Report: Pharmaceutical Medical Publications: Market Preparation & Strategic Support TOC

Executive Summary

Profiled Companies
Optimizing Medical Publication Efforts: Five Principles for Success

Medical Publications Structure, Budgets and Outsourcing

Medical Publication Organizational Structures
Medical Publication Budgets
Medical Publication Process and Outsourcing

Publications Planning and Market Preparation

Setting the Publications Strategy
Supporting Marketing through Publications
Pursuing Target Authors, Journals and Periodicals
Publishing Negative Trial Results
Publications Trends and Challenges

Medical Publications Department Profiles

Company A Profile
Company B Profile
Company C Profile
Company D Profile
Company E Profile
Company F Profile

Medical Publications Team Profiles

Company G Profile
Company H Profile
Company I Profile
Company J Profile
Company K Profile
Company L Profile
Company M Profile
Company N Profile

CHARTS AND GRAPHICS

Executive Summary

Figure Ex.1: Study Context: Therapeutic Areas
Figure Ex.2: Advantages vs. Disadvantages of Outsourcing

Medical Publications Structure, Budgets and Outsourcing

Medical Publication Organizational Structures
Figure 1.1: Does the Company Have a Centralized Structure in Place to Manage Medical Publications?
Figure 1.2: Centralized Structure Model
Figure 1.3: Moderately Centralized Structure Model
Figure 1.4: Does the Company Have a Dedicated Medical Publications Department?
Figure 1.5: Dedicated Medical Publication Departments Housed Under What Functions
Medical Publication Budgets
Figure 1.6: Average Contributions to Annual Medical Publications' Budgets
Figure 1.7: Contributions to Medical Publication Budgets
Figure 1.8: 2005 Annual Medical Publications Budget
Figure 1.9: 2006 Annual Medical Publications Budget
Figure 1.10: 2007 Annual Medical Publications Budget
Figure 1.11: 2008 Projected Annual Medical Publications Budget
Figure 1.12: Annual Medical Publication Budgets from 2005-2008
Figure 1.13: How Does Your Company Measure the Success of its Medical Publication Efforts?
Figure 1.14: Medical Publication Ratings
Figure 1.15: Lifecycle Stage When a Company Typically Develops a Medical Publication Strategy
Medical Publication Process and Outsourcing
Figure 1.16: Lifecycle Stage When a Company Typically First Publishes an Abstract
Figure 1.17: Lifecycle Stage When a Company Typically First Publishes a Manuscript
Figure 1.18: Last Lifecycle Stage When Medical Publication Typically Works with a Drug
Figure 1.19: Outsourced Medical Publication Tasks
Figure 1.21: Outsourced Annual Medical Publication Budgets from 2005-2008
Figure 1.20: Percentage of 2005 Medical Publications Budget Outsourced
Figure 1.22: Percentage of 2006 Medical Publications Budget Outsourced
Figure 1.23: Percentage of 2007 Medical Publications Budget Outsourced
Figure 1.24: Percentage of Projected 2008 Medical Publications Budget Outsourced

Publications Planning and Market Preparation

Figure 2.1: Medical Publication Objectives
Figure 2.2: The Four Publications Audiences
Figure 2.3: Lifecycle Stage When a Company Typically Develops a Medical Publication Strategy
Setting the Publications Strategy
Figure 2.4: Functions Involved in Medical Publications Planning
Figure 2.5: Functions Involved in Medical Publications Planning by Company
Supporting Marketing through Publications
Figure 2.6: Channels Leveraged in Medical Publication Efforts
Pursuing Target Authors, Journals and Periodicals
Figure 2.7: Importance of Criteria in Choosing a Publication
Publishing Negative Trial Results
Figure 2.8: Standards Companies Follow in Authoring Medical Publications
Figure 2.9: Medical Publications Challenges

Medical Publications Department Profiles

Figure 3.1: Department-Wide Medical Publication Headcounts
Figure 3.2: Department-Wide Percentage of Time Allocated to Manage Outsourced Publications Work
Figure 3.3: Department-Wide vs. Team-Wide Publication Production per FTE
Figure 3.4: Department-Wide: Average Number of Publications
Figure 3.5: Department Perspective: 2007 Abstracts Produced per FTE
Figure 3.6: 2007 Department Productivity: Planned vs. Actual Manuscripts Produced
Figure 3.7: Department Perspective: 2007 Manuscripts Produced and Published per FTE
Table 3.1: Brand Overview
Table 3.2: Brand Medical Publication Production Overview
Company A Profile
Figure A.1: Company A Structure and Funding
Figure A.2: Company A Resources
Figure A.3: Company A Outsourcing Snapshot
Figure A.4: Company A Production and Time Management
Figure A.5: Company A Publication Criteria and Publication Channels
Figure A.6: Company A' s Typical Medical Publication Timeframe
Figure A.7: Company A Goals and Ratings
Figure A.8: Company A Challenges
Figure A.9: Case Study: Brand A Dashboard
Figure A.10: Case Study: Brand A Headcounts
Figure A.11: Case Study: Brand A Publications
Company B Profile
Figure B.1: Company B Structure and Funding
Figure B.2: Company B Resources
Figure B.3: Company B Outsourcing Snapshot
Figure B.4: Company B Production and Time Management
Figure B.5: Company B Publication Criteria and Regulatory Standards
Figure B.6: Publication Channels Leveraged by Company B
Figure B.7: Company B' s Typical Medical Publication Timeframes
Figure B.8: Company B Goals and Ratings
Figure B.9: Company B Challenges
Figure B.10: Case Study: Brand B Dashboard
Figure B.11: Brand B: Medical Publication Impact Report
Company C Profile
Figure C.1: Company C Structure and Funding
Figure C.2: Company C Resources
Figure C.3: Company C Outsourcing Snapshot
Figure C.4: Company C Production and Time Management
Figure C.5: Company C Publication Criteria and Regulatory Standards
Figure C.6: Publication Channels Leveraged by Company C
Figure C.7: Company C' s Typical Medical Publication Timeframes
Figure C.8: Company C Goals and Ratings
Figure C.9: Company C Challenges
Figure C.10: Case Study: Brand C Dashboard
Figure C.11: Case Study: Brand C Medical Publication Investments
Figure C.12: Case Study: Brand C Headcounts
Figure C.13: Case Study: Brand D Publications
Figure C.14: Brand C: Medical Publication Impact Report
Company D Profile
Figure D.1: Company D Structure and Funding
Figure D.2: Company D Resources
Figure D.3: Company D Outsourcing Snapshot
Figure D.4: Company D Production and Time Management
Figure D.5: Company D Publication Criteria and Regulatory Standards
Figure D.7: Company D' s Typical Medical Publication Timeframes
Figure D.6: Publication Channels Leveraged by Company D
Figure D.8: Company D Goals and Ratings
Figure D.9: Company D Challenges
Figure D.10: Case Study: Brand D Dashboard
Figure D.11: Case Study: Brand D Headcounts
Figure D.12: Case Study: Brand D Publications
Figure D.13: Brand D: Medical Publication Impact Report
Company E Profile
Figure E.1: Company E Structure and Funding
Figure E.2: Company E Resources
Figure E.3: Company E Outsourcing Snapshot
Figure E.4: Company E Production and Time Management
Figure E.5: Company E Publication Criteria and Regulatory Standards
Figure E.6: Publication Channels Leveraged by Company E
Figure E.7: Company E' s Typical Medical Publication Timeframes
Figure E.8: Company E Goals and Ratings
Figure E.9: Company E Challenges
Figure E.10: Case Study: Brand E Dashboard
Figure E.11: Case Study: Brand E Medical Publication Investments
Figure E.12: Case Study: Brand E Headcounts
Figure E.13: Case Study: Brand E Publications
Figure E.14: Brand E: Medical Publication Impact Report
Company F Profile
Figure F.1: Company F Structure and Funding
Figure F.2: Company F Resources
Figure F.3: Company F Outsourcing Snapshot
Figure F.4: Company F Production and Time Management
Figure F.5: Company F Publication Criteria and Regulatory Standards
Figure F.6: Publication Channels Leveraged by Company F
Figure F.7: Company F' s Typical Medical Publication Timeframes
Figure F.8: Company F Goals and Ratings
Figure F.9: Company F Challenges
Figure F.10: Case Study: Brand F Dashboard
Figure F.11: Case Study: Brand F Headcounts
Figure F.12: Case Study: Brand F Publications
Figure F.13: Case Study: Brand F: Medical Publication Impact Report

Medical Publications Team Profiles

Figure 4.1: Medical Publication Team Headcounts (excluding Companies M & N)
Figure 4.2: Percentage of Publication Team' s Time Allocated to Manage Outsourced Work
Figure 4.3: Team Perspective: Average Number of Publications (excluding Outlier Companies M & N)
Figure 4.4: Team Perspective: 2007 Abstracts Produced per FTE (excluding Companies M & N)
Figure 4.5: 2007 Team Productivity: Planned vs. Actual Manuscripts Produced (excluding Companies M & N)
Figure 4.6: Team Perspective: 2007 Manuscripts Produced and Published per FTE (excluding Companies M & N)
Table 4.7: Brand Overview
Table 4.8: Brand Medical Publication Production Overview
Company G Profile
Figure G.1: Company G Structure and Funding
Figure G.2: Company G Resources
Figure G.3: Company G Outsourcing Snapshot
Figure G.4: Company G Production and Time Management
Figure G.5: Publication Channels Leveraged by Company G
Figure G.6: Company G Publication Criteria and Regulatory Standards
Figure G.7: Company G' s Typical Medical Publication Timeframes
Figure G.8: Company G Goals and Ratings
Figure G.9: Company G Challenges
Company H Profile
Figure H.1: Company H Structure and Funding
Figure H.2: Medical Publication Team Headcounts
Figure H.3: Company H Outsourcing Activities
Figure H.4: Company H Production and Time Management
Figure H.5: Company H Publication Criteria and Regulatory Standards
Figure H.6: Publication Channels Leveraged by Company H
Figure H.7: Company H' s Typical Medical Publication Timeframes
Figure H.8: Company H Goals and Ratings
Figure H.9: Company H Challenges
Figure H.10: Case Study: Brand H Dashboard
Figure H.11: Case Study: Brand H Headcounts
Figure H.12: Case Study: Brand H Publications
Figure H.13: Brand H: Medical Publication Impact Report
Company I Profile
Figure I.1: Company I Structure and Funding
Figure I.2: Company I Resources
Figure I.3: Company I Outsourcing Snapshot
Figure I.4: Company I Production and Time Management
Figure I.5: Company I Publication Criteria and Regulatory Standards
Figure I.6: Publication Channels Leveraged by Company I
Figure I.7: Company I' s Typical Medical Publication Timeframes
Figure I.8: Company I Goals and Ratings
Figure I.9: Company I Challenges
Figure I.10: Case Study: Brand I Dashboard
Figure I.11: Case Study: Brand I Medical Publication Investments
Company J Profile
Figure J.1: Company J Structure and Funding
Figure J.2: Company J Resources
Figure J.3: Company J Outsourcing Snapshot
Figure J.4: Company J Production and Time Management
Figure J.5: Company J Publication Criteria and Regulatory Standards
Figure J.6: Publication Channels Leveraged by Company J
Figure J.7: Company J' s Typical Medical Publication Timeframes
Figure J.8: Company J Goals and Ratings
Figure J.9: Company J Challenges
Figure J.10: Case Study: Brand J Dashboard
Figure J.11: Case Study: Brand J Medical Publication Investments
Figure J.12: Case Study: Brand J Headcounts
Figure J.13: Case Study: Brand J Publications
Figure J.14: Brand J: Medical Publication Impact Report
Company K Profile
Figure K.1: Company K Structure and Funding
Figure K.2: Company K Medical Publications Team Headcounts
Figure K.3: Company K Outsourcing Activities
Figure K.4: Company K Production and Time Management
Figure K.5: Company K Publication Criteria and Regulatory Standards
Figure K.6: Publication Channels Leveraged by Company K
Figure K.7: Company K: Typical Medical Publication Timeframes
Figure K.8: Company K Goals and Ratings
Figure K.9: Company K Challenges
Figure K.10: Case Study: Brand K Dashboard
Figure K.11: Case Study: Brand K Medical Publication Investments
Figure K.12: Case Study: Brand K Medical Publication Headcounts
Figure K.13: Case Study: Brand K Medical Publication Impact Report
Company L Profile
Figure L.1: Company L Structure and Funding
Figure L.2: Company L: Medical Publication Team Headcounts
Figure L.3: Company L Outsourcing Snapshot
Figure L.4: Company L Production and Time Management
Figure L.5: Company L Publication Criteria and Regulatory Standards
Figure L.6: Publication Channels Leveraged by Company L
Figure L.7: Company L' s Typical Medical Publication Timeframes
Figure L.8: Company L Goals and Ratings
Figure L.9: Company L Challenges
Figure L.10: Case Study: Brand L Dashboard
Figure L.11: Case Study: Brand L Medical Publication Investments
Company M Profile
Figure M.1: Company M Structure and Funding
Figure M.2: Company M Resources
Figure M.3: Company M Outsourcing Snapshot
Figure M.4: Company M Production and Time Management
Figure M.5: Company M Publication Criteria and Regulatory Standards
Figure M.6: Publication Channels Leveraged by Company M
Figure M.7: Company M' s Typical Medical Publication Timeframes
Figure M.8: Company M Goals and Ratings
Figure M.9: Company M Challenges
Figure M.10: Case Study: Brand M Dashboard
Figure M.11: Case Study: Brand M Medical Publication Investments
Figure M.12: Case Study: Brand M Headcounts
Figure M.13: Case Study: Brand M Publications
Figure M.14: Brand M: Medical Publication Impact Report
Company N Profile
Figure N.1: Company N Structure and Funding
Figure N.2: Company N Resources
Figure N.3: Company N Outsourcing Snapshot
Figure N.4: Company N Production and Time Management
Figure N.5: Company N Publication Criteria and Regulatory Standards
Figure N.6: Publication Channels Leveraged by Company N
Figure N.7: Typical Medical Publication Timeframes
Figure N.8: Company N Goals and Ratings
Figure N.9: Company N Challenges
Figure N.10: Case Study: Brand N Dashboard
Figure N.11: Case Study: Brand N Medical Publication Investments
Figure N.12: Case Study: Brand N Headcounts
Figure N.13: Case Study: Brand N Publications
Figure N.14: Brand N: Medical Publication Impact Report

Pharmaceutical Medical Publications: Market Preparation & Strategic Support

Table of Contents

Executive Summary

Medical Publications Structure, Budgets and Outsourcing

Publications Planning and Market Preparation

Medical Publications Department Profiles

Medical Publications Team Profiles

CHARTS AND GRAPHICS

Executive Summary

Medical Publications Structure, Budgets and Outsourcing

Publications Planning and Market Preparation

Medical Publications Department Profiles

Medical Publications Team Profiles