Abstract
Make the most of limited resources by benchmarking IVDs' budgets and staff
support for development, marketing, reimbursement and sales.
To achieve commercial success, in vitro diagnostic (IVD) companies must earn
the approval of several different groups. Regulators, payer organizations,
healthcare providers and laboratory technicians ultimately determine the value
of a product -- and how well it will do in the market. For that reason,
strategic market-focused product development and effective commercialization
are crucial.
Slim margins and tight budgets, however, make it a formidable task to design
and promote an IVD with a clear picture of the market. To help teams achieve
success in their IVD development and marketing efforts, this report provides
high-level data benchmarks in these key areas:
- IVD development investments, timelines and processes
- Marketing organization budgets, structures and staffing
- Reimbursement resource allocations
- Sales force staff headcounts and budgeting
- Postmarket IVD management and monitoring
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