Abstract
Mobile TV has created quite a stir in the technology and communications
community with a promise of grandeur. Mobile TV, however, has been a
disappointment to many. After many years of digital standards melees, the
growth of subscription-based digital TV has not materialized to the degree
that was originally anticipated, despite some impressive service offerings
that have been brought to market.
There has been an alternative, analog mobile TV, which utilizes the existing
analog free-to-air broadcast signals by placing a tuner in a mobile phone to
receive programming. Analog mobile TV was brought to market in Asia in 2007
and has since achieved consumer adoption in Asia, Latin America, Eastern
Europe, Russia/CIS, the Middle East, and Africa.
This report provides:
- An overview of the analog mobile TV market
- Comparison of analog mobile TV with the other mobile video alternatives
- Analog mobile TV handset installed based
- Primary research insights from analog mobile TV users
- Analog mobile TV handset shipments, ASPs, and revenue
- Mobile analog TV module shipments, ASPs, and revenue
- Mobile analog TV semiconductor shipments, ASPs, and revenue
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