Abstract
Strengthen payer relationships through communication:
Of all factors contributing to product success, payer access could be the most
critical. Without the best reimbursement status for a drug, the investments
your company made during drug development may end up as a lost cause. Securing
Market Access: Reimbursement, Payer Relationships and Healthcare Reform
examines the processes, strategies and best practices that industry leaders
have implemented to build strong relationships and gain payer access.
This report is a tool for companies to adjust their strategies to meet growing
payer demands and facilitate the reimbursement process:
Improve payer communication and formulary submission success.
Metrics on payer targeting, communication methods and timing guide the
strategic recommendations leading to healthier and more lucrative
relationships for pharmaceutical companies with payers.
Increase the efficiency of your managed market department:
Analyze benchmarking data from surveyed companies on organizational structure,
headcount distribution for various functions within the managed markets group,
account distribution and resource allocation.
Understand the impact of potential healthcare reform on managed markets teams
Although there are no clear-cut solutions to healthcare reform, this report
provides recommendations for drug companies to prepare for both minor and
major changes to the healthcare system. Interviewed pharmaceutical executives
discuss their strategic responses to potential changes that could be on the
managed markets horizon. Cutting Edge Information' s analysts designed the
practices contained within to help managed markets teams develop strategies to
respond effectively to various scenarios that could emerge.
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