Table of Contents
The report' s five chapters contain these metrics:
Chapter 1: Structures and Staffing
- Average age of formal programs
- Total MSL FTEs - companywide
- Number of MSLs per diabetes program teams
- MSL programs' organizational structures
- MSL teams' alignment
- Executive oversight of MSL programs
- MSL department reporting relationships
Chapter 2: MSL Functions and Communications
- MSL teams' involvement in the product lifecycle
- Number of sales representatives
- Number of brands supported per each MSL
- MSLs' time dedicated to:
- Talking to doctors in the field
- Performing educational activities
- Researching clinical findings
- Speaking opportunities
- Providing information to managed care organizations
- Frequency of MSL communications via e-mail, face-to-face visits and
telephone.
Chapter 3: Targeting Diabetes Opinion Leader Segments
- Number of KOL Relationships per MSL
- Percentage of KOL relationships - for specialists, primary care
providers, and allied health
- Opinion leader selection factors
- Segmentation criteria for endocrinology
- Profiles for thought leaders in Tiers 1 through 5
- Minimum and maximum consulting hourly rates for Type 1 and Type 2 diabetes
thought leaders - broken down by company size (mid-sized and large) and by
provider category
- Average speaker fees for Type 1 and Type 2 diabetes thought leaders -
broken down by company size (mid-sized and large) and provider category
- Average advisory panel fees for Type 1 and Type 2 diabetes thought leaders
- broken down by company size (mid-sized and large) and by provider category
- Average author fees for Type 1 and Type 2 diabetes thought leaders -
broken down by company size (mid-sized and large) and by provider category
Chapter 4: MSL Background and Credentials
- Preferred levels of MSL education working with primary-care physician KOL
- Preferred levels of MSL education working with endocrinology KOLs
- Average MSL years of experience
- Entry-level salary MSLs working with PCP KOLs
- Entry-level salary MSLs working with endocrinology KOLs
- Criteria used to establish size of MSL teams
Chapter 5: Other Key Metrics
- Total MSL budgets by company
- MSL budgets by company - US only
- MSL budget distribution - US versus ROW
- MSL budgets by company - ROW only
- Percentage of companies with an MSL program outside of the US
- Budget contribution per department
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