Table of Contents
Metrics Overview
The following is a list of metrics included in Pharmaceutical Opinion Leader
Management. It summarizes the main categories and types of data in the report.
- Typical organizational structures
- Thought leader management groups
- MSL programs
- Reporting relationships
- Dedicated vs. non-dedicated
- By company size
- Average staff sizes
- Thought leader management groups
- MSL programs
- MSL staffing patterns (2004-2007)
- By company size
- Average budgets
- Thought leader management groups
- US budgets
- Rest-of-World budgets
- By company size
- Spending per activity
- Identifying thought leader candidates
- Recruiting thought leaders
- Advisory boards
- Thought leader training (general)
- Compliance training
- Promotional speeches
- Educational speeches
- Publications (manuscripts/abstracts)
- Clinical activities (developing new trials)
- Clinical activities (trials already running)
- Percentage of budgets supplied by brands
- MSL programs
- US budgets
- Rest-of-World budgets
- By company size
- Average amount of hours spent per thought leader activity
- Thought leader profiles
- Segmentation criteria
- By provider type
- Expert-in-field
- Specialist
- Subspecialist
- Surgeon
- Primary care provider
- Internal medicine
- OB/GYN
- Pediatrician
- Dual degree
- Family practitioner general practitioner (FPGP)
- Physicians assistant
- Nurse practitioner
- Professional Healthcare Educators
- By company size
- By thought leader tier
- Average years of clinical experience
- Average number of publications per year
- Average number of promotional speeches per year
- Average levels of geographic influence
- Criteria rankings
- Status among peers
- Level of participation in clinical research
- Publication impact factor
- Therapeutic area
- Years of experience
- Geographic influence
- Number of thought leader relationships
- Clinical relationships
- By company size
- US vs. Rest-of-World
- Commercial relationships
- By company size
- US vs. Rest-of-World
- Number of thought leader relationships per MSL
- Number of thought leader interactions per MSL
- By company size
- Email exchanges
- Face-to-face visits
- Telephone conversations
- Percentage of companies that compensate for thought leader training
- Methods of compensation for thought leader training
- Opinion leader segmentation data
- By company size
- By thought leader tier
- By therapeutic area
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