Table of Contents
Charts and Graphics
The list below reveals the key metrics included in In Vitro Diagnostics:
Development Through Postmarket. It does not include all of the data within
the report -- instead, it lists the main categories and types of data in each
chapter.
Chapter 1: Trends in IVD Product Investment
- Total Investment and Development Time
- Marketing Investment and Development Time
- Projected Market Life
- Marketing Investment and Sales Projections
- Product Staffing: Total Headcount
- Introducing the Commercial Team
Chapter 2: Diagnostic Product Development
- R&D and Manufacturing Costs by Timeframe
- Average R&D and Manufacturing Costs by Timeframe
- Product Staffing: R&D Group Headcount
- Duration of Development Stages
Chapter 3: Diagnostic Marketing and Commercialization
- Introducing the Commercial Team
- Marketing Investments by Timeframe: Investments Under $1 Million
- Marketing Investments by Timeframe: Investments of $1 Million or Greater
- Average Marketing Investments by Timeframe
- Brand Competition Levels at Product Launch
- Product Staffing: Commercial Group Headcount
- Budgets and Staff Support for Reimbursement Teams: Pre-Market Period
- Budgets and Staff Support for Reimbursement Teams: First Year on Market
- Budgets and Staff Support for Reimbursement Teams: Second Year on Market
- Reimbursement Staffing and Investments, by Timeframe
Chapter 4: Field Sales and Postmarket Management
- Sales Team Headcounts: In-House and Contract Personnel
- Investments in Field-Based Promotion, by Year on Market
- Investments in Postmarket Monitoring, as a Share of Annual Sales
Chapter 5: Diagnostic Product Profiles
Chapter 5 contains 10 individual IVD brand profiles, which include the following basic elements:
Product Facts
- Product Details: establishes the brand' s therapeutic area and regulatory
background
- Product Lifecycle: provides timelines for product development and market
life
Development and Commercialization Resources
- Product Budget: Budget levels for marketing and R&D and manufacturing from
early development through the second year on the market
- Product Staffing: Staffing headcounts throughout development and the first
year on the market
Figure Three: Reimbursement and Sales Resources
- Reimbursement Resources: Budget and staffing levels for reimbursement
efforts
- Sales Resources: Budget and staffing levels for sales efforts
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