Table of Contents
Metrics Overview
The Changing MSL Role contains the following graphics:
- Percentage of Companies with Dedicated MSL Departments
- Percentage of Small Companies with Dedicated MSL Departments
- Percentage of Mid-Sized Companies with Dedicated MSL Departments
- Percentage of Large Companies with Dedicated MSL Departments
- Percentage of Companies with Dedicated MSL Departments by Company Size
- Age of MSL Functions by Company
- Age of MSL Functions at Small Companies
- Age of MSL Functions at Mid-Sized Companies
- Age of MSL Functions at Large Companies
- Age of MSL Functions by Company Size
- Percentage of Companies with Centralized vs. Decentralized MSL Programs
- Percentage of Small Companies with Centralized vs. Decentralized MSL
Programs
- Percentage of Mid-Sized Companies with Centralized vs. Decentralized MSL
Programs
- Percentage of Large Companies with Centralized vs. Decentralized MSL
Programs
- MSL Program Structures by Company Size
- MSL Team Alignment
- Small Companies' MSL Team Alignment
- Mid-Sized Companies MSL Team Alignment
- Large Companies' MSL Team Alignment
- MSL Team Alignment by Company Size
- MSL Reporting Structure
- MSL Reporting Structure at Small Companies
- MSL Reporting Structure at Mid-Sized Companies
- MSL Reporting Structure at Large Companies
- MSL Reporting Structure by Company Size
- MSL Reporting Structure by Company Size (2005)
- Executive Oversight of MSL Department
- Executive Oversight of MSL Department at Small Companies
- Executive Oversight of MSL Department at Mid-Sized Companies
- Executive Oversight of MSL Department at Large Companies
- Executive Oversight of MSL Department by Company Size
- Percentage of Companies with Affiliate MSL Programs Outside the US
- Percentage of Small Companies with Affiliate MSL Programs Outside the US
- Percentage of Mid-Sized Companies with Affiliate MSL Programs Outside the
US
- Percentage of Large Companies with Affiliate MSL Programs Outside the US
- Companies with Affiliate MSL Programs Outside the US by Company Size
- US Budgets for MSL programs by Company
- Rest-Of-World Budgets for MSL Programs by Company
- Average US and Rest-Of-World Budgets for MSL Programs
- Average US and Rest-Of-World Budgets for MSL Programs by Company Size
- US Budgets for MSL programs at Small Companies by Company
- Rest-Of-World Budgets for MSL Programs at Small Companies
- Average US and Rest-Of-World Budgets for MSL Programs at Small Companies
- US Budgets for MSL Programs at Mid-Sized Companies by Company
- Rest-Of-World Budgets for MSL Programs at Mid-Sized Companies by Company
- Average US and Rest-Of-World Budgets for MSL Programs at Mid-Sized
Companies
- US Budgets for MSL Programs at Large Companies by Company
- 2007 Rest-Of-World Budgets for MSL Programs at Large Companies by Company
- Average US and Rest-Of-World Budgets for MSL Programs at Large Companies
- Departments Contributing to MSL Budgets
- Departments Contributing to MSL Budgets at Small Companies
- Departments Contributing to MSL Budgets at Mid-Sized Companies
- Departments Contributing to MSL Budgets at Large Companies
- Departments Contributing to MSL Budgets by Company Size
- Criteria Used to Determine MSL Team Size
- Overlap of Criteria Used to Determine MSL Team Size
- Number of FTEs Employed as MSLs
- Number of FTEs Employed as MSLs at Small Companies
- Number FTEs Employed as MSLs at Mid-Sized Companies
- Number of FTEs Employed as MSLs at Large Companies
- Average Number of FTEs Employed as MSLs by Company Size
- Overall Breakdown of Degrees Required for MSLs who Work with PCP Thought
Leaders
- Overall Breakdown of Degrees for MSLs who Work with Specialist Thought
Leaders
- Degrees Required for MSLs Working with PCP Thought Leaders by Company Size
- Degrees Required by Small Companies for MSLs Working with PCP Thought
Leaders
- Degrees Required by Mid-Sized Companies for MSLs Working with PCP Thought
Leaders
- Degrees Required by Large Companies for MSLs Working with PCP Thought
Leaders
- Degrees Required for MSLs Working with Specialist Thought Leaders by
Company Size
- Degree Required by Small Companies for MSLs Working with Specialist
Thought Leaders
- Degree Required by Mid-Sized Companies for MSLs Working with Specialist
Thought Leaders
- Degree Required by Large Companies for MSLs Working with Specialist
Thought Leaders
- Typical Experience by Degree for MSLs Working with PCP Thought Leaders by
Company Size
- Typical Experience by Degree for MSLs Working with PCP Thought Leaders for
Small Companies
- Typical Experience by Degree for MSLs Working with PCP Thought Leaders for
Mid-Sized Companies
- Typical Experience by Degree for MSLs Working with PCP Thought Leaders for
Large Companies
- Typical Experience by Degree for MSLs Working with Specialist Thought
Leaders by Company Size
- Typical Experience by Degree for MSLs Working with Specialist Thought
Leaders for Small Companies
- Typical Experience by Degree for MSLs Working with Specialist Thought
Leaders for Mid-Sized Companies
- Typical Experience by Degree for MSLs Working with Specialist Thought
Leaders for Large Companies
- Starting Salary for MSLs Working with PCP Thought Leaders by Experience
Level
- Starting Salary for MSLs Working with PCP Thought Leaders by Experience
Level for Small Companies
- Starting Salary for MSLs Working with PCP Thought Leaders by Experience
Level for Mid-Sized Companies
- Starting Salary for MSLs Working with PCP Thought Leaders by Experience
Level for Large Companies
- Starting Salary for MSLs Working with Specialist Thought Leaders by
Experience Level
- Starting Salary for MSLs Working with Specialist Thought Leaders by
Experience Level for Small Companies
- Starting Salary for MSLs Working with Specialist Thought Leaders by
Experience Level for Mid-Sized Companies
- Starting Salary for MSLs Working with Specialist Thought Leaders by
Experience Level for Large Companies
- Rating in Importance of Factors Considered in Thought Leader Relationships
for All Companies
- Rating in Importance of Factors Considered in Thought Leader Relationships
for Small Companies
- Rating in Importance of Factors Considered in Thought Leader Relationships
for Mid-Sized Companies
- Rating in Importance of Factors Considered in Thought Leader Relationships
for Large Companies
- Average Number of Thought Leader Relationships by Company Size
- Total Number of Thought Leader Relationships for Small Companies
- Total Number of Thought Leader Relationships for Mid-Sized Companies
- Total Number of Thought Leader Relationships for Large Companies
- Thought Leader Relationships per MSL by Company Size
- Thought Leader Relationships per MSL for Small Companies
- Thought Leader Relationships per MSL for Mid-Sized Companies
- Thought Leader Relationships per MSL for Large Companies
- Overall Percentage Breakdown of Thought Leader Relationships by Provider
Category
- Percentage Breakdown of Thought Leader Relationships by Provider Category
and Company Size
- Percentage Breakdown of Small Companies' Thought Leader Relationships by
Provider Category
- Percentage Breakdown of Mid-Sized Companies' Thought Leader Relationships
by Provider Category
- Percentage Breakdown of Large Companies' Thought Leader Relationships by
Provider Category
- Thought Leader Relationships per MSL by Provider Category and Company Size
- Small Companies' Thought Leader Relationships per MSL by Provider Category
- Mid-Sized Companies' Thought Leader Relationships per MSL by Provider
Category
- Large Companies' Thought Leader Relationships per MSL by Provider Category
- Average Thought Leader Interactions by Activities per Quarter for All
Companies
- Thought Leader Interactions by Activity per Quarter for Small Companies
- Thought Leader Interactions by Activity per Quarter for Mid-Sized Companies
- Thought Leader Interactions by Activity per Quarter for Large Companies
- Average Thought Leader Interactions per Quarter by Company Size
- Median Interactions per Quarter by Company Size
- Face-to-Face Visits per Quarter for All Companies
- Telephone Conversations per Quarter for All Companies
- Email Exchanges per Quarter for All Companies
- Percentage of MSLs' Time Spent in the Field
- Percentage of MSLs' Time Spent in the Field at Small Companies
- Percentage of MSLs' Time Spent in the Field at Mid-Sized Companies
- Percentage of MSLs' Time Spent in the Field at Large Companies
- Percentage of Time that MSLs Spend in the Field by Company Size
- MSL Staffing Based on Sales Force Staffing
- Ratio of Sales Reps to MSLs by Company
- Ratio of Sales Reps to MSLs at Small Companies
- Ratio of Sales Reps to MSLs at Mid-Sized Companies
- Ratio of Sales Reps to MSLs at Large Companies
- Ratio of Sales Reps to MSLs by Company Size
- Functions that Communicate with MSL Teams
- Functions that Communicate with MSL Teams at Small Companies
- Functions that Communicate with MSL Teams at Mid-Sized Companies
- Functions that Communicate with MSL Teams at Large Companies
- Functions that Communicate with MSL Teams by Company Size
- Brands Supported per MSL by Company
- Brands Supported per MSL by Company at Large Companies
- Brands Supported per MSL by Company at Mid-Sized Companies
- Brands Supported per MSL by Company at Small Companies
- Brands Supported per MSL by Company Size
- Development Phase that MSLs Begin Supporting a Product
- Development Phase that MSLs Stop Supporting a Product
- MSL Involvement by Product Lifecycle at Small Companies
- MSL Involvement by Product Lifecycle at Mid-Sized Companies
- MSL Involvement by Product Lifecycle at Large Companies
- Average Percentage of Time Dedicated to MSL Activities
- Average Percentage of Time Dedicated to Educational Activities by Company
- Average Percentage of Time Dedicated to Research Activities by Company
- Average Percentage of Time Dedicated to Speaker Activities by Company
- Average Percentage of Time Dedicated to MSL Activities at Small Companies
- Average Percentage of Time Dedicated to MSL Activities at Mid-Sized
Companies
- Average Percentage of Time Dedicated to MSL Activities at Large Companies
- Average Percentage of Time Dedicated to MSL Activities by Company Size
- Percentage of Companies whose MSLs Deliver Promotional Speeches
- Percentage of Small Companies whose MSLs Deliver Promotional Speeches
- Percentage of Mid-Sized Companies whose MSLs Deliver Promotional Speeches
- Percentage of Large Companies whose MSLs Deliver Promotional Speeches
- Percentage of Companies whose MSLs Deliver Promotional Speeches by Company
Size
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