Abstract
China' s blue-ocean netbook market offers the kind of high margins that no PC
or CE vendor wants to miss.
The result, however, is intense competition between every player in the
netbook value chain. Already, the x86-based platform is being threatened by
ARM-based platforms.
To better understand China' s netbook market, In-Stat interviewed specialists
from several parts of the industry, including operators, netbook vendors,
chipset vendors, OEM vendors, and national agencies. Based on this research,
the report first outlines the current status of the Chinese netbook market. It
also discusses the development of the 3G market and operator plans for 3G
services, and analyzes each part of the netbook value chain and its key
players. Finally, it provides netbook shipment forecasts based on an analysis
of the current market drivers and barriers.
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