Table of Contents
CHAPTER 1: STRUCTURING FOR SUCCESS
- Empowering Competitive Intelligence through Effective Structure
- Percentage of Companies with Formal Competitive Intelligence Groups
- Company I' s Global Structure
- Decentralized Approach to CI
- Linking Decentralized CI Groups
- Way in Which CI Groups are Aligned
- Company H' s Expertise Based Alignment
- Developing CI Career Paths and Understanding Skills that Lead to Success
- Typical CI Hierarchy
- CI Career Path
- Desired Skills of CI Professionals
CHAPTER 2: RESOURCING FOR GROWTH
- Supporting Competitive Intelligence with Budgets and Staffing for Growth
- Global Competitive Intelligence Spending by Company
- US Competitive Intelligence Spending by Company
- CI Headcounts Covering the US
- CI Headcounts Covering Rest of World
- Supporting Brands Through Development: Phase-by-Phase Brand-Level
Spending, Staffing and Activities
- Phase at Which Companies Begin Conducting Competitive Intelligence to
Support Developing Brands
- Average CI Budget Supporting a Developing Product by Phase
- Average CI FTEs Supporting a Developing Product by Phase
- CI Budgets and Headcounts (in FTEs) Supporting a Developing Product in
Pre-Clinical Trials through Registration & Launch
- Spending Analysis:
- Quantitative vs. Qualitative and Primary vs. Secondary Research Choices-
US and Rest of World Data
- Outsourcing of CI
- Percentage of Budget Outsourced (US Competitive Intelligence)
- Percentage of Budget Outsourced (Rest of World Competitive Intelligence)
- Funding of CI
- Percentage of Companies with Dedicated Competitive Intelligence
- Budgets
- Number of Functions Contributing to Competitive Intelligence Budgets for
Departments without Dedicated Budgets
- Functions Contributing to Competitive Intelligence Budgets for
Departments without Dedicated Budgets
- Breakdown of Competitive Intelligence Budget Contributions for
Departments without Dedicated Budgets
- Demonstrating ROI and Gathering Feedback from Internal Clients
- Rating CI' s Biggest Challenges
- Methodology for Measuring ROI
CHAPTER 3: INCREASING CI' S REACH
- Internal Resources for CI
- Departments Participating in Internal Competitive Intelligence
- Departments Participating in Collecting Competitive Intelligence
- Departments Participating in Analyzing Competitive Intelligence
- Departments Participating in Implementing Competitive Intelligence
- Secondary Research Resources
- Timeline for Using CI Collection Tools-Phases at Which Companies Use Tools
- Conventions and Meetings
- Internal Portals
- Online Databases
- Sales Team
- Face-to-Face Interviews
- Information from Government, Advocacy Groups, Payer Reps
- Predictive Techniques
- CI Data Storage Systems
- Percentage of Companies with a System in Place to Share Past CI Projects
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