Abstract
Pharmaceutical Medical Publications (PH104) examines the organizational
structures, budgets, staffing, strategies, processes, timeframes, tactics, and
outsourcing investments that top performing medical publication teams employ
to support their companies and impact bottom-line results.
STRATEGY
If you are looking for strategies and benchmarks to win additional resource
support for your medical publications department, to develop more
comprehensive medical publication strategies, or to elevate your medical
publications department to a more strategic level, this report is for you.
SUPPORT
Back your position with the power of industry intelligence. Our report gives
you support for your ideas and prepares you for meetings, presentations and
strategy discussions with key executives. Real-world examples show how great
companies, such as Bristol-Myers Squibb, Johnson & Johnson, Pfizer and
Sanofi-Aventis, integrate and organize their medical publication tasks
to deliver the most strategic impact.
SUCCESS
Our reports are ready to use from the moment you get them. Skim the chapter
introductions and high-level process charts to get a quick understanding of
the report' s key concepts. Then read the detailed best practices and case
studies that interest you the most -- and find the detail and data you need
for your own team. Throughout the report, you will learn from extensive
practices, charts and case studies.
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