

Table of Contents

• Executive Summary
• Methodology and Profiled Companies
• Pharmaceutical Product Relaunch: Five Principles for Success
• Relaunch Strategy Development
• Line Extension Relaunches
• Case Study: Brand 1
• Case Study: Brand 2
• Case Study: Brand 3
• Developing New Formulations and Delivery Systems
• Case Study: Brand 4
• New Dosing Strength and New Dosing Regimen Launches
• Case Study: Brand 5
• Marketing Pediatric Indications
• New Market Entries
• New Indication Relaunches
• Case Study: Brand 6
• Case Study: Brand 7
• Combination Therapies
• Drug Repurposing
• Case Study: Brand 8
• Case Study: Brand 9
• Relaunch Case Studies