Abstract
Increase the effectiveness of your medical affairs efforts:
Medical affairs plays an instrumental role in providing medical and scientific
perspectives for a company' s brands. While the function has long been
considered vital, recent years have brought tremendous change. Pressure to
remain compliant and increasing globalization have had a profound impact on
companies' medical affairs structures, budgets and strategies. This transition
is exciting-it creates a motivator for dynamic growth opportunities that
underscore medical affairs' importance to pharma companies. At the same time,
such growth spurs new challenges. Medical affairs teams often struggle to
strike a balance- between serving both internal and external customers, as
well as being faithful to clinical truths and contributing to commercial goals.
Cutting Edge Information' s report Medical Affairs: Delivering Strategic Value
addresses the major trends of the medical affairs landscape. It benchmarks
industry-leading medical affairs structures and explores best practices
departments have implemented to remain compliant with regulatory guidelines.
The report provides medical affairs departments with the tools to improve
their functions by comparing their spending, staffing, global structures, and
strategies to those of top pharmaceutical companies.
The report makes its case with metrics and techniques for managing medical
affairs in these key areas:
- Structure, Communication and Globalization - Learn how and why
pharmaceutical companies are restructuring their medical affairs departments.
Explore department best practices in achieving optimal communication and
coordination. Discover how medical affairs is growing globally.
- Budget, Staffing and Success Measurements - Examine top companies'
2008 medical affairs budgets and staffing by activity. Discover what measures
medical affairs departments use to gauge success.
- Strategy, Activities and Compliance - Explore medical affairs'
involvement in strategy-setting, as well as some of the major activities the
function is responsible for. Understand how compliance has affected medical
affairs today.
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