Abstract
Explore detailed segmentation data, budgets and headcounts for thought leader management and MSL programs:
Identifying and recruiting key opinion leaders is a challenging task in and of
itself. But what are the best strategies to retain those relationships once
companies have established them? Cutting Edge Information answers this
question and more in its latest study on key opinion leader management
organizations.
Pharmaceutical Opinion Leader Management includes detailed strategies for
identifying, recruiting, building and maintaining thought leader
relationships. The study guides opinion leader management executives with best
practices for physicians in all tiers, including local, regional, national and
global influencers.
Backed with real-world metrics from more than 40 companies, this study is the
perfect guide for:
- Setting thought leader management and MSL program budgets and headcounts
- Identifying and segmenting opinion leader candidates by tier
- Building thought leader relationships through new opportunities
- Tracking the number of KOL relationships already established
- Documenting KOL activities
Study participants included vice presidents and directors of medical affairs,
product directors and managers, marketing consultants, thought leader
development managers and MSL team leaders. The fair-market value benchmarks
contained in this study are aggregate data collected directly from executives
at participating companies.
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